The Advertising Standards Council of India’s Post

How do people with visual impairments shop online, and what features do they need to have a good experience? People with visual impairments can shop online using a variety of assistive technologies, such as screen readers, screen magnifiers, and braille displays. To have a good online shopping experience, visually impaired users need websites to have the following features: 1. Clear and concise descriptions: Online stores should provide clear and concise descriptions of their products, including size, color, and other important details. 2. Accessible product images: Product images should be high quality and accompanied by alternative text descriptions or captions, so that visually impaired users can understand the product and its features. 3. Easy navigation: Online stores should have a clear and easy-to-use navigation system that allows visually impaired users to browse and search for products easily. 4. Keyboard accessibility: Online stores should be fully keyboard accessible, allowing visually impaired users to navigate the website using only their keyboard and assistive technology. 5. Accurate product availability and shipping information: Online stores should provide accurate and up-to-date information about product availability and shipping options, to help visually impaired users make informed purchasing decisions. 6. Accessible shopping cart and checkout process: The shopping cart and checkout process should be fully accessible, with clear instructions and easily understandable forms that can be navigated with assistive technology. 7. Customer support: Online stores should provide accessible customer support options, such as live chat or phone support, that can be accessed using assistive technology. By implementing these features, online stores can make shopping a more accessible and enjoyable experience for visually impaired users.

--- Did you know that 81% of consumers say trust is a deciding factor in their buying decisions? 🧐🔍 The digital age has made building consumer trust online more crucial than ever! In a world where customers can't physically touch or see products before purchase, trust becomes the foundation of every click and conversion. But how do we establish that trust virtually? 🌐✨ 📈 The latest approach involves a mix of authenticity, transparency, and personalized experiences. Companies are now: 1. Showcasing real customer reviews and testimonials to build social proof. ⭐🗣️ 2. Embedding security badges and using SSL certificates to ensure data protection. 🔐💻 3. Offering detailed product information and accurate visuals to eliminate surprises. 📸📝 4. Providing easy access to customer support and maintaining an active online presence to foster community. 💬🤝 5. Embracing user-generated content, letting customers tell their stories. 📽️📣 But wait, there's more! Tailoring the user experience with AI and machine learning also plays a pivotal role in establishing trust. By understanding customer behaviors and preferences, businesses can make more relevant recommendations, improving customer satisfaction and trust over time. 🧠🛍️ Remember, online trust starts the moment someone lands on your website or social profile. Keep it authentic, user-friendly, and always prioritize privacy and security. 🙌 Now, let's hear from you! How do you build or measure trust with online brands? Share your thoughts or tag a brand that's earned your trust. 📲💬 #ConsumerTrust #OnlineShopping #DigitalMarketing #BrandLoyalty #EcommerceTips #SecureShopping #CustomerExperience --- #BuildingConsumerTrustOnline #TrustAndTransparency #UX #AI #SecureEcommerce #CustomerSatisfaction #BrandAuthenticity #DataProtection

62% of websites leave industry-specific filters unexplained. Just read it in one of the Baymard Institute's studies. If shopping with you requires a glossary, it's time to rethink your approach. The only guidance many e-shoppers offer to their customers sucks. It's time to change the customer experience:  👉Speak the Customers' Language: Tech jargon is out. It's about translating the complex into relatable human experiences.  👉The Why Behind Every Choice: Make the impact of decisions clear. Benefits, not features, guide choices.  👉Real Needs Over Parameters: Dive deep into what your customers truly need, not just the specifications they might come across. Let's talk about how we can make shopping online easier and a truly satisfying experience for your customers, where they will feel in charge of their own informed decisions. https://lnkd.in/dPG8Q62u #Outfindo #ProductFilters #ProductGuide #EcommerceInnovation #Ecommerce #GuidedSelling

