Our latest work with Movado launched with an evergreen campaign titled “Connecting The Dots”. The campaign re-introduces Movado as a universal and cultural timekeeper, capturing a diverse array of hands, from all walks of life, all connected by Movado’s iconic watches. Inspired by Movado’s timeless signature: the single dot at 12 o’clock, symbolizing high noon. The campaign connects the dots between the past and the present, unearths stories of the brand and celebrates its radical simplicity, harmony, and iconic quality. Strategically launched before NY Fashion Week, the campaign exists across OOH, digital, and print. #connectingthedots #campaign Full case study here: https://lnkd.in/ez2um2BE _______ Aruliden Team: Caroline Askew, Spencer Paul Bagley, Samantha Moore, Jaein Lee, Cristhian Sabogal, Jaisy Roman, Adriana Ciravegna, Jake Craney Photographer/Director: Julia Noni DoP: Htat Htut 1st AD: Steven Valle Production: Tann Services Styling: Yohana Lebasi Casting: Ricky Michiels Set Design: Matt Cullen Manicurist: Natalie Pavloski Music: Commercial Music Post: Noah Weisfogel, gloss postproduction
Aruliden’s Post
More Relevant Posts
-
We live in such a Polaroid society, don’t we? Is there any cure? A long time ago, I recall doing serious photoshoots with medium-format positive film and studio flash. For certain effects, I needed a polarising filter. And then, to be sure it was giving the right effect, I’d use a Polaroid. The Polaroid wouldn’t be good enough for the actual photo, but that wasn’t what it was for. It was an immediate check, a chance to see NOW what would otherwise only become apparent too late to do anything about it. These days, with digital, we can have the highest-quality photo instantly anyway. But in the meantime, we seem obsessed everywhere with NOW, never mind the quality or long-term accuracy. The Polaroid is all we’re interested in – just give us the quick take, the fast fashion, whatever will keep us going and we can throw away later. And we’re polarised too.
To view or add a comment, sign in
-
In the dynamic realm of Myfavdesigners, time is crucial. Bid farewell to the challenges of traditional photoshoots and embrace efficiency with our innovative solutions for a seamless product showcase! 📸⚡ #TimeEfficiency #InnovativeShowcase
To view or add a comment, sign in
-
-
Hustle & Heart | Founder at Caratly | Business Coach | Let's love ourselves and our journey a little more | All about Insights, Inspirations and Motivation to achieve everything we have ever dreamt of!
In just 9 months at Caratly, we've organized 3 major shoots. These shoots are not just about capturing images but involve meticulous planning, long hours, and a high level of energy and creativity from everyone involved. Here's my take on our learnings and how we can optimize our process for even better results: 👉Starting with a Strong Campaign Strategy: > Define Clear Objectives: Our past shoots and extensive research helped us identify our goals and plan accordingly. Understanding the types of campaigns we wanted to roll out in the coming months allowed us to align our content strategy. > Effective Communication: We ensured that everyone on the team, from photographers and stylists to models, was on the same page regarding the vision and expectations for the shoot. This preparation was key to a smooth and effective day. 👉 Handpicking the Perfect Team > Assemble the Right Talent: The team is crucial in bringing our vision to life. Guided by our campaign strategy, we selected photographers, videographers, and models who resonate with our style and objectives. 🎥 > Collaboration and Chemistry: Choosing a team that not only has the required skills but also gels well together is essential for a harmonious and productive shoot. 👉 Creating and Sharing a Mood Board > Set the Tone in Advance: A mood board helps in setting the creative direction and aesthetic for the shoot. Sharing it with the team ensures everyone is aligned and prepared, fostering a unified vision and smooth execution. 👉 Patience in the First Hours > Initial Setup Takes Time: The first two hours of a shoot are often the most challenging as we set up the frame, lights, and backgrounds. Patience is key during this phase. Once everything is in place, the rest of the shoot tends to progress more smoothly and quickly. ⏳ 👉 Infusing Fun and Energy > Create a Positive Atmosphere: A lively and relaxed atmosphere is crucial for capturing the best shots. Incorporating fun moments, light conversations, and background music can help ease tension and boost creativity throughout the shoot. 😄 #shoots #branding #entrepreneurship
To view or add a comment, sign in
-
-
Transform Your Team's Look with Our Corporate Photoshoots! Elevate your brand's professionalism and make a lasting impression. Let's create powerful visuals that tell your company's story. 📸 #TeamBranding #CorporateIdentity #BookNow Jebril Reeves
To view or add a comment, sign in
-
-
