Aarvind Bhawnani’s Post

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Chief of Staff | Reducing Writer's block with AI | IIM Kozhikode | Prev Founder @ Explora

Marketers who don't spend on Branding, rather just focus on quick leads for sales, how are you getting into minds of larger group and increasing the chances of future purchases? I was chit chatting with a Marketing Manager of reputated Ed-Tech Company, and he feels Brand Advertising is useless as the real impact can not be measured. Brand marketing expense should ideally be evaluated in terms of this impact. If conversions in the "Website Visit ->add to cart ->purchase" journey have improved after incurring branding expenses, it's a sign that it's working. Results might take time, but it would give far better results in long term. #branding #marketing #agencygrowth

Adhip Ray

Startups Need Rapid Growth, Not Just Digital Impressions. We Help Create Omni-Channel Digital Strategies for Real Business Growth.

7mo

It's an interesting debate! While focusing solely on immediate sales might seem enticing, building a strong brand presence is crucial for long-term success. Branding helps create a lasting impression and fosters trust and loyalty among customers. Even if the impact of brand advertising isn't immediately quantifiable, its influence on shaping perceptions and increasing future purchase intent shouldn't be overlooked. Investing in branding lays the foundation for sustained growth and customer engagement.

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Shanta Rathi

Altera Institute of Management PGP'24 | Aspiring Associate Consultant | Marketing Analysis | Growth Strategies | Critical Thinking

5mo

Brand advertising may not have an immediate impact on sales, but it can increase brand recognition and loyalty, leading to future purchases.

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Shobhit Tripathi

Scaling Edtech Startups l K12 & Higher Edl SAAS l B2B l B2C l Publishing l Upskilling lMarket Expansion l Growth

7mo

Agreed

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