Aritzia’s Post

In an #insightful interview with #industry expert Ms. Priya Bhagi, she sheds light on the numerous #opportunities for students pursuing #careers in the luxury segment within the #fragrance industry. The interview delves into how the #fragrance industry can provide a unique and valuable platform for individuals seeking to establish themselves in #luxury careers. Ms. Bhagi shares her #expert views on how the fragrance industry benefits students, highlighting the diverse range of roles available and the potential for #growth and #innovation in this exciting field. The interview is a must for anyone considering a career in the luxury segment and seeking to gain insight into the vast opportunities and possibilities that the #fragranceindustry has to offer. #industry #expert #masterclass #luxury #luxurymanagement #luxuryindustry

City Brand Barometer 2023, Business Edition has arrived. The comprehensive report evaluates 100 cities globally, offering detailed rankings and breakout lists showcasing the Top 20 and emerging Leaders in Promise, Experience and Delivery. Through case studies of 10 cities, including data-driven #mobility research from our partner astara, we reveal mobility’s impact on brand strength and #memorability. Key insights uncover the ways cities in emerging markets engage global audiences, common characteristics in ecosystems that inspire success, and how cities are creating emotional bonds to become truly memorable. Explore City Brand Barometer 2023 and discover how places are using brand to stand out and excel in business: https://lnkd.in/dNRbDQ2w Special thanks to: África López González Alexandra Stump Almudena Casanueva Villalón Ana Molina Ben Knapp Carmen Rodriguez Lo Chelito Rubio Craig Matchett  Elizabeth Moe Gareth Jones Jacob Benbunan Jenny Rebecca Scott Juan Quijano Sánchez Julian Valenzuela Laura De Remedios Leif Steen  luis novero Mao Kawakami María Pérez-Bustamante de Mingo Marie de Royere Morgan Holt Pedro Azpúrua Seger Shaan Bains Tania Pombo Garcia-Valdes Tamara Roper #citybrandbarometer #placebranding

👨🎓 𝐖𝐡𝐚𝐭 𝐈 𝐋𝐞𝐚𝐫𝐧𝐞𝐝 𝐀𝐛𝐨𝐮𝐭 𝐋𝐮𝐱𝐮𝐫𝐲 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲'𝐬 𝐅𝐮𝐭𝐮𝐫𝐞 𝐟𝐫𝐨𝐦 𝐌𝐞𝐧𝐭𝐨𝐫𝐢𝐧𝐠 A recent FT article highlights a key shift: sustainability is crucial for students aspiring to join the luxury industry. Reflecting on my own journey, I realize this wasn't on my radar when I graduated from business school. However, tapping into my recent mentoring experiences, I've noticed that these students are setting the bar even higher. They evaluate job offers with the same discerning eye that a luxury shopper uses. They're not just after prestigious brands. They seek roles where they feel valued and have room to grow. If they detect a toxic culture or poor management, they'll walk away. Commitment to sustainability, ethics, growth opportunities, and a positive culture – for this new generation, these aren't mere perks; they're fundamental requirements. And I can't help but wonder: How will these evolving expectations shape the future of the luxury industry? #luxury #luxurycareer #futureofluxury

Paid expert brief alert 🔔🔔 Looking for experts in “modern luxury”. For this brief we are supporting a brand to find 1-2 luxury experts in various industries who can stretch their thinking on ….what is modern luxury? Specifically for millennial consumers in the US, UK, France and China. While they are very flexible as to what industries the experts hail from, it is imperative that those who apply have a broad view of modern luxury trends in their respective markets and specific examples they can learn from. They are looking for two experts to participate in 1 hour zoom calls between June 5-11th 2024. This is a PAID opportunity. We will discuss payment with shortlisted applicants. Recruitment for this brief will close on Wednesday, May 29th. 1. Apply for this brief https://lnkd.in/eCmBqGBZ 2. Recommend someone (and receive £100 if the person/persons you recommend are selected by the client) https://lnkd.in/e3Cagu3t 3. Ask a question https://lnkd.in/enMzyrfc ABOUT US We are the WARRIOR GROUP NETWORK the world’s most proactively inclusive expert network. In the last 12 months, we’ve helped companies like IKEA, Reckitt Benckiser, Diageo and Bombardier to find and work with those who can help them learn what they don’t know about what will change in the future - and in some cases what is already changing. Due to diversity of thought being key to reimagining how we live and work, we are focused on connecting our clients to those from underrepresented groups globally. Find us at www.warriorgrp.com #luxury #milennials #warriors #brief

