Unlock significance at the Semiotics and Cultural Insights Conference 👉https://lnkd.in/eMimhFe5
Join us for a day of case studies from around the world at our 2024 Semiotics and Cultural Insights Conference, where we demonstrate how semiotics and cultural research are solving multiple branding and communication challenges.
👉 Highlights
✔️ Decoding the Australian meaning of luxury
Bethan Hockey @ News Corp Australia | Rikki Pearce & Mirjam GRARI VERVE
The luxury category is evolving from a narrow convention to an increasingly broad, dynamic, and diverse space. There’s an opportunity for brands to create new value by catering to a more diverse set of luxury expressions and evolving consumer needs. Together with NewsCorp, Verve set out to explore the notion of luxury in the Australian market combining cultural analysis and semiotics-at-scale through Ignite AI. Join the conversation, with Verve and NewsCorp, as they discuss the approach and insights, before shifting to the key breakthroughs and impact for NewsCorp.
✔️ How Panasonic reframed men’s grooming through new codes of masculine self-care
Dr. Shane Hanson @ Panasonic Europe | Kishore Budha @ Bryter
Panasonic sought cultural and category insights for the launch of a men's multi-function grooming product in Europe and North America. This case study presents the journey of how, working with Bryter, they embarked on a project to identify enduring, positive masculine archetypes, analyse coding of customisability, simplicity and self-care and create a semiotic framework for category analysis. Hear how the semiotic codes and archetypes are internally recognised as a breakthrough for Panasonic insights, innovation, and marketing teams and are supporting the development of culturally rooted and compelling messaging.
✔️ Using Semiotic insight to cement Baileys’ status as a worldwide treating leader
Sheila Cunningham Baileys @ Diageo | Cecily Long @ TRIPTK
In 2016, Baileys set a new ambition: to become the world’s leading adult treat brand, aiming to transcend its category and tap into the broader world of delicious treats. Baileys has since integrated semiotic insight into every facet of the brand, from brand world and creative messaging to innovation strategy, packaging design and localised cultural activations. Hear how a localised, progressive approach which mapped emergent semiotic spaces against key treating occasions resulted in a successful strategy in markets all across the globe from Mexico to the UK and from Canada to Nigeria.
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Data Scientist | Business Intelligence Architect | Enterprise Data Governance
1moIt's been a long long time since ARITZIA announced these positions.! Honestly, I don't not believe that you couldn't find your people!! Are they quickly leaving?!