Artefact Asia’s Post

🌿 Personalized marketing is revolutionizing the wellness industry in 2024! As consumers increasingly seek tailored solutions, brands are leveraging AI to understand customer behaviors and preferences, delivering highly customized wellness recommendations. 💡 The emphasis on creating a seamless and personalized user experience across all touchpoints, from digital interactions to in-store experiences, is more critical than ever. This trend is not just about meeting customer expectations but exceeding them. 🔍 According to recent insights, brands that prioritize robust data analytics and personalized communication strategies are seeing higher engagement and loyalty. For instance, AI-driven personalization helps predict customer future purchases, offering relevant product recommendations that resonate on a personal level. 📈 It's clear that the future of wellness marketing lies in hyper-personalization. Brands that can successfully navigate these trends while maintaining transparency and respecting privacy will lead the market in delivering exceptional wellness experiences. Let's embrace this shift towards personalized wellness and drive meaningful connections with our customers! #Wellness #PersonalizedMarketing #AI #CustomerEngagement #DataDriven #MarketingTrends

Emerging technologies are transforming consumers' lives and society at a faster rate than ever before. So we were thrilled when Diageo approached us to create a visual identity for their new partnership lab designed to shape the future of celebration. The aim of the Fusion Partnership Lab is simple - to allow Diageo to thrive beyond its traditional boundaries. So Founders Makers developed a naming narrative, verbal & visual identity, all led by the core idea of “Where Innovation Sets Celebration Alight.” Fusion Partnership Lab has been launched to rapidly explore and deliver deals between Diageo's Innovation team and growth-stage companies. It's specifically designed for scale-ups that are looking for the resources, reach and brand recognition to supercharge their next stage of growth, and co-create the next generation of consumer products. The perfect brief for Founders Makers! Super excited to see the newly announced cohort: Obsess - immersive shopping platform Ai Palette - ai powered social listening tool Speakeasy Co. - tech and e-comm platform Archetype AI - multimodal ai foundation model UneeQ - 3D digital humans NINA - smart self-pouring solution Jebbit - interactive digital experiences Lounge - create and organise communities OfferFit - ai testing platform for marketeers Co:Create Ink - blending tradition with technology for tattoo artists Tipple - enabling brands to sell alcohol direct to consumers across Europe Superlogic - powering the future of loyalty and connected commerce Wowzi - Africa's premier creator platform Innit - food intelligence platform Adrich - patented smart label technology Spirits Network - shoppable television network #slingshotstateofmind #brandidentity #innovation

Flashback 3-day-excellent-event last week - DAY 2 Day 2 of NRF APAC continues the topic of enhancing user experience with digital enabler: • Matthew Shay, President and CEO of National Retail Federation, discusses the importance of the retail industry's contribution to the economy. • @Ernie Koh, President of Singapore Retailers Association, shares how Singapore supports the retail industry by facilitating "Inspiring retail experiences". • Laurent Boidevezi, President Asia Pacific Moët Hennessy, showcasing their travel retail initiatives to provide experiences that help retailer partners sell their products, focusing on being true to the brand's DNA and communicating it to the next generation creatively. • Nicole Sheffield, Managing Director of Wesfarmers OneDigital, discusses about delivering customer value through the power of customer data and creating synergy by putting different companies under a "One Pass" loyalty program leveraging data as a representation of customers and a mean to understand them. • Benjamin Thompson, Head of Digital Transformation of Endeavour Group, shares the company's journey in building a personalized platform that drives revenue across multiple touchpoints and brands as well as the importance of workforce mentality, even with the availability of new technologies. • Deborah Weinswig 韋葆蘭, CEO and Founder of Coresight Research, discusses AI's transformative impact on the retail landscape with Jon Reily, President, McFadyen Digital the need for ethical considerations and AI policies as well as assigning AI leader to carry out the initiative within the organisation. In addition, they suggest for retailers to learn from the healthcare sector's approach to AI and the tmportance of front-line access to AI and its role in executive data access. However starting small is better with embedding chatbots to improve customer experience. • Greg Merrill, Global Head of Digital Transformation of Nike, share the philosophy behind Nike's digital transformation from the shift from a linear to an ongoing customer journey with multi-touchpoints to the importance of "speed, agility, and modularity" in creating great experiences and engaging with the younger generation as both consumers and creators. Let's flashback 45 second recap of the floor at NRF 2024 Retail's Big Show Asia Pacific taken by Andrew Busby from Redline Retail (formerly Retail Reflections).