I started drawing again after 16 years, and here's what happened: In 2003, I started my journey in the creative world, coming up with ideas for ads and TV spots at McCann. I kept going with exciting projects at GGH MullenLowe. But as I took on different jobs in Saigon and Shanghai, I ended up mostly managing creative teams. When I began running my own agency in 2010, I found myself doing mainly the conceptual part, less and less involved in the creative doing. Despite this, I've always loved getting my hands dirty with actual creative work. So, I decided to rediscover the joy of creating instead of just overseeing. And that's where my story starts. In January 2023, I started drawing regularly again. Instead of keeping my artwork hidden away, I decided to pin it all on the wall. Doing so, I discovered three beautiful things I learned for the future: 🔄 Continuity: Seeing my artwork daily has fueled my desire to continue exploring. It's become a matter of when, not if, I'll create next. 🔥 Passion: Rediscovering my love for drawing has reignited a passion within me. I don't just create; I eagerly share my work, showcasing at least 120 pieces to visitors, friends and family. 🌟 Adaptability: If this approach works for illustration, why not apply it to other creative endeavors? From photography to brand design, I'm eager to explore new avenues and excited to share in 12 months again. I invite you to join me on this journey of rediscovery. Let's pin our passions on the wall and watch them flourish! #CreativeJourney #Rediscovery #PassionProject #ArtisticRevival https://lnkd.in/eU_xkUbt
To view or add a comment, sign in
-
Breaking news 🚨 With Computer-Generated Imagery, also known as CGI, you can now create scroll-stopping product visuals without the need of the physical products or photoshoots! Learn more on our website https://lnkd.in/ed7jQfXX #breakingnews
To view or add a comment, sign in
-
-
At this point in our growth as a marketing firm, we feel driven to shift the focus from my individual expertise to our strengths and approach as a team. So, with Hillary Weiss Presswood's creative direction, our recent photo shoot became something bigger. Instead of capturing us at work, we aimed to capture the ✨spirit✨ of that work. This shoot was thematic, it experiments with metaphor, it leaned into our creativity and our backgrounds as dancers. In fact, I insisted we avoid all work-related props. No laptops, no phones... And so, this photo shoot was unlike anything I’ve ever experienced. Rather than holding a team meeting, we were “on set.” All of us stepped into brand new roles. Jessica Pearson shared with me afterwards that it felt strange not setting up the shoot or managing the schedule... Instead, we were there as the subjects, the ones in front of the camera, the ones at the center of the story. We spent a full 8-hour day shuffling from space to space in TODO Studio, setting up shots that speak to the major components of our marketing process. Every photo by Studio 5800 reveals a new aspect of our work: 🍋 our energy as a team 🍋 our arts knowledge & creative backgrounds 🍋 the feeling behind our work 🍋 the frustration and challenges our clients face day-to-day 🍋 the solutions we offer 🍋 the outcomes we achieve... All of the concepts were very clearly connected to our work, not just pretty, staged images (although WOW ARE THEY PRETTY 🤩). I can’t wait for you to see them!! Thank you to EVERYONE who made this possible: Creative Direction: Hillary Weiss Preswood Photography: Studio 5800 Makeup & Hair: Julia Valldi Styling Movement Direction: Xenia Mansour Video: Christopher Duggan for Nel Shelby/Nel Shelby Productions Film editing: Paige Torres Team: me, Paige, Jessica, Xenia & Hannah Lieberman Location: TODO Studio, Yonkers #rebrand #photoshoot #creativedirection #marketing #marketingstrategy
To view or add a comment, sign in
-
📸 Shoot Day: Golden Tips 📸 Hey LinkedIn network! I’d like to share something I’ve learned during shoot days – the small details make a big difference. It's crucial to review every detail with all parties involved – from photographers and models to the script and production team. Pro Tip:Ensure everyone knows their role and what’s expected of them. These thorough reviews guarantee that everything runs smoothly and the results are high-quality. But it doesn’t end here! After the shoot, follow through with editing and coordination to make sure everything aligns with the plan. Focusing on these small details is what makes content exceptional. Stay focused on quality and keep creating! #ShootDay #ContentQuality #DetailsMatter #ProfessionalTips #Creativity
To view or add a comment, sign in
-
-
Business Coaching and Consultancy for the Creative Industries | Creative Mentor Network x Soho House Mentor
Have you filled out The Photoshoots 2024 survey? ↳ Link: https://lnkd.in/exarNReW The survey is open to everyone that works on photoshoots. Whether you are on set or behind the scenes making the shoot come to life, this survey is for you. Insights we are looking to collate: ⁃ How often are shoots happening? ⁃ Where in the world are shoots taking place? ⁃ What kind of shoots are happening? ⁃ How have rates been affected? ⁃ + Lots more… There is still time and it takes 2 minutes to fill out. Everyone that completes the survey and signs up will receive the full report. ~ Please share with your network and let’s gather as much data and insights as possible into what has been happening with photoshoots this year. ~
To view or add a comment, sign in
-
-
The magic behind the lens: Collaborative teamwork fuels exceptional photoshoots. From brainstorming visionary concepts with the client to the seamless execution on set, a strong team dynamic elevates every shot. #TeamCCHQ #photoshootcollaboration #creativeteamwork #marketing #marketingagency #creativeagency
To view or add a comment, sign in
-