Arvato Systems’ Post

Attention business owners and founders! Follow our new businesses page. Increase and gain control of your market sentiment. #reviewsmatter #googlereviews #brandsentiment

These five questions will never get old. If an opportunity to chat directly to your customers presents itself, don't waste it. Incorporate these questions and enjoy the wealth of insight you're about to get 🤩 My DMs are always open for questions and research tips! #customerinsight --- 🧠 I’m Katya Ryabova, a product marketer and customer researcher helping subscription-based scale-ups succeed with customer-led strategy. Feeling stuck with product marketing decisions, getting and applying insight? Check out the links in my profile for all the ways to work with me 👈

📢Fellow marketers, see you at Oradea Tech Hub on September 13th to discuss customer journeys and how to keep ourselves customer-centric. 

Customer success stories / case studies and testimonials are probably the most powerful content you could create. Yet most marketing teams invest very little in customer marketing since attributing pipeline and revenue to these efforts could be challenging. And CEO only wants you to focus on initiatives that generate leads and pipeline "yesterday". Don't be fooled by this short term approach. Your future brand and pipeline metrics depend on it like you can hardly imagine today. #b2bmarketing #contentmarketing #customermarketing

The case study conundrum... When you can't get customers without case studies. But you can't get case studies without customers. Try use cases. A use case is simply a story about a mythical customer. It describes what is possible with your product, presented in a real life way that potential customers will understand. It falls in the middle ground between product information and a case study. It's not about lying, and it's definitely not about pretending your product can do things it can't. It's simply painting a scenario in which your product can be used. And the more specific you can be, the more it will resonate with a potential customer. Think industry specifics like size and vertical market and geography. Think problems solved and before and after scenarios. Using words like "when" and "how" helps these use cases come to life. Example: "When faced with the seemingly impossible challenge of [insert example here], our company could help. How? By using our [insert product here] to [insert detail here]. Instead of [before], we have [after]. This is just one way we help the [insert industry here] industry overcome their problems of [insert examples here]." Not product information just presented in a factual way, because it's about real life uses. Not a case study, because it's not naming a customer. But a use case, nestled nicely in between these two things, and helping customers understand how your product could be applied in their world. When you're stuck spinning in circles in the case study conundrum, try thinking about how you can talk creatively about what you do, for whom, and why, and how, and see what use cases pop out. And if you need help, let me know. It's all part of the service. #marketingvelocity #marketingunmuddled #techscaling #strategictactics #360degreemarketing _____________________________________ Advisor and consultant to tech CEOs and the wider tech ecosystem: Bringing the essential marketing mindset and helping B2B tech businesses succeed with my 360° Marketing approach.

Ever wonder how to make customers stick like glue? 🤔 It starts with knowing the marketing funnel inside-out! 🔄 Provide real value, and they'll come running. 🏃💨 Wanna dive deeper into customer-centric strategies? 🎯 Contact us and let's chat! 📞 #CustomerCentric #MarketingFunnel #GrowthHacking

🌟New Episode Alert on Marketing Hops! 🌟 Blending Marketing and Customer Success: Insights from Elizabeth Irvine 🍺 In the newest installment of Marketing Hops, I sit down with Elizabeth Irvine, the VP of Marketing and Customer Success at MarketMuse. We dive deep into the synergies between marketing and customer success as Elizabeth shares her transformative journey from crafting email copy to leading marketing and the twists and turns along the way (including stops at TechTarget, Gartner and meeting her husband!). 🔑 Key Highlights: - Elizabeth's unique path through the marketing world and her strategic international experiences. - The impact of customer success insights on marketing tactics. - Leveraging personalization to boost customer engagement and conversions. - The importance of adapting marketing strategies across different cultural landscapes. Don't miss this episode packed with expertise that marries the art of marketing with the science of customer success, blending a strategy that's as seamless as it is successful. What are we sipping on: Pinotage for Elizabeth & Pelican Brewing Company Hand Out for myself Elizabeth's must-have technologies? Mutiny, Gong, Qualified, and Figma Take a listen, and be sure to hit subscribe on YouTube! #Marketing #CustomerSuccess #B2BMarketing #MarketingHops #MarketingStrategy #TechStack #SaaS #Leadership #GrowthMindset

Transforming Clicks into Customers, One Strategy at a Time. 💼🔍 #DigitalMarketingPro Where Creativity Meets Strategy: Crafting Digital Excellence. 🎨📈 #DigitalMarketingGenius

Ever wondered about the dynamic duo that can revolutionize your business game? Enter the world of dual funnels and automation—the powerhouse combo that turns your business strategy into a symphony of efficiency and success. Unravel the magic where streamlined processes meet strategic insights, creating a narrative where your business thrives, grows, and evolves. Who's ready to amplify their business strategy with this game-changing alliance? 🚀✨ 🔗 Dual Funnels + Automation: A Symphony of Business Success In the orchestra of business strategy, dual funnels and automation play the lead roles, harmonizing to create a symphony of efficiency and growth. 🔄 Dynamic Dual Funnels: Imagine a sales funnel working hand in hand with a marketing funnel. It's not just about reaching your audience; it's about guiding them seamlessly from awareness to conversion. Dual funnels ensure a holistic approach to customer engagement. 🤖 Automation Alchemy: Picture automation as the conductor, orchestrating repetitive tasks effortlessly. From email campaigns to customer follow-ups, automation streamlines processes, saving time and ensuring no opportunity slips through the cracks. 📈 Data-Driven Insights: The magic happens when dual funnels and automation intersect. Data-driven insights fuel strategic decisions, helping you understand your audience better, refine your approach, and continuously elevate your business game. Curious to explore the transformative magic for just $97/ month? Dive into the details on our website. Link in bio! 💼🌟 #DualFunnels #AutomationMagic #BusinessEfficiency #StrategicInsights #SymphonyOfSuccess #BusinessRevolution #StreamlinedProcesses #ThriveAndGrow #GameChangingAlliance #ExploreBusinessStrategies #EfficiencyMatters #DataDrivenDecisions #BusinessEvolution #HashtagMagic #AutomateYourSuccess #MarketingSymphony #UnlockBusinessPotential #StrategicAutomation #BusinessGrowthHacks #OptimizeYourFunnel #ElevateYourStrategy #DigitalTransformation #BusinessSuccessTips #automationgoat #marvincoffman #personalbrandblueprint #bigmarvsblueprint

What keeps you in people’s heads? Systems that allow you to stay front of mind… even when you’re NOT online. How much time are you spending IN your business, because if you take yourself out there’s no way to make sales? No way to connect with your audience? No way to keep the momentum going? If you’re relying solely on new products and constant launches of said products, you’re missing out on a way to serve your audience better and to create more freedom for yourself. This is where I come in… to help you build the systems that take customers on a journey with you. Through evergreen products (courses), funnels, email sequences and chatbot automations… I can support you to build the journey that takes people to invest in your high ticket experience, with less touch points from you. If you’re just starting out and don’t have your offers and content ready to go, sorry but I’m not for you. I’m here to work with those who already have the pieces but just need someone to come in and clean it all up so everything ties together into a well functioning system that works continuously, even when you’re not… If that sounds like you, get in touch and let’s systemise your business so you can have more freedom. Comment SERVICES to find out more! 💻✨🖤 . . . . . #businesssystems #businessstrategist #onlinebusinesssuccess #onlinebusinesssupport #businesstech #businesstechnology #doneforyou