Today s360 achieved a world first... ... hosting what surely is the first event to discuss AI technology on a navy boat 🚢 It all started at 9am with the Ecom Leaders community arriving at the River Thames to board HMS Belfast. By 11am we had disembarked, the brain whirring with the insights from a fascinating discussion over brunch, on how brands and retailers are leveraging AI across the full marketing funnel. Key learnings included: ⚡️ AI is more than just ChatGPT: We explored other technologies that are revolutionising in-house work, such as AI features in Canva or creating video from text commands using Sora AI, as well as translating customer surveys into local languages with TypeForm or tapping into Triple Whale's attribution modelling for more advanced reporting. 🤳 How at s360 we elevate Instagram and Facebook advertising performance using Smartly, to scale creative testing, showing assets that are achieving higher engagement rates. 📱 How our co-host Attentive’s AI-powered SMS predicts when customers are most likely to engage, ensuring your messages hit their inboxes at the perfect moment for a higher response rate. A big thanks to Remy and Liberty for their excellent insights. 🧑💼 Treating AI like your personal intern: The quality of your AI-driven outputs depends on how well you brief it. Much like a human assistant, the more feedback and iteration you provide, the better the results. AI is a tool that thrives on good direction! 🚀 s360’s Quantum Feed Engine: This game-changing tool enhances your shopping feeds by giving Google Ads and SEO more attributes to work with, helping you appear in 30% more searches. Followed by a tour of the ship! One of my all-time favourite Ecom Leader events, a thank you to everybody that joined today: Philip, Emma Bridgewater Pinar, Skin Rocks™ Naomi, Nuxe Group Tanith, Tropic Skincare Richard, Rat & Boa Pauline, Bluebella Ltd Kirstie, Lottie London Igor and Madelaine, Only the Blind Silvia, The Diary Chirodip, Casa Bella Home and Living Kleber, 100% Comfort LTD Jessica and Vicky, Escentric Molecules Rosie, EQUI LONDON LTD Gytis and Clementine, Kavee Katy and Chloe, s360 🎟 Missed today? Our next Ecom Leaders event is booked for October 23rd with a deep dive into how to make TikTok a key part of your acquisition channel in 2025. Expect lots of takeaways so notepads are a must! ✏ https://lnkd.in/efzS4y8H

Hypotheses about trends for the upcoming year can be likened to fortune-telling, especially in the context of the rapidly changing field of marketing. However, by observing the activities of both smaller and larger brands in 2023, we notice trends that are worth examining, as we anticipate them gaining strength in the coming months. What trends in brand strategy are we talking about? 🟡 AI becoming increasingly prevalent in marketing activities. Artificial intelligence is undeniably a hot topic, as evidenced by numerous brands incorporating AI into their promotional efforts. A notable example is Coca-Cola, which, based on AI insights and future consumer perceptions, created a new flavor for its famous beverage. Many brands, including Lexus, have opted for AI-generated advertising content. We predict that in 2024, artificial intelligence will usher in a new era in marketing, social media, and e-commerce, given the significant interest of advertisers and consumers in its capabilities. 🟡 Transparency that pays off. A prime example of a strategic approach to communicating changes on store shelves is the French retailer Carrefour. Labels regarding 'shrinkflation' appeared throughout the entire market, openly informing consumers that they will now pay more for a specific product, even though its content has been reduced in packaging. While we highlighted a pioneering approach to transparency towards customers above, we do not rule out that such an approach may lead in 2024, especially in the broadly understood segment of markets and supermarkets. Those with often their own brands may want to capitalize on the questionable practices of major players in the market to promote their product lines. 🟡 Communication with audiences as a brand differentiator. It has long been known that the Unique Selling Point is a fundamental aspect that a brand develops and distinguishes in its strategy. Ryanair, competing with a powerful player in the low-cost airline industry, opted for sarcastic and memetic communication with audiences that can be loved or hated - but it is impossible to remain indifferent to it. We predict that tone of voice and the specific nature of building relationships with the brand's audience in 2024 will be strong points in the strategy of many brands that find it challenging to compete solely based on similar offerings. #25wat #marketingstrategy #strategy #2024trends

Wrapping up the Retail Innovation Conference & Expo! ✨ The RICE conference has been an experience packed with insights, inspiration, and forward-thinking discussions. Some of the key takeaways for me were: 🤖 AI in Marketing: AI was undoubtedly a hot topic throughout the conference. A big thank you to all the speakers who shared their stories and insights during the sessions. It's clear that AI isn't about taking over the world but about simplifying and enhancing workflows and processes. By freeing up time from routine tasks, AI empowers marketers to grow their skills and tackle their backlog of tasks. It's a tool that we should all be experimenting with. 🔐 Future-Proofing Marketing against Cookie Deprecation: Ben Thompson's session on future-proofing marketing against cookie deprecation was particularly thought-provoking. The paradigm of marketing measurement is shifting. Adapting to these changes is crucial for effective marketing tracking. This is another area where Crealytics is fully invested, helping numerous brands and retailers navigate this challenge with our triangulation approach. 🔄 Cross-Channel Customer Journeys: The importance of omnichannel strategies was emphasized throughout the conference to ensure your brand is always top of mind for customers. Proper measurement and analytics are essential to support these strategies. Thank you to Karen Robinovitz for sharing Sloomoo Institute's strategy for expansion through sharing joy, Grace Na for highlighting the crucial role of storytelling in establishing a brand's footprint, and Philip Pirkovic for reminding us how fundamental quality is to making customers happy and giving them exactly what they want. Looking forward to implementing some of these insights! #RICEConference #AI #Marketing #Omnichannel #CustomerJourney #Innovation #Measurement

