Artisan Council’s Post

Check out the video below to see what Elasity is and learn how it can help your organization understand its processes better and address the risks you face.

Check out the video below to see what Elasity is and learn how it can help your organization understand its processes better and address the risks you face.

Snoop Dogg's recent revelation that he was "giving up smoke" turned out to be a clever teaser for a unique ad campaign featuring a Solo Stove fire pit. In a now viral video ad, Snoop showcases "The Snoop Stove," emphasizing its smokeless feature. Snoop Dogg, synonymous with smoking throughout his career, successfully incorporated this persona into a surprising campaign, engaging fans and sparking conversations. The key takeaway: strategic partnerships with brand-aligned ambassadors can create impactful and memorable marketing moments. #BrandAlignment #MarketingStrategy #SnoopDoggAdCampaign https://lnkd.in/d6pWHtXq

Scrollers don't always turn on the audio to listen to our ads. That means the creative has to say a lot with visuals alone. It's a creative challenge of our era. This ad reminded me how effective we can be. I may not speak the language but I completely understand the message. https://lnkd.in/eehWNBRw #scollerskeepscollin #maketing #visualdesign #adcreative #advertising #video #messaging

We're tackling a doozy this week: the Solo Stove x Snoop Dogg campaign. Huge celeb, massive brand awareness... but wait, where were the sales? Let's dive deep into how to set clear marketing goals (because brand awareness ain't always the answer!) and crush your next campaign. Click the link to watch the new episode on YouTube and learn from Solo Stove's mistakes!

New blog post! What Does Promo Mean in KB Promo? (You know you want to know...) https://lnkd.in/eXgPgSWk #brandpromotion #brandbuilding #brandstrategy #brandgrowth

Stoov® | We warm people, not the planet. coming in hot with this week's ad spotlight 🔥 Stay tuned for my weekly ad spotlights and let me know what you think of the new format

Crayola's new campaign is a must-watch! While the article is focused on the creative execution, the video truly brings the campaign to life – a masterclass in empathy. The clever use of nostalgia demonstrates how brands can take a campaign beyond the product level to a place that fosters emotional connection and impact. 🖍️❤️ #BrandStrategy #Marketing #Campaign #Crayola

🗣️🌟 From one dude to another, the tale of DUDE Wipes is spreading far and wide. It’s amazing how powerful word-of-mouth can be. Just heard from a buddy about this brand, and wow, they’re rocking it 🚀 Their CEO isn’t just about clean wipes; he’s out there helping other dudes grow their businesses with killer advice. 💡📈 It’s not just about the product; it’s the puns, the laughs, and the fun they’re having while building a brand that’s for, well, dudes. 😄🧻 Whether it’s a clever tweet or a hilarious TikTok, Dude Wipes is more than just a wipe; it’s a wave of witty, bathroom-humor joy. 🌊😂 #DudeWipes #WordOfMouthMagic #BusinessGrowth #PunsForDays”

Food for thought, perhaps? Today, my colleague Melson Miranda and I explored the enduring appeal of nostalgia in advertising, using the Downy—Rinse & Refresh | Tell me why—featuring Backstreet Boys advertisement as a case in point. Despite being a year old, this ad continues to demonstrate the timeless effectiveness of nostalgia in advertising. 'Back in the day' or 'looking back at the good old days' still evokes strong sentiments that can bring a brand's story to light in a subtle yet powerful way. Incorporating pop culture references of the past also does the trick. It's a very interesting way to use a simple idea and make something cool and impactful. There are many good examples of using nostalgia in advertising and as a compelling brand strategy. I thought I'd share the Downy commercial here to start a conversation about nostalgia or to enjoy a fun commercial to share inspiration. Anyway, have fun watching :) #commercials #nostalgia #cleveradvertising #creativity #compelling #narratives #impactful #funny https://lnkd.in/d5z_WtRk.