Marketers who don't spend on Branding, rather just focus on quick leads for sales, how are you getting into minds of larger group and increasing the chances of future purchases? I was chit chatting with a Marketing Manager of reputated Ed-Tech Company, and he feels Brand Advertising is useless as the real impact can not be measured. Brand marketing expense should ideally be evaluated in terms of this impact. If conversions in the "Website Visit ->add to cart ->purchase" journey have improved after incurring branding expenses, it's a sign that it's working. Results might take time, but it would give far better results in long term. #branding #marketing #agencygrowth
Brand advertising may not have an immediate impact on sales, but it can increase brand recognition and loyalty, leading to future purchases.
Agreed
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7moIt's an interesting debate! While focusing solely on immediate sales might seem enticing, building a strong brand presence is crucial for long-term success. Branding helps create a lasting impression and fosters trust and loyalty among customers. Even if the impact of brand advertising isn't immediately quantifiable, its influence on shaping perceptions and increasing future purchase intent shouldn't be overlooked. Investing in branding lays the foundation for sustained growth and customer engagement.