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"While they’ve traditionally operated within digital retail environments, retail media networks are now diversifying to include offline channels like OOH to catch consumer attention in-store. This simultaneous exposure in both online and offline environments amplifies brand visibility, reinforces messaging, and fosters a more holistic brand experience." - Talia Arnold speaking with Broadsign Learn more about building in-person activations into your retail strategy: https://lnkd.in/eEgX7D6w #retailinnovation #retailmedia #retailmarketing #omnichannelmarketing #ooh

🚨 New eCommerce webinar this May 🚨 Join Cleveland Research Company and Harvest Group for our session: Unlock the Power of Retail Media - Evaluating Networks for Your Brand. Retail Media Networks (RMNs) continue to evolve – rolling out more advanced capabilities, targeting, and reporting in order to capture a greater share of branded manufacturers’ advertising dollars. For a brand, the decision of where to invest dollars continues to be increasingly complex and requires consistent education and understanding of what each RMN has to offer. CRC's Nicholas Fischietto will sit down with Harvest Group’s Mark Stamps to deep dive into omnichannel RMNs, discussing how to assess top platforms like #WalmartConnect, #TargetRoundel, and #KrogerPrecisionMarketing. Specifically, Mark will dig into each platform and provide insights on how to get the best ROI in 2024 – beyond just media execution. Looking for more insights? Register for free below ⬇

We've known for years that the media mix used in an advertising campaign has a bearing on each channel’s effectiveness. However, the thing we're always asked is - how can marketers best plan, execute, and measure the most efficient omni-channel campaign? The short answer to that question is to use a single platform like Taptap Digital that enables you to overlay online and offline data sets, and all media, through a single interface. Example: Take this screengrab. It's showing real-world data on where a target audience lives. Some areas have a high density of the brand's target audience living there, some medium, and some low density. So in a low density postcode area it might not make sense to add CTV to the plan, but it would in a high density area. Taking an area-based approach enables you to change your media mix based on the density of the target audience, which makes the campaign more efficient and effective.  - My DM's are always open for questions! #omnichannel #advertising #areabasedmarketing Álvaro Mayol Garrido Nigel Clarkson Nigel Kwan Max Wayling Pablo Alvarez Goya

The advertising world is constantly evolving, developing new technologies and strategies to help brands connect with consumers. The rise of #RetailMediaNetworks (RMNs) is just one example of an advertising approach that's grown in popularity over the last few years. 🚀 When executed effectively, RMNs can help retailers and advertisers reach target audiences, increase visibility, and drive sales through #omnichannel marketing solutions, helping brands reach and engage shoppers across the entire journey. 🛍️ 🛒 We were fortunate to sit down with Talia Arnold, Managing Director at Exverus Media, to discuss why more retailers should take a full-funnel approach to their RMN strategy. Read the Q&A here👇

[Attention healthcare marketers!] Are you missing out on Decision Engines? This webinar will examine the potential benefits Decision Engines offer including improved targeting, assisting with top market selection, KOL identification, enhanced engagement and more efficient resource allocation. We will also review key considerations for an effective Decision Engine and a demonstration of the process at work. Register now! https://brnw.ch/21wMzc2 #DecisionEngines #Omnichannel #Marketing #Webinar #Sponsored Relevate Health

Frequence + Madhive !!! 🚀 "Frequence has omnichannel planning tools that Madhive lacks. Think of this acquisition as tying together Frequence’s front-end capabilities with Madhive’s back-end programmatic workflows. This combination should help improve targeting and, in turn, campaign results!" https://lnkd.in/gxbF-XfT

Is Direct Mail the Dark Horse of Your Omnichannel Strategy? In a world digitally inundated with emails, pop-ups, and social media ads, there's an unlikely hero making waves in omnichannel marketing strategies – Direct Mail. 📬 While it may seem counterintuitive in the digital age, direct mail has proven to be a formidable force in creating a multi-faceted, engaging consumer experience. Why is direct mail experiencing a resurgence, you ask? The answer lies in its tactile nature and personal touch, which cut through the digital noise to make a memorable impression on consumers. Coupled with precise targeting and personalization techniques available today, direct mail can elevate your omnichannel strategy to new heights. Integrating direct mail into your omnichannel approach isn't just about blending old and new; it's about creating a holistic brand experience that resonates across all channels. Are you ready to harness the power of direct mail and give your marketing strategy a competitive edge? Let's rethink our approach and embrace the full spectrum of consumer engagement! Northern Lights Technology Development #OmnichannelMarketing #DirectMailRevolution #MarketingStrategy

[Attention healthcare marketers!] Are you missing out on Decision Engines? This webinar will examine the potential benefits Decision Engines offer including improved targeting, assisting with top market selection, KOL identification, enhanced engagement and more efficient resource allocation. We will also review key considerations for an effective Decision Engine and a demonstration of the process at work. Register now! https://brnw.ch/21wMB40 #DecisionEngines #Omnichannel #Marketing #Webinar #Sponsored Relevate Health

Digital Signage 👉 👈 Social Media Integration The power of social networks in today’s digital landscape needs an easier way than ever to integrate your social media content and channels into your digital signage displays. Here’s how it works: 🔄 Flexible Formatting Reformat descriptions, images, and videos from your social media channels to perfectly fit the layout of your monitors. Whether it's Facebook, Instagram, Twitter, or LinkedIn, our platform ensures your content looks stunning and professional on any screen. 🌍 Omnichannel Communication Seamlessly blend your social media updates with other important messages, creating a unified and consistent communication strategy across all channels. This integration ensures your audience receives the most relevant and engaging content, no matter where they are. You can manage and display your social media content, ensuring it reaches your audience most effectively. Ready to see the difference? https://lnkd.in/dSN22XWY #DigitalSignage #SocialMedia #Omnichannel #Marketing

Why should retailers embrace programmatic digital-out-of-home (pDOOH)? Last year, UK fashion retailer New Look launched a programmatic DOOH campaign to promote their new Autumn/Winter collection across shopping malls and high streets. The results were a 73% increase in foot traffic to New Look stores, a 4x lift in ad awareness, and strong sales for the new seasonal collection. 🛍 This is just one example. With capabilities like real-time optimization and dynamic creative, retail marketers can now drive in-store traffic and boost online sales more effectively. Read this article by our ad tech partner Hivestack by Perion to find out how programmatic DOOH can enable brands to stand out and achieve impactful results in today’s fast-paced market. 🌟 #RetailMarketing #ProgrammaticDOOH #DigitalAdvertising #Omnichannel #AdTech