Arvind Prakash’s Post

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| United Breweries (Heineken) | IIM Trichy | Ex Amazon | |Problem solver|Strategic thinker|Passionate team builder|A doer with a constant hunger for growth|

Many brands overlook the importance of customer support and after-sales service. Complex organizational structures often slow down decision-making processes and, over time, can harm a brand's equity. To address this, organizations should consider appointing a Chief Customer Support Officer (CSO) dedicated to handling complaints, resolving raised tickets, and ensuring a consistently strong market reputation. Too often, companies assume their job is done once the product is sold. However, this mindset contributes to low customer retention rates, even among larger brands. To truly excel, brands need a dedicated division for customer support, led by someone who receives regular updates and takes actionable steps. Building a reputable brand can take years, but one negative experience—amplified by a single viral post—can cause significant damage. Prioritizing customer support is key to maintaining trust and staying ahead of the competition. #Brands #Customersupport #Organisations #Brandsalience #Marketing #Sales

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