Art House reposted this
Some of my observations at last week's Cannes Lions International Festival of Creativity, including a key trend that forecasts a bright future for augmented reality: Experience is (the new) King With some well deserved recognition for campaigns from the following brands & agencies: The HEINEKEN Company & LePub The Coca-Cola Company & VML Dove & Edelman BMW Group & Serviceplan Group Mondelēz International Bandai Namco Entertainment America Inc. & Saatchi & Saatchi Anheuser-Busch & DDB INTERBEV & Ogilvy Kraft Heinz & Rethink IKEA & Ogilvy Rip Curl & VML
Alex Wichman
1mo
Getting the consumer to engage with marketing is powerful, and these days you have a lot of competition on social media, and elsewhere. The ketchup dispenser is hilarious! I'd love something like it for sriracha.
All businesss need to adapt to this new reality that consumers want premium 1OAK experiences they can share out with the rest of the world - leveraging AR smart way to help get there! Thanks for sharing this!
Head of Strategy & Ops, A+E Studios Scripted Series
1moI think the Heinz stunt is my favorite!