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Dear Aspiring Producers, Filmmakers, Writers, Assistants, Execs, We’ve finally reached the premiere of WINNER, showing in 10 theaters and available digitally across the country. I couldn’t be more excited for everyone who has championed Reality, her family, and this film. While I may be addressing those who have long endured the film industry’s challenges, I want to share the part I know of the 'Cinderella' story behind this journey—because while it may seem like a miraculous transformation, it’s a mix of grit and favor. You see the reviews, the press, the social media buzz, but what you don’t see are the countless hours of hard work, the setbacks, and the persistence it took to get here. Yet, like Cinderella’s magical transformation, this process has also been touched by moments of fortune and fairy godmothers. So as you embark on your own creative paths, let me offer a glimpse behind the scenes—the grit, the magic, and the favor. So first, here's a timeline. This movie was brought to me by producer Amanda P Phillips in September of 2018. I was an Agent at the time at United Talent Agency, having been given a shot by caring former bosses who believed in my potential. Despite resistance in my department to get involved with a producer with an article optioned rather than a script, I took a risk and made it my baby. Over the next several years, we went through the complex process of packaging, financing, and production. It finally made its way to the Sundance Institute Film Festival in 2023, and now, in September 2024, it's being released. That’s six years since it was first introduced to me, or seven if you count the time since the article that inspired it was published. To put that in perspective, in that time, a child could be born, learn to walk, talk, read, and do math. In the world of Independent Film, this timeline is incredibly fast, especially with the pandemic thrown into the middle of it all. There’s no doubt that magic played a role in bringing this movie to life, and we were incredibly fortunate in many ways. However, there were key elements that kept that magic going, and I encourage you to consider these as you reflect on your own work. This movie happened because it was a compelling true story with a strong script, led by an experienced writer/director with recent Emmy recognition and momentum. It had highly skilled independent producers and was backed by high-net-worth individuals who believed in its intrinsic value despite risky financial prospects. It also had a lead actor fresh off starring in an Oscar-winning film during the year it was shot. But even with all that favor, the roadblocks were endless—competing projects, conflicting actor schedules, financiers pulling out—and that’s just the beginning. So as you visualize your dreams of "making it" in Entertainment, keep in mind that this journey was a true blend of grit, perseverance but importantly a considerable amount of fortune not many projects can have.

We’re entering the most epic quarter of the year, and cinema is about to deliver Super Bowl-level excitement—seriously!! From now until December, the big screen is set to welcome an estimated 175 million moviegoers, with 62% multicultural audiences bringing 4X the attention of CTV.   Here’s what’s heating up:   🔥 Gladiator is already a force, dominating reviews and generating serious Oscar buzz.   💚 Wicked just pulled off the No. 2 first-day presales of the year on Fandango! #Glicked is looking at a Thanksgiving #Barbenheimer moment with 28MM+ moviegoers in its opening week, including:   14.1MM A18-34 and 19.2MM A18-49 moviegoers   🎬 Venom: Last Dance is coming in hot with its trilogy finale, promising an explosive box office run. More than 15MM moviegoers opening weekend.   💨 Moana is making waves, with 65% of its audience expected to be families. 🌺   🦁 Plus, the dynamic duo of Sonic & Mufasa is bringing families back to the original premium streaming experience – the BIG screen, offering 100% viewable, bot-free, highest-attention ads. We expect over 30MM moviegoers in the first week alone:   14.7MM A18-34 and 20.6MM A18-49 moviegoers   If you’re not making a splash on cinema this Q4, you’re missing the most engaged audiences of the year.   Let’s connect to ensure your brand takes full advantage of the #BIGscreen moment this holiday season. I’d love to discuss how we can make this Q4 your biggest yet! #mediabuying #solarmarketing #mediaadagency #holidaymarketing

If you want to better understand how the theory of 'header bidding' works in CTV, watch this explainer by our EMEA Commercial Lead Steph Miller, who breaks down the process in this ExchangeWire TraderTalk TV episode with Ciarán O'Kane 🎬 #CTV #Streaming #AdServing #Programmatic #AVOD #FAST #SSAI

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