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Our latest work with Movado launched with an evergreen campaign titled “Connecting The Dots”. The campaign re-introduces Movado as a universal and cultural timekeeper, capturing a diverse array of hands, from all walks of life, all connected by Movado’s iconic watches. Inspired by Movado’s timeless signature: the single dot at 12 o’clock, symbolizing high noon. The campaign connects the dots between the past and the present, unearths stories of the brand and celebrates its radical simplicity, harmony, and iconic quality. Strategically launched before NY Fashion Week, the campaign exists across OOH, digital, and print. #connectingthedots #campaign  Full case study here: https://lnkd.in/ez2um2BE _______ Aruliden Team: Caroline AskewSpencer Paul BagleySamantha MooreJaein LeeCristhian SabogalJaisy RomanAdriana CiravegnaJake Craney Photographer/Director: Julia Noni DoP: Htat Htut 1st AD: Steven Valle Production: Tann Services Styling: Yohana Lebasi Casting: Ricky Michiels Set Design: Matt Cullen Manicurist: Natalie Pavloski Music: Commercial Music Post: Noah Weisfogel, gloss postproduction

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