#Semiotics friends! The MRS Semiotics & Cultural Insights Conference is coming up very soon, 1 February. I chaired this event last year and presented with my client the LEGO Group on our groundbreaking shopper research. Can confirm that it's great event. This year: I will be there! Please reach out to me at the event because I have two exciting things for you. - ANYONE who asks: I will give you a #discount code for money off either or both of my books on semiotics, details below. - CLIENTS: I will send you one #FREE book, my gift to you because I know you love semiotics. Here are the books! "Using Semiotics in Marketing: How to achieve consumer insight for brand growth & profits". Now in its SECOND EDITION due to popular demand. This hugely successful book is the ONLY book on semiotics that takes you all the way through research projects using semiotics, including: deciding when to use semiotics; how to write a brief; how to write semiotics into a proposal; how to design and plan projects; how to do the research including field trips, how to combine semiotics with #ethnography & #discourse analysis; how to convert #insights into #strategy; how to debrief and share findings. Endorsed by HOLLY CLANCEY at Nike and many more. https://lnkd.in/dnZGzR4x "Using Semiotics in Retail: Leverage consumer insight to engage shoppers and boost sales". WINNER: Best book on Sales & Marketing, Business Book Awards 2023. The ONLY book on semiotics which is wholly dedicated to #retail. Supported by Unilever and packed with real-world case studies to help your retail business get ahead. Includes lots of #FUTUROLOGY, which semiotics delivers with unique strength and impact. https://lnkd.in/e_M8n5SY Market Research Society (MRS) Kogan Page #shopping #shoppermarketing #books Business Book Awards #mrx #research Morrisons Boots UK Co-op Diageo Pernod Ricard CHANEL Coty Procter & Gamble Shelley Sengupta Nick Harrington Havas Charlotte Soussan Grey Group Fiona Keyte Matthew Gladstone Nike LATAM Airlines André D'Abreu McDonald's Joanna Lepore Trish Rajo Brea Starcom Kim Einan Market Research Council Fiona Blades Dana DiGregorio Dr Nick Coates Vital Findings Steven Darby Gareth Townsend Gareth Lloyd Kamila Young Richard Warren Hugo Proffitt

As the year draws to a close... What a journey for Moo & Yoo! As 2023 winds down, we at Moo & Yoo can't help but reflect on the incredible journey this year has been. It's been a year of significant milestones, growth, and joy. ✨ New Launches: We've expanded our horizons with new products, each embodying our commitment to luxury and sustainability. US Launch: We took a giant leap and launched in the United States, bringing Moo & Yoo to an enthusiastic new market. 🤝 Fabulous Partnerships: This year, we've formed partnerships with some truly fabulous hotels, enhancing guest experiences with our luxury sustainable products. 🛍️ Retail Relationships: Our bond with retailers has only grown stronger, and we're grateful for the continued support and collaboration. Looking ahead, 2024 promises to be an even bigger year for us. We're excited about the opportunities to come and are eager to connect with more retailers and hoteliers. If you're passionate about offering luxury sustainable products to your customers or guests, we would love to introduce you to what Moo & Yoo has to offer. Join us on this journey. Reach out, let's collaborate, and together, let's make 2024 a year of sustainable luxury and unprecedented growth! #MooAndYoo #SustainableLuxury #RetailPartnership #HotelIndustry #YearInReview #LookingForward

By continuously conducting empirical research, The Luxury Institute, LLC has identified and optimized the 20% of the essential emotional intelligence elements that deliver 90% of an extraordinary client experience and build trusted long-term relationships. But what does that mean and why does it matter? Through our HNW and UHNW consumer and luxury expert research, and our collaboration with luxury client leaders and their teams across industries, we have distilled down the key components of consistently exercising emotional intelligence skills. Our pillars - Expertise, Empathy, Trustworthiness, Generosity and Creativity - are rooted in scientific research and anecdotal experiences. As a result, we have proven that when applying our actionable Luxcelerate system to interactions at any level, you will see results. Our pillars and system are scientifically backed best practices and critical when serving HNW and UHNW individuals and their families.   Being a high-performance relationship builder is a critical skill. If you want to achieve the next level of performance or grow your business, Luxury Institute’s tangible and applicable steps can help. Delivering extraordinary customer experiences is not just preferable - it is absolutely necessary to survive and thrive. To watch the entire video, check our YouTube Channel. For questions or inquiries, contact us through the link in our bio. We look forward to hearing from you! #luxuryinstitute #luxurylifestyle #luxury #luxurybrands #customerexperience #customerrelationships #hnw #uhnw #emotionalintelligence #self-awareness #self-mastery #expertise #empathy #trust #generosity #creativity #youtube