How can brands build lasting trust in today's data-driven world? Great conversations yesterday at Seicho London with industry leaders from dentsu, Merkle, DMA, Salesforce, Hilton, Pandora and Santander. Merkle's UK&I CEO, Anne Stagg, @Ian Gibbs from the DMA and Neil Robinson, Industry Advisor at Salesforce, touched on many important trends happening in the marketplace, especially around the use of #Data and #AI and how unlocking siloes of trapped data can help drive personalisation at scale. It is important to note that "Trust is a fickle thing" and "Transparency is Everything" regarding AI and data. Another key point was how creating cohesive brand experiences that merge digital initiatives with physical interactions is increasingly crucial for customer engagement. The Curio Collection by Hilton case study showcased a unique approach to content creation, focusing on individual hotel stories rather than a one-size-fits-all campaign. This approach helped tell the unique story of each hotel rather than a uniform approach, which would dilute each hotel's uniqueness and the content creator's individuality. Great work. Congrats to the dentsu team for pulling off such an insightful event! #businesstransformation #digitaltransformation #marketing #datadriven #customerexperience #salesforcepartner #cxm

📰 News: 📰 --- 🛏️ Why Your Business MUST Be Customer-Centric for Long-Term Success 🛏️ Ready to boost your revenue and customer loyalty? It all starts with a customer-centric focus! 📈 To make this focus sustainable, data, artificial intelligence, and a strong business culture are your best friends. Think about it: 🔍 82% of companies that outperform their competitors do so by being data-driven. 💡 Businesses using AI to enhance customer experience see a 37% reduction in customer churn rates. 🤝 Companies with a strong customer-centric culture see a 20% increase in employee satisfaction, leading to better service and happier customers. Is your business leveraging these game-changers? Let’s get real: Housekeeping in major hotel chains has evolved significantly, with housekeepers now influencing key policies. They’re being promoted to roles like Director of Rooms and even General Managers, proving the impact of a customer-focused approach. If hotel housekeepers can shift from backroom heroes to policy influencers, what’s stopping your business from making similar strides? Let’s hear from you! 🗣️ Share your thoughts, experiences, and challenges in developing a customer-centric culture in the comments below. And don’t forget to follow AnniQ for more tips on revolutionizing your business! 🚀 #Ecommerce #Retail #Commerce #Manufacturing #Logistics #Hospitality #Consulting #Strategy #Innovation #Business #ArtificialIntelligence #CEO #Founder #AnniQ https://lnkd.in/e6BEsbPb

Around 70% of #APACconsumers think that by 2035, relationships with #AIcompanions can be as fulfilling and rewarding as human-to-human relationships. Are brands ready for the upcoming AI-filtered and culturally reshaped reality? Dominic Powers, Chief Growth Officer, dentsu APAC, said, “We are only now just entering the next era of transformation across technology, culture, and consumer expectations. An AI-filtered world might seem far into the future, but it is already becoming a reality today." Read more here. https://lnkd.in/dR4VpRPs

Take a sneak preview at some of the NEXT Pharma Summit speakers will share during the event mid-May in Dubrovnik, brought to you by Dario Safaric. “One should never start with the technology – always start with what is the pain point for the customer,” says Jens Christmann, Global Head of Customer Insights and Omnichannel Engagement at Mundipharma. In an exclusive interview with Jens @SciencePOD explores ways of rejuvenating engagement models and customer-centric strategies His talk is entitled “Mundipharma Case Study: Transforming a mid-sized company into an Omnichannel powerhouse.” He is planning to share his experience including tips about the following: 🗯 The key feature of omnichannel engagement: rejuvenating the whole engagement model and making it even more stakeholder-centric. 🗯 We need to learn about and test AI, while also not running after every trend and opportunity. You can’t just sit and wait to see what works because then the train has left the station. So, especially in midsize companies, you really need to be selective. 🗯 More technology may not always be the solution – increasingly it’s the ability of the organisation to leverage existing tools and to execute with excellence. 🗯 We managed to increase key metrics that show the value of our team quite significantly, for example, the customer experience scores we receive from HCPs. 🗯 The collaboration across functions and between global and local is vital, and constantly needs nurturing . . . You need some standardisation while catering to local needs. The key challenge for people in omnichannel roles is to be that orchestrator. See the full interview here: https://lnkd.in/e4MH5Etn #hcpengagement #medicalcommunications #medicalaffairs #pharmamarketing #contentfactory