Art of Brilliance’s Post

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How to kickstart a revolution... I’ve just read several books on D&I (for those not in the know, that’s diversity and inclusion). I get it. I believe in it. I’m all for it. But the books failed to ignite me. So here’s my take on the business case for psychological safety, where D&I is baked in. It might be true, or it might be business folklore… Many years ago, L’Oréal (of hair and beauty fame) invited all their movers and shakers to a huge conference in an exotic country. Their aim was to come up with a snazzy new marketing campaign and a strapline for the perplexing problem they had: their products were a little bit more expensive than their competitors. Therefore, the question was, why on earth should customers pay extra for a L’Oréal product? Three days later, the great and the good had brainstormed, thought outside the box and done blue-sky thinking until the clouds had rolled in. And still no magic strapline! The conference came to an end and the 300 great and good threw back their coiffured locks and traipsed out of the resort, their creativity battered and beaten. The lady on reception saw that they were so downbeat and asked one of the delegates what was wrong. “We’ve just spent three days trying to come up with a marketing campaign that will persuade our customers to spend extra on L’Oréal products. I mean, why should you?” Apparently the receptionist (a non-L’Oréal employee) shrugged and offered, “Because you’re worth it?” Boom! A slogan was born and a global campaign launched. The moral of the story is that sometimes the best solutions come from the most unlikely places. If you create a team environment where everyone feels included, stunning ideas will fizz and buzz into existence. Our flagship workshop, THE ART OF BEING BRILLIANT, creates the perfect environment for THAT team to develop. It It’s the key to high performance, creativity and taps in to all those extra mile behaviours that make your team world class. Treat your team or your entire organization to the best training in the world. Why? Because you’re worth it! Andy x

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Heidi Thomas

Development Coach Apprentices/Graduates at Network Rail

3mo

From my experience if your workshops, you definitely are worth it. 👏

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