Unlock significance at the Semiotics and Cultural Insights Conference 👉https://lnkd.in/eMimhFe5 Join us for a day of case studies from around the world at our 2024 Semiotics and Cultural Insights Conference, where we demonstrate how semiotics and cultural research are solving multiple branding and communication challenges.  👉 Highlights ✔️ Decoding the Australian meaning of luxury Bethan Hockey @ News Corp Australia | Rikki Pearce & Mirjam GRARI VERVE The luxury category is evolving from a narrow convention to an increasingly broad, dynamic, and diverse space. There’s an opportunity for brands to create new value by catering to a more diverse set of luxury expressions and evolving consumer needs. Together with NewsCorp, Verve set out to explore the notion of luxury in the Australian market combining cultural analysis and semiotics-at-scale through Ignite AI. Join the conversation, with Verve and NewsCorp, as they discuss the approach and insights, before shifting to the key breakthroughs and impact for NewsCorp. ✔️ How Panasonic reframed men’s grooming through new codes of masculine self-care Dr. Shane Hanson @ Panasonic Europe | Kishore Budha @ Bryter Panasonic sought cultural and category insights for the launch of a men's multi-function grooming product in Europe and North America. This case study presents the journey of how, working with Bryter, they embarked on a project to identify enduring, positive masculine archetypes, analyse coding of customisability, simplicity and self-care and create a semiotic framework for category analysis. Hear how the semiotic codes and archetypes are internally recognised as a breakthrough for Panasonic insights, innovation, and marketing teams and are supporting the development of culturally rooted and compelling messaging. ✔️ Using Semiotic insight to cement Baileys’ status as a worldwide treating leader Sheila Cunningham Baileys @ Diageo | Cecily Long @ TRIPTK In 2016, Baileys set a new ambition: to become the world’s leading adult treat brand, aiming to transcend its category and tap into the broader world of delicious treats. Baileys has since integrated semiotic insight into every facet of the brand, from brand world and creative messaging to innovation strategy, packaging design and localised cultural activations. Hear how a localised, progressive approach which mapped emergent semiotic spaces against key treating occasions resulted in a successful strategy in markets all across the globe from Mexico to the UK and from Canada to Nigeria.  #mrx #semiotics #conference #insights #marketrsearch

This article from Vogue Business is spot on! Summer is for travel and new experiences, and it makes perfect sense for brands to meet consumers where they'll be having fun. Europe boasts some incredible destinations, and it will be interesting to see which brands pop up where. Thinking about hitting the road myself this summer, and a pop-up experience would definitely sway me to check out a new brand or product. What are your thoughts? Where do you think the hottest pop-up locations will be this summer? P.S. We help brands create unforgettable experiences that drive sales and brand loyalty. If you're looking to amp up your summer strategy, let's chat! Best, https://lnkd.in/enzH7Fmb

Exciting News Alert! According to the New York Post, the 10 best cities with the best smell in the air have been revealed, and it got me thinking about the power of scent in shaping our experiences. Did your city make the list? As the CEO of AromaQ, a leading scent marketing company, I couldn't help but reflect on how scent plays a vital role in creating memorable moments. From luxurious hotels to upscale buildings, our team specializes in crafting bespoke scents that leave a lasting impression on guests. But our expertise doesn't stop there! We're proud to announce that AromaQ also offers outdoor scenting solutions for events, ensuring that every occasion is infused with the perfect aroma to enhance the ambiance and elevate the overall experience. Whether it's the enchanting scent of fresh flowers or the invigorating aroma of citrus, we believe that scent has the power to transform spaces and evoke emotions like nothing else. Ready to discover the magic of scent marketing for yourself? Let AromaQ be your partner in creating unforgettable experiences. Contact us today to learn more about how we can enhance your brand's presence through the art of scent. #ScentMarketing #EventScenting #AromaQRevolution