Arsalan Warraich’s Post

Cross-Sell Opportunities with Complementary Products! Amazon has added a new segment to Brand Tailored Promotions: 🔴 Complementary Products Remarketing. This feature lets brands cross-sell related products to customers who bought something from your catalog in the last 30 days but haven't yet purchased the specific products you're promoting. You can now easily target customers who might benefit from related products they missed. This is a great way to boost customer lifetime value by introducing complementary items. 📣 Important Update: Amazon has removed the option to block Brand Tailored Promotions from stacking with other coupons. Your promotions can now stack with existing discounts, giving customers even more savings. 🔍 What do you think of this feature? #amazon #PPC

🚀 Exciting news for all Amazon sellers! 🚀 I've just noticed that Amazon just rolled out a brand-new dashboard for the Subscribe & Save program, and if you're not taking advantage of it yet, now’s the time to start! Amazon's SNS is one of the best in the game. Prime members love it because they can save up to 15% when they subscribe to 5 products or more. At AlgaeCal, we’ve seen a 65% increase in subscribers YoY since we started focusing on the program last January! 🙌 Our amazing BI team tracks everything from LTV to churn rate, and they help us compare product consumption between subscribers and non-subscribers. This data is a game-changer for calculating lifetime value and retention. But if you don’t have an internal team, no worries! The new dashboard in Seller Central is a lifesaver. You can now easily track: ✔️ Subscriptions with 2+ deliveries (ideal for evaluating the success of your cross-selling strategies) ✔️ Visibility into One-Time Subscribers (essential measurement for planning targeted re-engagement campaigns) ✔️ Retention rates at 30 and 90 days (valuable for measuring the effectiveness of your customer loyalty programs) But what’s made my day is the new coupon performance dashboard! 🎉 We used Subscribe & Save coupons as part of our strategy to grow subscriptions. Now, you can easily track your coupon subscription share and penetration, offering a clearer view of how well your coupon strategy is performing overall, making analysis much more straightforward. If you haven’t seen it yet, go check it out now! Love seeing Amazon give sellers more visibility and tools to succeed! 🚀 #AmazonFBA #DigitalMarketing #SellerCentral #CustomerRetention #amazon

Pro Tip: High-Impact Amazon Posts 💡 In addition to the above, consider utilizing high-impact Amazon posts to further boost your Prime Day sales: - Increased Visibility: High-quality posts featuring your products can appear on search results pages and product detail pages, grabbing shopper attention. - Enhanced Product Information: Go beyond basic descriptions with rich content showcasing product features and benefits. - Strategic Timing: Schedule your posts strategically leading up to and during Prime Day to maximize impact. By taking these steps, sellers can leverage Prime Day and capitalize on this peak sales season. Don't get lost in the Prime Day rush! Claim your 5 FREE posts today & showcase your brand (Offer Ends June 30th). Sign-up here: https://lnkd.in/g_nvnQgN #AmazonPrimeDay2024 #PrimeDay #AmazonBusiness #eCommerce

Amazon Pi #3 Alternate Purchase Report - Alternate products bought by the customer after viewing your product Alternate purchased product is defined as a product that is bought by a customer who does not buy your product, after viewing your product ASIN’s detail page The report gives the percentage of times a particular product was bought as an alternate product To use this report, please select the product whose alternate purchase report you want to see. In the product selection window, you will see your recently viewed products, so that you can easily select the products that you frequently track. The Alternate Purchase report helps you understand other products that people are comparing with your product. This can be used in the following ways: Pricing corrections - Identify price-value gaps to identify how you can increase your sales. Improve catalogue - Compare your product detail page with your competitors to see how you can enhance your conversion Target competitors through advertising - Consider running your ads on your competitors' products. A fair share of customers might be going to your competitors’ products first and you can target these customers through advertising #amazon #amazonads #amazonadvertising #amazonadvisor

