Low price with a meaning 🇸🇪 - in 5 min.
Ingvar Kamprad's original vision of offering products with both good quality and low price has grown into a unique culture and identity that is still a driving force at IKEA today. Watch the story of how Ingvar Kamprad’s original idea became a global brand identity. 👉 https://lnkd.in/dN3aYqcT
How far would you go to change the narrative in the ever-evolving world of branding and perception? Would you dare to invent a whole new brand to alter perceptions? IKEA did just that. They invented an ad campaign with an entirely fictitious high-end brand to transform how people perceived their kitchens. The goal? To showcase that IKEA kitchens aren't just about affordability - they're also about quality, style, and durability. It was an audacious move, a game-changer. It challenged the status quo, broke stereotypes, and debunked myths. But more importantly, it worked. It changed perceptions. It proved that IKEA kitchens could hold their own against their high-end counterparts. But why did this approach work? Because it tapped into the power of perception. In the world of branding, perception is reality. What people believe about your brand determines how they interact with it. By creating an illusion of a high-end brand, IKEA was able to shift these perceptions, proving that quality isn't always synonymous with a hefty price tag. This bold move by IKEA serves as a potent reminder for all of us in the business world. It underscores the importance of challenging assumptions, thinking outside the box, and daring to take risks. Because sometimes, it's not about playing safe - it's about disrupting the narrative and rewriting the rules. So, let's ask ourselves - are we ready to shake things up? Are we prepared to challenge perceptions and redefine our brands? Let's discuss below. #BrandPerception #Innovation #Disruption Ikea Invented a Fake Brand to Change Perceptions of Its Kitchens http://dlvr.it/T1Vh8B
IKEA/ Obsessed by vision and idea. Everything starts and ends with the customers. The price leads. The development takes years to discover how a low price can be achieved. This is facinating. Typically, there's a rush to release a product and it is done so that the companys vision and core brand strengths are forgotten in the way. Customer insights might be derived from personal thoughts and beliefs. Perhaps the check mark for customer indight is obtained simply by asking a couple of questions like, Which of these products would you buy and use? Another typical way that I have seen a lot is that the MVP or piloting phase has been ‘hard-coded’ and made to resemble the final and polished product. After the first month, it is almost impossible or time and money-consuming to make any changes. #brand #brandstrengths #productdevelopment
“We obsess about our vision, our idea, which is to create the better everyday life for the many.” Customers sit at the center of creation according to IKEA CCO, Range and Marketing & Communications LINUS KARLSSON. Karlsson joined Interbrand’s Best Global Brands 2023 New York Summit at the Nasdaq to share how IKEA addresses consumer needs at a famously accessible price point. “When we understand the needs and dreams of the many, we start with the price tag and then we reverse engineer backwards to be able to deliver on that,” Karlsson said. Watch the full Best Global Brands expert interview series here → https://lnkd.in/gVAg7wnS #BrandLeadership #IKEA #ProductDesign #BestGlobalBrands2023 #BGB2023
It was in 1943. Ingvar Kamprad founded IKEA in Sweden. He began by selling small items like pens and wallets. Suddenly, a big idea came to his mind with flat-pack furniture. People could take it home and assemble it themselves. Interesting, isn't it? Saving money + Making furniture. This slashed the cost, made things cheaper. IKEA stores were like mazes and still they are. They turn shopping fun and exciting. The IKEA catalog becomes very popular. Since It has simple designs that many people likes. From the beginning, IKEA cared about the environment. Even as they grew, IKEA always kept their prices low. They adapted to different countries but kept their main ideas the same. Simplicity Low prices, and customer involvement Their secret ♥️ These ideas made people love IKEA. IKEA's success shows how simplicity can make a big impact on global success. #IKEA #businessideas #IKEAstory #sustaianlebusiness #businessatories
In a nutshell
Ergonomics | 81.000+ Follower | @exoIQ | FESTOOL Group | Content sharing | Business Development |
How Ikea was invented 😅 with a lot of humor and how from ideas 💡 a company could be build to one of the most known furniture retail companies🪑🛋️ Via Igor Korolev, DO, PhD 🧠🇺🇦🇮🇱 Credits: Charlie berens + his YouTube channel #marketing Ulrich M. #humor Dennis Berry #ikea Shawn Nason
Experienced Marketing Professional with a Passion for Brand Building and Digital Strategy
