Ari Gorenstein’s Post

The podcast medium is overtaking AM/FM in the realm of spoken audio/talk audio. The trends are perfectly clear on this. Wine not only has a nice slice of that medium, but it also will benefit from podcast listeners skewing young at the moment. That demographic peculiarity will eventually level out, but for now it is a pretty important slice of the wine media market. My Take:

🤫Season 1 Episode 1 of FineWineToMe - the wine business podcast with founder Csaba Toth is out on YouTube 🎥 and in audio version 🎙️on Podbean & Spotify with first guest Priscilla Hennekam wine consultant from Australia. #finewinetome #winebusiness #podcast #youtube #audio #winemarketing #marketingtrends2024 #digitalamarketing #socialemediamarketing #winelovers

Confession - I have a list of over two dozen podcasts that I subscribe to, and only one of them is about wine. I've been in the wine industry for my entire career (over twenty years!) and am major podcast enthusiast, but there isn't any wine content in the podcast world that has interested me, with the exception of a single example - the VinePair podcast. This recent episode about how the wine industry listens to the wrong people - and that it's largely people who haven't actually had much professional success - is spot on, and exemplifies the reasons that I think that every wine professional should be paying attention to what the hosts say. All of us should be taking a look in the mirror as an industry and think about who we are individually listening to and modeling our businesses after. Is it the person who talks the loudest and seems the coolest, or is it the person who has had a long career in the industry with tangible successes and accomplishments that they can point to who knows how to make and market wine that consumers actually want to drink? Bravo, VinePair, for always being at the front of the conversation, and saying what needs to be said. https://lnkd.in/e__nkpxA

🍾 New year, new thoughts 💭 and in some ways a new strategy too... ⁣ ⁣ I've been toying with the idea of creating a 𝐩𝐨𝐝𝐜𝐚𝐬𝐭, as I feel that the 'short form' channels, such as 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦, 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 or 𝐓𝐰𝐢𝐭𝐭𝐞𝐫 don't allow the creator (in this case me) to dive deep into certain subjects. ⁣ ⁣ It's obvious that 𝐘𝐨𝐮𝐓𝐮𝐛𝐞 is on the rise (again) 📈 , 𝐓𝐢𝐤𝐓𝐨𝐤 is still winning the 'short form' game 🥇 by focusing on longer (up to 10 minutes) videos 🎞 and search on the internet is changing significantly; trends are moving from traditional search engines to social channels, and some are even planning to create their own AI-powered answers in the future.⁣ 🤖 ⁣ These things made me think 🤔 it's the time to try my hand (or voice) at podcasting 🎙 and to create some "𝟏𝟎𝟎% 𝐇𝐮𝐦𝐚𝐧 𝐌𝐚𝐝𝐞" content with some depth. ⁣ 💪 ⁣ So, here is my first episode released on 𝐘𝐨𝐮𝐓𝐮𝐛𝐞 𝐏𝐨𝐝𝐜𝐚𝐬𝐭 📽 , 𝐏𝐨𝐝𝐁𝐞𝐚𝐧 and 𝐒𝐩𝐨𝐭𝐢𝐟𝐲 🎧 . It's about 𝗪𝐢𝐧𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐓𝐫𝐞𝐧𝐝𝐬 𝐨𝐟 𝟐𝟎𝟐𝟒 with wine consultant Priscilla Hennekam 🍷 ⁣ Please check it out on YouTube https://lnkd.in/esBtHXfk or if you prefer the 'classic' audio podcasts on PodBean or Spotify and let me know your thoughts.⁣ ⁣ Thank you and enjoy! 🥂 #finewinetome #winebusiness #podcast #youtubepodcast #winemarketing #wine #sommelier #winechat #partnership #socialmedia

What a joy talking to Thomas about my motivations and beliefs on the “Value of Values” podcast: take a listen!

Brand new #podcast out today on my recent #girlstrip to #napavalley for some #wine tastings and a whole lot of fun. In this podcast, I share all my #traveltips on what you need to know if you are the beginning stages of planning your trip!

"I was listening to a podcast the other day..." 🙄 You've either said it yourself or heard one of your friends say it. In either case you probably feel yourself doing an internal eye-roll. But that doesn't matter. What matters is, we do talk about things we heard in podcasts we love. We love to share knowledge, tips & tricks or meaningful anecdotes. However... This only happens when a podcast is WORTH talking about. When the listener gets the sense they can lift their status amongst their peers by recommending it (often not consciously). Listeners do it for them, not for you. So with that in mind, what about your podcast is worth talking about? What makes it different? What is so unique that other shows can't replicate it? What 'idiosyncrasies' will your fans love that 'the others' just won't get? If you want more of my thoughts on this, give this a listen: https://lnkd.in/eksp-aiC If you're thinking about starting a podcast, this is for you. If you've already got one and think it could be better, this is also for you.

Excited to share Lavu's podcast "Beyond the Apron", where we tackle the real challenges faced by local restaurant owners. Available on Amazon Music, Spotify, and Apple Podcasts. Our first episode dives into one of the most critical issues—how to improve staff retention at your restaurant. Stay tuned for more episodes packed with insights to help your restaurant thrive! 🎙️👩🍳 https://lnkd.in/ej9Hm2MP #RestaurantSuccess #StaffRetention #Hospitality #GrowthStrategies #Lavu

🎙️ Calling all Restauranteurs, Franchisors, Chefs, CEOs, and Hospitality Marketers! Are you looking to amplify your influence and authority in the Restaurant or Food & Beverage industry? At Turnkey Podcast Productions, we specialize in leveraging the power of podcasting to elevate your voice and marketability. Podcast listening in the Restaurant and Food & Beverage industry has surged nearly 40% over the past two years, presenting a prime opportunity for industry leaders to engage their audience in new and impactful ways. Whether you're interested in launching your own podcast, refining your current podcast strategy, or securing guest spots on top industry shows, we're here to help you navigate the world of podcasting. Reach out to us today to discover how podcasting can be a game-changer for your brand. Let's connect and explore how we can showcase your expertise and insights to a wider audience. Together, let's shape the future of the Restaurant and Food & Beverage industry through the power of podcasting! 🍽️🎧 Visit TurnkeyPodcast.com or message me to find out more! #RestaurantIndustry #FoodandBeverage #Podcasting #HospitalityMarketing #IndustryInfluence

Did you know that 80% of podcast listeners listen to all or most of each episode? Podcast engagement is on the rise in 2024! Check out more fascinating podcasting statistics at: https://buff.ly/4dkRXYl @thetoneisland