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Aruna teamed up with North Coast Seafoods to bring premium blue swimming crab caught by Aruna Fishers to the US. This collaboration aimed to further vertically integrate crabmeat from trap to table by combining seafood expertise, sustainability, and supply chain innovation. The key highlights of the partnership included each party's expertise in the industry. North Coast Seafoods brought their established network of food service, retail partners, and seamless flow of high-quality seafood to end users. Aruna managed to create a fair trading environment for Indonesian fishers, so the fishers' livelihoods would be improved and the traceability of the country's blue swimming crab fishery could be enhanced. Aruna Co-Founder and CEO, Farid Naufal Aslam, stated, “We have hubs in 150 locations all over Indonesia that are covering 55,000 fishers一that’s our scale. The hubs are warehouses, as well as mini-processing facilities. We can say that in terms of the fisher network, we are the leading one in the archipelago.” The company focused on the blue swimming crab fishery that was mainly fished by local fishers. However, social issues persisted due to an unequal supply chain. Processors earned most of the profits, leaving fishers with wages below the national average. Aruna’s understanding of that fact, alongside with its commitment to environmentally sustainable and ethical practices, aligned perfectly with North Coast’s anchored commitments. Both companies shared a passion for environmental stewardship. By collaborating, they aimed to promote and reward responsible fishing practices, reduce waste, and protect marine ecosystems through sustainability initiatives. Fred Hochberger, the Crabmeat Resource Manager of North Coast Seafoods, said, “Our partnership with Aruna is a milestone in sustainable seafood. We'll integrate premium products from Indonesia and create a reliable supply with economic and social impact.” #SeaForAll

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