Arnold Sports Festival’s Post

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Dive into the numbers. 📊 Discover why you should partner with Nevco Sports Marketing to boost your budget. 🏆 Let us make a difference at your school. 🏫 🔗 Check us out: https://lnkd.in/gAy-NKd #nevco #displays #led #scoreboards #manufacturing #sportsmarketing

What exactly are our Kings of Advidi competitors playing for? We're upping the ante this year and adding some extra adrenaline to the VIP prize. Check out the prize reveal blog to find out more: https://lnkd.in/e2qHKMdq #KingsOfAdvidi #KoA2024 #Winners #Competition #Advidi #AffiliateMarketingCompetition #AffiliateNetwork

#BMiSporttrack - BMi announces the release of the highly-anticipated 2024 Sporttrack report   For more than 3 decades, BMi has compiled a unique database on the South African sport and sponsorship industry. The 2024 BMi Adult Sporttrack, our most comprehensive to date, arrives at an inflection point, when fundamental impacts and changes forecast for the year ahead – (notwithstanding covid) - have never been more pronounced.     We have broadened our scope to more extensively cover the most essential sponsorship and broadcast trends with expert opinion, key insights and case studies from the industries most revered thought leaders. … A must read for those looking to navigate through this ever-changing and increasingly challenging commercial landscape.  #Sponsorship #SportsMarketing #Broadcast #SSNetwork #BMiSport Download your summary report … (attached)

Could advertising overtake sponsorship as the most important form of corporate revenue in sport? Well uniqFEED's CCO Tom Huston certainly thinks so, but do you agree? Check out the full article here: https://lnkd.in/de9swk42 #virtualadvertising #sportssponsorship #livesports #sportsbroadcast

Big news from TCG!

🚨 𝐷𝑖𝑠𝑟𝑢𝑝𝑡𝑖𝑛𝑔 𝑇𝑟𝑎𝑑𝑖𝑡𝑖𝑜𝑛𝑎𝑙 𝐹𝑜𝑜𝑡𝑏𝑎𝑙𝑙 𝑅𝑒𝑣𝑒𝑛𝑢𝑒 𝑀𝑜𝑑𝑒𝑙𝑠: 𝐴 𝐿𝑒𝑠𝑠𝑜𝑛 𝑓𝑟𝑜𝑚 𝐹𝑜𝑟𝑡𝑢𝑛𝑎 𝐷𝑢̈𝑠𝑠𝑒𝑙𝑑𝑜r𝑓 🚨 Andy Marston recently shared a fascinating case study on how Fortuna Düsseldorf shook up their revenue model by offering free tickets to fans. 🎟️ The result? A packed stadium, a surge in fan engagement, and a 50% increase in sponsorship revenue. 💰 This is a masterclass in capturing demand and turning it into long-term growth. But let’s be honest—not every club can afford to take this risk. So, here's a question for you: 💡 If you can’t capture demand like Fortuna, how will you go about it? (link to the full article in #1 comment) #SportsBusiness #Innovation #Football #RevenueStrategy

Optimizing your #sponsorshipportfolio is an important step towards #smartersponsorship

A portfolio may include properties that fit past objectives, were passion projects of past executives or are legacy properties that have continued to be renewed simply because ‘we’ve always sponsored it.' Your brand’s approach to portfolio optimization may need to evolve. Learn more about how Lumency's Sponsorship Portfolio Healthcheck™ could benefit your brand at the article linked below. https://lnkd.in/gazDmCHj #sponsorship #sponsorshipmarketing #brands #evaluation #portfolio #sports #entertainment #value

🤯 That's what happens when you price out real football fans and use the dreaded Dynamic Pricing... Look at the difference between the attendance at Copa America and Euro 2024, with host country USA vs Uruguay on the left in front of a half-full Arrowhead Stadium. If you were looking at going to Brazil vs Ecuador this is what it would cost you 👇 🎟 $198 ticket 💰 $49.95 ticket fees 🚗 $50 plus tax car parking Over in the United States, CONMEBOL usually controls ticket sales for Copa America. However, on this occasion, it has passed the responsibility over to individual stadiums and their partners (Ticketmaster or Seatgeek), which has resulted in Dynamic pricing and these ridiculous fees... How long before organisers realise that they might be able to sell 30,000 tickets at $200 but selling 60,000 at $100 will bring a much greater benefit in the long-term! #Sportsbiz | #Sportsmarketing | #Fanengagement