Arthur Norwood’s Post

Planning for Success: Why You Need a Content Calendar for Your Roofing or Solar Business. Consistency is key when it comes to marketing your roofing or solar business, and a content calendar can help you stay organized and on track. From blog posts and social media updates to email newsletters and video content, a well-planned calendar ensures that you're delivering the right message to the right audience at the right time. Our team offers a content calendar program to help you plan and execute your marketing strategy with ease. Book an appointment with us today and let's start planning for success! #ContentCalendar #MarketingStrategy #PlanForSuccess

"Don't build your brand on rented land." In the early days of my marketing career, I was telling everyone that cared to listen, "don't build your brand on rented land." The reason is simple: ~ The platform (landlord) can shut down and your brand is gone (just ask Vine or MySpace users). ~ You can get censored or blacklisted. ~ Anything can happen! So, I wrote articles on having your website vs building on medium, and starting a newsletter over a social media brand. I preached the gospel in every strategy call I was on. Now, is this advice wrong all of a sudden? Am I saying to build your brand on a rented land? No. Not exactly! I like how Andy Crestodina and Michael (Mike) Stelzner put it in one of Social Media Examiner's episode: It's not either or. It's a syndication strategy. You can build on rented land and your space. The goal is to meet your target audience where they are. So, if your target audience is on LinkedIn, you can't force them to a website. Instead, build a LinkedIn brand or start a LinkedIn newsletter. If your target audience spends more time on TikTok, you can't make them click your website link to read your case study or attend your webinar. Instead, tune your content to your target audience and platform they are on. Create searchable content for search engines. Create newsletter content for your newsletter subscribers. Create social media content for your native social media users.

Plan for Success in 2025: Start Prepping Your Marketing Strategy Now Are you considering starting a new business or brand in 2025? Or maybe you're looking to take your current business to the next level? Now is the time to start planning your digital marketing strategy. Prepping now will help you launch into the new year faster and more efficiently, allowing you to hit the ground running in January. Building your branding, website, and content marketing strategy in advance means you’ll be ready to make a big impact when it counts most. From crafting compelling social media content to establishing a strong online presence, putting the pieces in place now can give you a head start on the competition. Whether you need a full rebrand or are looking to optimize your current marketing efforts, Forty IV can help you strategize for success. Let’s work together to set up your digital marketing, video content, and advertising campaigns to position your business for growth in 2025. 📧 Info@fortyfourinc.com | 🌐 fortyfourinc.com #MarketingStrategy #2025Goals #BrandBuilding #ContentCreation #DigitalMarketing #FortyIV #Barrie #Burlington #Collingwood #Georgetown

💸 Innovating Marketing Strategies to Save Big 💸 My marketing director John McCormick and I have been studying viral content on Instagram and applying those strategies to our marketing efforts for commercial roofing. We’ve found some exciting and effective ways to catch attention and communicate our value. Check out this quick and fun video we made today! It highlights how we help businesses save BIG money when working with Americanstruction 💼💰 Follow our socials to see how we’re disrupting the roofing industry and delivering quality work for our commercial clients. What are your thoughts on using viral content for marketing? Have you tried it? DM us for more info on how we can help with your commercial exterior projects! ✅🎥 #CommercialSavings #MarketingInnovation #ViralContent #ExteriorProjects #Americanstruction #RoofingIndustry #RealEstateHacks #PropertyInvestment #CommercialRealEstate #BuildingSuccess #Teamwork #Disruption

Are you barking like an over-caffeinated chihuahua to get the word out about your content? My biggest challenge in marketing is “the ask.” By personality and background, I used to assume that you do good work, you get recognized, you get rewarded – hopefully with more than a pat on the head. The real world doesn’t quite work like that. You’ve gotta bark some. There’s a volume balance in content marketing in two senses: 1.     How loud are you? 2.     How much do you spit out? You don’t want to be so quiet that no one hears you; too loud and you get tuned out. You don’t actually want to bark like an over-caffeinated chihuahua, but you do need to bark. (With apologies to the chihuahua owners out there, that bark is freaking annoying – I hear it often as the one around the corner barks (safely across the street) at my two boxers.) As for amount of content, again, there’s a balance between too little and too much. There’s a Goldilock’s middle ground, but that takes some time and veering from side to side to reach. Having spent the better part of a month listening to presentations and thinking about drumming up business for myself, the most common challenge is no one wants to bark. Thinking about it now, when I first began reading about marketing 15 or so years ago, I had to read and re-read the CTA suggestions. You have to put a “bark” – a call to action – in everything you do. We wanna bark. We know we need to to bring in money. It’s still hard to overcome that inertia and thinking – to mix analogies – that we don’t want to be the squeaky wheel. We want to be greased, but many of us have been taught to keep our heads down and just put in the work. That doesn’t work. Ask for the meeting. Then, ask for the sale. Share your content more than you think you should. Squeak. Make some noise. Bark like that over-caffeinated chihuahua pumping himself up to charge across the street to take on a whole pack of dogs. No one is going to hear you otherwise. Note: Do not give dogs caffeine!