🔴Prime Day: A Comprehensive Guide for Sellers What is Prime Day? Prime Day is an annual shopping event exclusively for Amazon Prime members. It typically features significant discounts and promotions on a wide range of products. Why is it Important? Prime Day is crucial because it drives massive traffic to Amazon's platform, boosting sales for sellers and providing great deals for consumers. It also helps clear out inventory and introduces new products to a large audience. 👉Benefits: Increased Sales: Significant spikes in sales due to heavy traffic and attractive deals. Customer Acquisition: Opportunity to gain new customers who may become repeat buyers. Brand Exposure: Enhanced visibility for products and brands participating in the event. Inventory Clearance: Ability to move large volumes of inventory quickly. 👉Disadvantages Margin Pressure: Deep discounts can squeeze profit margins. Competitive Environment: High competition means it’s easy to get lost in the sea of deals. Price Wars: Sellers may engage in aggressive price cutting, which can devalue products. 👉Strategies to Boost Sales on Prime Day Optimize Product Listings: Ensure your product listings are detailed, with high-quality images, clear descriptions, and relevant keywords to improve visibility. Leverage Advertising: Use Amazon Sponsored Products and other advertising tools to increase the visibility of your deals. Attractive Deals and Promotions: Offer attractive discounts, lightning deals, coupons, and special promotions to capture shoppers' attention. Stock Up on Inventory: Ensure you have enough stock to meet the increased demand to avoid running out of popular items. Analyze Competitors: Monitor competitors' pricing and promotions to stay competitive. Promote Off-Amazon: Use social media, email marketing, and other channels to drive traffic to your Amazon listings. Early Promotions: Start building hype before Prime Day with teasers and early promotions to get customers excited. Review Performance: Analyze sales data and customer feedback post-Prime Day to refine strategies for future events. 🔴By implementing these strategies, you can maximize your sales and take full advantage of the traffic and opportunities presented by Prime Day. #amazon #primeday #amazonsellers

🚀 How are you prepping for peak season? Check out our latest blog featuring special guest Tom Baker! Unlock top tips and insights on maximizing Amazon sales for Q4, preparing for the peak season, and launching your brand on TikTok Shop. 📈💡 Read here: https://lnkd.in/eUj55q8M #eCommerce #Amazon #TikTokShop #PeakSeasonPlanning

📣 Amazon is upping the game for brand owners. 💼 Introducing brand-tailored coupons. Get this: they enable you to offer custom discounts to specific audiences on select products. 🎯 You're a brand owner? You've got at least 5,000 customers in a certain audience? You're in. 🥳 Here's the scoop. 1️⃣ Repeat customers 2️⃣ Recent customers 3️⃣ Brand cart abandoners 4️⃣ High-spend customers These are your targets. And if you're in the US, the list grows even longer. 🇺🇸 Brand followers, top-tier customers, promising customers, at-risk customers, potential newcomers - they're all in the game. The goal? Engage loyal customers, boost awareness of new products, encourage repeat purchases, improve customer retention. 🚀 Remember, the standard coupon redemption fee still applies. This is your chance. Carve out your niche. Let your brand voice be heard. And let the power of brand-tailored coupons drive your success. Amazon sellers, it's time to step up. 🚀 #amazoncoupons #brandtailoredcoupons #amazonfba

Amazon’s PRIME DAY is less than two weeks away! On July 16th and 17th, thousands of deals, promotions, and discounts will be available for Prime members.  How can your brand take advantage of Prime Day? 🤔 1) Harness the Power of Retention Marketing! Amazon dominates today’s landscape, so focusing on retaining your existing customers is crucial! Rather than splurging on marketing, leverage your email lists and customer data to connect directly with your audience. This helps build loyalty and engagement through personalized communication. 2) Move Beyond Promotions! While running promotions might seem like a quick fix, especially when competing with Amazon, they often don't deliver the desired results in terms of performance or cost-efficiency. Instead, consider long-term strategies that emphasize value, quality, and personalized customer experiences to stand out! 👉Stay tuned for our part 2 of Prime Day tips as we get closer to one of the biggest online shopping events of the year!👈 #primeday #primedaydeals #amazonprimeday

Exciting update! #Amazon now lets you run both Subscribe & Save and Reorder Coupons on the same ASIN—no more having to choose between the two! What's Changed? Previously, stacking two coupons with overlapping timelines meant the newer one would replace the existing one. But not anymore! This change brings greater flexibility and new opportunities to engage customers, enhancing their shopping experience. With both coupon types active, you can tailor promotions to fit different shopping habits, boosting your sales potential. While this feature can make your products more attractive and accessible to a broader audience, keep an eye on your profit margins, as running both coupons could impact them. Ready to capitalize on this new opportunity? Let’s connect and drive your sales growth! #AmazonSeller #Ecommerce #DigitalMarketing #SubscribeAndSave #ReorderCoupons #AmazonCoupons #AmazonFBA #SalesBoost #MarketingStrategy #CustomerEngagement #ProfitMargins #OnlineRetail #CouponMarketing #SellerTips