Recently, while studying IKEA's branding strategies for a project, I was struck by the brilliance of the 'IKEA Effect'—a cognitive bias where we value our partially created products more highly. This insight into human psychology is not just smart; it's revolutionary. It represents the kind of deep human understanding that fuels IKEA’s memorable campaigns, like 'Proudly Second Best' and 'Buy With Your Time.' IKEA's magic isn't just about selling furniture. It's about forging an emotional bond, tapping into our deep-seated love for making things our own. This profound human insight not only builds a strong brand connection but also turns everyday customers into loyal fans. What really sets IKEA apart is how they place human insight at the heart of everything they do. They remind us that the strongest brands are those that view their customers not just as buyers, but as people craving connection, accomplishment, and meaning. Proudly Second Best - https://lnkd.in/eeegaj9K Buy With Your Time - https://lnkd.in/eUaDEBGC #IKEAEffect #BrandingStrategy #ConsumerBehavior #MarketingInnovation #EmotionalConnection #CustomerEngagement #HumanCentricMarketing #SustainableBrands #DIYCulture #RetailInnovation #Ogilvy #campaign
🌟 The Secret to Great Customer Service: Lessons from IKEA 🌟 Ever wondered why IKEA is a leader in the furniture industry? It’s not just their stylish and affordable products. Here are some key takeaways on how they excel in #CustomerService: 1. Affordable Prices: Making quality furniture accessible to everyone. 💸 2. Unique Shopping Experience: Turning a store visit into an inspiring adventure. 🛋️ 3. Sustainability Focus: Committing to renewable and recycled materials. 🌱 4. Creative Marketing: Building a strong brand identity that resonates. 📢 5. Customer-Centric Policies: Offering generous return policies and efficient support. 👍 6. Global Presence: Ensuring a consistent and reliable experience worldwide. 🌍 These elements create a compelling value prop that keeps customers coming back and attracts new ones. What other brands do you think excel in customer service? Share your thoughts below! 👇😊
Here's why a furniture brand like IKEA started serving FOOD at their stores & its such a smart idea! . . 👉 Follow @absolutei.in for more insights 👥 Tag someone who needs this 🔔 Turn on post notification 👩💻 Save to see later again . . #brandingtips #brandtaglines #brandfacts #brands #brandname #branding #brand #brandmodel #brandinspiration #brandmanager #brandbuilder #brandcoach #brandpromoter #brandedmirror #brandcontent #brandlove #brandlaunch
The IKEA Effect in action! 💡 Have you ever assembled IKEA furniture and felt an overwhelming sense of pride and accomplishment? That's the IKEA Effect - our tendency to overvalue things we've created ourselves. As professionals, we can apply this principle to our work. When we invest time and effort into a project, we're more likely to be proud of the outcome and willing to take ownership. Let's embrace the IKEA Effect and channel it into our passions and projects. By doing so, we'll create something truly remarkable - not just a piece of furniture, but a legacy that reflects our skills, dedication, and creativity. Share your own experiences with the IKEA Effect in the comments below! Let's celebrate the power of creation and the pride that comes with it. #IKEAEffect #PrideInWork #OwnershipMentality
🛋️ Ikea’s Preowned Gambit: Revolutionising Furniture Resale In this Management Today article, Henley’s Head of Marketing and Reputation, Professor Adrian Palmer, raises a valid point about logistical problems associated with fashion cycles in furniture resale. So, is Ikea’s foray into the pre-owned market well-timed? 🕰️ With sustainability at its core, it could be a game-changer tapping into a growing eco-conscious consumer base, building customer loyalty from an earlier stage, and leveraging Ikea’s trusted brand in a new space. 🤝 And while this move aligns with Ikea’s 2030 climate goals and consumer trends, challenges do exist, including price strategies, safety certification, and competition. 💰 Has Ikea got the right strategy? 🤔 Read the full article here: https://hly.ac/4dcPcHi #RetailInnovation #CircularEconomy #IkeasPreowned #FurnitureResale #Sustainability #CustomerLoyalty #RetailTrends #ClimateGoals
What makes a Brand stick in your mind? I just passed by IKEA and it got me thinking… What makes us love a brand? It’s when we can recognise it everywhere! In every industry, there’s always that one brand we think of first. But why? Let’s say you’re moving houses - the first store that comes to your mind for furniture is IKEA But what sets IKEA apart? - It’s a safe space: when you walk into IKEA, you know you’ll find a solution that simplifies your life. - It solve your problem: you need furniture that fits your space and pockets, IKEA got you covered. - It adds value: beyond just selling a product, IKEA offer inspiration; by helping you envision your home. Remember, build your brand by solving a problem and give people a reason to keep coming back to you! What other brands do this well? Let me know if you found the post interesting!