big box blues got you down? go local. big box companies might offer convenience, but they lack the heart and soul that wins over loyal customers. here's what you've been missing - tap your local roots. → being a family-owned landscaping business gives you a unique understanding of your community's needs and preferences. → being a family-owned landscaping business isn't just a tagline, it's your competitive edge. because… ↱ customers crave connection - people want to support businesses they can trust, with faces they recognize. local ownership builds rapport and fosters a sense of community. ↱ you're the neighborhood expert - your knowledge of local climate, soil conditions, and preferred styles gives you an edge over one-size-fits-all competitors ↱ local story as marketing tool - foster a connection with your community. sponsor local events, offer seasonal tips, and show you care about more than just lawns. local pride breeds brand loyalty, leading to a thriving business that stands out from the crowd. local roots, loyal clients. get a free consultation on crafting local-focused emails that attract loyal clients who value personal touch. p.s. let’s chat and see how I can help your family business bloom. #emailcopywriting

Ready to elevate your #HomeRemodeling business to new heights? 🚀 Dive into our comprehensive Home Remodeling Marketing Guide and unlock the secrets to success in the competitive remodeling industry. From crafting a compelling #marketing plan to leveraging content marketing strategies, our guide covers everything you need to attract, engage, and retain clients. Learn how to stand out from the crowd, generate leads, and build lasting relationships with homeowners. Check out our blog now and take the first step towards transforming your #remodeling business with MarketSharp: https://ow.ly/hOYC50SnmXF

Are you barking like an over-caffeinated chihuahua to get the word out about your content? My biggest challenge in marketing is “the ask.” By personality and background, I used to assume that you do good work, you get recognized, you get rewarded – hopefully with more than a pat on the head. The real world doesn’t quite work like that. You’ve gotta bark some. There’s a volume balance in content marketing in two senses: 1.     How loud are you? 2.     How much do you spit out? You don’t want to be so quiet that no one hears you; too loud and you get tuned out. You don’t actually want to bark like an over-caffeinated chihuahua, but you do need to bark. (With apologies to the chihuahua owners out there, that bark is freaking annoying – I hear it often as the one around the corner barks (safely across the street) at my two boxers.) As for amount of content, again, there’s a balance between too little and too much. There’s a Goldilock’s middle ground, but that takes some time and veering from side to side to reach. Having spent the better part of a month listening to presentations and thinking about drumming up business for myself, the most common challenge is no one wants to bark. Thinking about it now, when I first began reading about marketing 15 or so years ago, I had to read and re-read the CTA suggestions. You have to put a “bark” – a call to action – in everything you do. We wanna bark. We know we need to to bring in money. It’s still hard to overcome that inertia and thinking – to mix analogies – that we don’t want to be the squeaky wheel. We want to be greased, but many of us have been taught to keep our heads down and just put in the work. That doesn’t work. Ask for the meeting. Then, ask for the sale. Share your content more than you think you should. Squeak. Make some noise. Bark like that over-caffeinated chihuahua pumping himself up to charge across the street to take on a whole pack of dogs. No one is going to hear you otherwise. Note: Do not give dogs caffeine!

What are landing pages? 🐟 🐠 Think of a landing page as fishing: you need the right bait (content) to attract your audience, but if you don’t reel them in with a strong call-to-action, you’re just wasting a good catch. My latest article explains the difference between general and campaign landing pages and how to use them effectively to convert leads. Dive in to learn more! ⤵ ⤵

Why does Alex Hormozi spend so much time creating content on the internet? At first glance, it makes ZERO sense. Dude is worth millions of dollars and runs Acquisition.com with Leila Hormozi. I've got the one reason why he does it. Then I've got three ways you can take his marketing secret and use it in your business. _____ Need help marketing your business? Let's work together to build your marketing strategy. 👇 https://lnkd.in/esSe8naP Sign up for the best marketing newsletter of all time. 👇 https://lnkd.in/efK7vidQ Send me your questions on Instagram. 👇 https://lnkd.in/ewzkZhjG