🤔 Last week’s dojo.live conversation with Tim Flors, Chief Customer Officer at Groups360, taught me something new! (As does every show, which is just one of the reasons I love my job!) Tim kept mentioning "SMERFs" throughout the show, and I’m sitting there like...wait, Smurfs? The little blue cartoon guys? I know that's not right... so I smiled and nodded. 😂
Turns out, SMERF is a term in hospitality that stands for Social, Military, Educational, Religious, and Fraternal groups. These segments are key drivers in group travel, often booking venues for everything from weddings to reunions. They're unique because they tend to be price-sensitive but super loyal when they find the right fit!
Tim highlighted how SMERF groups were actually some of the early adopters of Groups360’s booking technology. According to Tim, "We have certain segments who are quicker to adopt, and SMERF was one of the first early adopters on our platform." So, even these traditionally low-tech groups are jumping on board with tech innovation to simplify bookings and streamline events!
Want to learn more about how tech is revolutionizing group travel? 📈 Watch the full conversation here: https://lnkd.in/eM_Yj2tv
#GroupTravel #EventPlanning #TravelTech #SMERF #TechInnovation
SDR at TransUnion.
2moLove this.