The Psychology Behind Limited Supply Ever noticed how e-commerce platforms like Amazon or Daraz use "Limited Time Offers" or "Fast Deals"? That’s the #Scarcity Principle at play! The idea is simple: People value things more when they feel they’re in short supply. This drives quick decisions, often turning browsing into buying. How Scarcity Works in UX Design ➡ E-commerce platforms and marketers frequently leverage the scarcity principle to drive conversions. By highlighting limited availability, time constraints, or exclusive offers, they create a sense of urgency that compels users to take action. The Cognitive Biases Behind Scarcity Loss aversion ➡ People are more motivated to avoid losses than to gain. The fear of missing out on a limited-time deal can be a powerful motivator. Anticipated regret ➡ The prospect of regretting a missed opportunity can drive impulsive decisions. Social proof ➡ When unsure, people often look to others for guidance. If many others are buying a scarce item, it can signal its value. Ethical Considerations in Scarcity While the scarcity principle can be effective, it's crucial to use it ethically. Overusing scarcity tactics can erode trust and lead to a negative user experience. Here are some guidelines: Transparency ➡ Clearly explain the reasons for scarcity. For example, if a product is limited due to high demand or seasonal availability, be upfront about it. Avoid Manipulation ➡ Don't create a false sense of scarcity. If a product is readily available, don't artificially limit its perceived supply. Respect User Autonomy ➡ Allow users to make informed decisions without excessive pressure. Avoid using aggressive tactics or misleading information. The scarcity principle is a powerful tool in UX design. When used ethically, it can drive conversions and enhance user engagement. #UXDesign #Psychology #Scarcity #EthicalDesign #UXStrategy

This is a great article from Aditya Ganjam on why Experience Matters! At Conviva, we have cracked a code on client-side telemetry and unlocked a goldmine for our customers! Our continuous, real-time, full-census, AI-anomaly-detected cohort watchdog exposes exactly what is hitting your consumers and how many are impacted, rapidly taking you to the experience-impacting issue. Across the whole user journey! Experience-led companies are winning.

Understanding Positive and Negative User Flows in User Journeys 🚀   User flows are essential in creating a seamless user experience. Let's explore the difference between positive and negative user flows and their impact on the overall user experience. Positive User Flows:  In a positive user flow, users navigate through the product effortlessly, even when encountering minor obstacles. This means that users can figure things out independently through a bit of discovery. Such flows require minimal effort from users to proceed or take actions, leading to increased user satisfaction and successful goal completion. Example - Imagine a conversational bot that retains context like an LLM. Suppose you ask it several questions and it answers correctly but loses context after 5 or 7 interactions. Despite this, the user can still understand and navigate the interaction, even if it requires some discovery. This scenario still represents a positive user flow because the bot functions as programmed. Negative User Flows: Negative user flows on the other hand, impede a user’s progress - often leading to frustration or abandonment of the task. These flows are problematic and cannot be easily discovered by the user -  causing confusion and a poor user experience. Hence they result in higher drop-off rates and decreased user satisfaction. Example- Consider a banking app scenario where a user initiates a money transfer, but the app suddenly logs them out without any explanation. When the user logs in again, there’s no clear indication of whether the transfer was successful, which leads to confusion. This results in a negative user flow, as the unexplained logout creates frustration - diminishing the user’s overall experience. Understanding these distinctions is crucial for designing user-centric experiences. Positive flows enhance retention by enabling smooth interactions, while negative flows hinder progress - compromising the user experience. Thank you Shravan Tickoo for explaining these concepts so clearly. #productmanagement #userflows 

In today's competitive market landscape, delivering exceptional digital experiences is crucial. Real user monitoring can prevent the frustration of slow apps by continuously optimising user interactions, with technology leaders able to unlock superior digital customer experiences with observability.

Check out how powerful unitQ AI is at gleaning insights from user feedback. Our proprietary AI analyzed 40 million pieces of publicly available Google Play Store and Apple App Store user reviews for 7,850 top Android and iOS apps for the first six months of 2024. Top user complaints across all verticals are slow performance, too many advertisements and failure to launch with a combined total of nearly 1.1 million pieces of user feedback for these issues. Our AI discovered there were nearly 1 million feature requests, too. Read the full report here for even deeper insights! https://lnkd.in/geqU-BXm #ai #userfeedback #customerfeedback #cx #ux #support #engineering #product

Five-star experiences matter to customers and help your brand stand out. In my experience mobile plays a huge role in customer satisfaction and standing out. If your mobile app isn’t delivering a five-star experience it’s absolutely time for an upgrade. https://buff.ly/3xVoZic #Mobile #MobileApp

How to Test Search Filters and Sorting Features 📌 Search filters and sorting options play an important role in helping users quickly find relevant content or products within an app or website. When users rely on these tools to refine their searches, the filters and sorting functions must be intuitive, reliable, and efficient. 🔎 Today, let’s explore key strategies for testing search filters and sorting features to ensure they work smoothly and accurately across different scenarios. https://lnkd.in/dVkhKXFz #softwaretesting #qa #testcaselab #search #filters #sorting #testing #webbesting #uxtesting #testingtips #testmanagement #qualityassurance #testingtools #ux