Ashish Prasad’s Post

Three reasons why investing more in UX research is warranted for EdTech:

If you're building an EdTech product, UX research is NOT optional 🚫 For most products, great UX is important for conversion and engagement. But for EdTech, poor UX is an absolute dealbreaker that will completely undermine your product's ability to facilitate learning. Here are 3 reasons why UX research deserves extra investment for EdTech: 🧠 Learning is cognitively demanding - EdTech UX must reduce mental friction to keep students focused. Research reveals stumbling blocks. 📡 One size doesn't fit all - Students have diverse learning needs, motivation, environments, and more. Research makes sure you take these factors into account when developing your product. 👩🏫 Teaching is complex - Educators utilize various instructional methods depending on the subject and student needs. Research captures this complexity. For other products, you can sometimes get away with optimizing UX after launch. But EdTech demands a learner-centered design from the start, which intensive upfront UX research provides. How do you make sure you collect data for your learning products? #UXResearch #learning #EdTech

Usability Testing for EdTech Products Is Unique Usability testing, properly done, is a bit more complex with EdTech products compared to regular products. Why? 1. What your users need and what your users say they want can, at times, be contradictory in learning contexts. 2. You have to separate poor UX from poor learning principles. You can have great UX but poor learning principles applied, great learning principles applied but poor UX (equally bad), or both poor UX and poor learning. 3. There are multiple user bases at times that meet at multiple touchpoints in their journey. Parents and students, teachers and students, parents and teachers, parents, teachers, and students, etc. ... among other reasons. Complex, unique problems require complex, unique usability testing protocols. Here are some techniques I commonly employ: 1. Classroom observation testing: Watch students and teachers use your product in their actual learning environments to spot issues. 2. Think-aloud protocols: Have users narrate their thoughts while using your tool to uncover both usability and learning friction points. 3. A/B testing for learning interactions: Create variations of key learning interactions and measure which yields better learning uptake. These specialized usability tests account for the unique challenges of building engaging, effective EdTech products that truly enhance learning. Whatever you do though, don't forget to do usability testing. I've seen firsthand how this level of usability focus can transform an EdTech tool from an underperforming dud into a platform beloved by students and educators. I've seen firsthand how not accounting for both learning and UX tanks conversions. What do you think? #EdTech #usability #UX

Here is why UX is so important in Edtech Industry. (Really, Important for Edtech startup founders) The EdTech industry is revolutionizing education. Making education more accessible and fun. But what makes the best EdTech products stand out? Great UX design. Here’s why UX design is important in EdTech: 1. Meets Modern Expectations Today’s students are used to well-designed apps. Having a good UX design is crucial to meet their expectations. 2. Improves Learning Experience When students can easily use a platform, they stay engaged and learn better. 3. Keeps Users Coming Back Positive experiences make students want to keep learning. 4. Makes Interaction Easy Clear navigation and simple interfaces let students focus on learning instead of figuring out how to use the platform. 5. Encourages Collaboration Good design helps students and teachers work together easily, building a learning community. So what do you think? Share your thoughts below!👇

I got to write a short piece about systems thinking, pace layers, and designing for purpose in EdTech, for the wonderful UX of EdTech publication. https://lnkd.in/gfGxJ57c #edtech #ux #systemsthinking #pacelayers

What's the best investment you can make in edTech product development to save on design and engineering costs? 💰 For the Backpack team, that's always an easy answer—user research and other UX discovery sessions! A discovery phase typically costs 10% or less of your total spend for design and engineering—but it saves you plenty of missteps and extra work along the way. You might have incredible learning content, beautiful design work, and breathtaking technology, but if you’re guessing about what your users actually need—your edTech product is at risk. Discovery sessions will help you: -mitigate these risks with real user data and insights 👩🏫 -create a learning tool that performs better in the marketplace 💳 -and streamline your entire design and development process 🤝 Learn more about the ROI of discovery in edTech product development at the link below! #edtech #uxdesign #userresearch

I like the thoughtfulness about UX in #EdTech in the article linked in the comment, especially suggestions for integrating #SEL in EdTech tools. #EdTechRemix

Such a beautiful article by my colleague Joshua Singer about systems thinking and design in edtech!

Unlocking the potential of #EdTech requires seeing beyond individual tools to understand the larger systems at play. This is an insightful article for a deep dive into navigating the complexities of educational technology. #Education #TechInnovation

⭐️ What does great UX design for education look like? We are thrilled to feature this deep dive and must-follow writer on the following topics: ➤ Essential edTech user flows ➤ How to optimize UX and UI for learning ➤ Applying learning science principles to edTech products ➤ Including SEL features in learning tools ➤ 5 examples of great UX design in educational products Sean Oakes writes with over 20 years of experience, having founded Backpack Interactive in 2000. Read his article via the UX of EdTech Article Publication linked below. 💡 What are some examples of great UX design in educational products? #edtech #ux #education