Ashland’s Post

AkijBashir Glass started its journey in the market by setting up a state-of-the-art manufacturing plant in Madhavpur, Habiganj. Read more here: https://t.ly/0VDHx @AkijBashir Group #AkijBashirGroup #AkijBashirGlass #NewInMarket #BrandInsights #BrandNews #Branding #MarketingInsights #MarketingNews #Marketing #News #brandpractitioners

This man built a ₹12,000 crore empire with a ₹3.50 product – only to create one of the biggest fall stories in India.. Meet Karsanbhai Patel, a lab technician from Ahmedabad. He launched Nirma in 1969 priced at ₹3.50/kg vs HUL’s Surf which was priced at ₹13. It changed how millions of Indians did their laundry. Plus, I’m sure all of us can still hear “Washing powder Nirma…” jingle in our heads 🧺 At its peak, Nirma controlled ~60% market share, selling over 1.72 lakh tonnes of detergent. But every empire has its fall. Nirma fell too, and it fell hard :) → Lack of Innovation: Others continuously refreshed their campaigns and product lines, while Nirma’s marketing spend lagged at just 3-4% → Consumer Perception: Brands like HUL and P&G premiumized their products, while Nirma struggled with the “cheap” tag, failing to break free from its low-cost image. New products like ‘Nirma blue’ and ‘Nirma cake’ couldn’t carve out a strong identity. Safe to say, its MOAT became one of the biggest reasons behind its fall. Today, ‘Sab Ki Pasand Nirma’ clings to just 10.4% of the detergent market—a shadow of its former glory. The lesson? Even iconic brands can fall—not because of competition, but due to failing to evolve. Thoughts? 🧺 #india #business #fmcg

Importance of continous development.

Interesting presentation at #paintindia2024! Listen to Sham Patil's presentation on #Microbialcontrol

This man built a ₹12,000 crore empire with a ₹3.50 product – only to create one of the biggest fall stories in India.. Meet Karsanbhai Patel, a lab technician from Ahmedabad. He launched Nirma in 1969 priced at ₹3.50/kg vs HUL’s Surf which was priced at ₹13. It changed how millions of Indians did their laundry. Plus, I’m sure all of us can still hear “Washing powder Nirma…” jingle in our heads 🧺 At its peak, Nirma controlled ~60% market share, selling over 1.72 lakh tonnes of detergent. But every empire has its fall. Nirma fell too, and it fell hard :) → Lack of Innovation: Others continuously refreshed their campaigns and product lines, while Nirma’s marketing spend lagged at just 3-4% → Consumer Perception: Brands like HUL and P&G premiumized their products, while Nirma struggled with the “cheap” tag, failing to break free from its low-cost image. New products like ‘Nirma blue’ and ‘Nirma cake’ couldn’t carve out a strong identity. Safe to say, its MOAT became one of the biggest reasons behind its fall. Today, ‘Sab Ki Pasand Nirma’ clings to just 10.4% of the detergent market—a shadow of its former glory. The lesson? Even iconic brands can fall—not because of competition, but due to failing to evolve.

From ₹3.50 to ₹12,000 Crore – The Rise and Fall of an Iconic Brand Meet Karsanbhai Patel, a humble lab technician from Ahmedabad, who built an empire out of a ₹3.50 product. In 1969, Patel launched Nirma, priced at just ₹3.50/kg, challenging HUL’s Surf, which was sold at ₹13. This single move transformed how millions of Indians did their laundry. And who can forget the jingle? “Washing powder Nirma…” 🎶 At its peak, Nirma commanded nearly 60% of the market, selling over 1.72 lakh tonnes of detergent annually. But no empire is immune to decline. Here’s what led to Nirma’s fall: • Lack of Innovation: While competitors refreshed their campaigns, Nirma’s marketing spend lagged at just 3-4%. • Stagnant Consumer Perception: As brands like HUL and P&G premiumized, Nirma couldn’t shake off its “cheap” image. Products like ‘Nirma Blue’ and ‘Nirma Cake’ struggled to stand out. Nirma’s biggest strength—affordability—became its Achilles’ heel. Today, it holds only 10.4% market share, a far cry from its former glory. The lesson? Even the most iconic brands must evolve or risk becoming a shadow of their past. Thoughts? 🧺

hpci - 2024 (Homecare and personal care ingredients expo) at mumbai "Immersing myself in the fascinating world of the Ingredients Expo, where every booth unfolds a captivating story of innovation, from groundbreaking formulations to sustainable solutions, providing a comprehensive glimpse into the diverse and ever-evolving landscape of ingredients that shape the future of industries and enhance our daily lives." #IngredientsExpo #IngredientInnovation, #SustainableSolutions, and #CuttingEdgeFormulas #ExpoExploration #FormulationFrontiers #InnovativeIngredients #FutureOfIngredients #ExploringExcellence #IngredientsShowcase #InnovationHub #GlobalIngredients #IndustryInnovators #RevolutionaryMaterials #EcoFriendlyIngredients #DiscoveringNewFormulas #IngredientRevolution #TechInIngredients #NextGenFormulations #IngredientsInsights #TrendsettingIngredients

**Kasturi Cotton and Indian Government's Promotion** **Introduction to Kasturi Cotton:** Kasturi Cotton, cultivated primarily in Maharashtra, Gujarat, and Madhya Pradesh, is renowned for its superior quality. With exceptional softness, durability, and remarkable dye absorption properties, this fabric has earned global recognition. **Characteristics of Kasturi Cotton:** 1. **Softness:** Luxuriously soft texture, perfect for comfortable clothing and elegant textiles. 2. **Durability:** Robust fibers ensure longevity and resilience against wear and tear. 3. **Dye Absorption:** Exceptional capabilities result in vibrant, long-lasting colors. **Indian Government's Promotion:** Recognizing its significance, the government has: 1. **Established Testing Labs:** State-of-the-art facilities enforce stringent quality parameters in collaboration with the Bureau of Indian Standards. 2. **Invested in Infrastructure:** Robust testing infrastructure and certification processes align Kasturi Cotton with global standards. 3. **Economic Implications:** The initiative is projected to create 2.25 million new jobs, fostering economic growth on a national scale. **Conclusion:** The government's promotion of Kasturi Cotton aims to establish it as a symbol of premium quality in the global textile market, reaffirming India's position as a leading player in the industry.

#India #Pigment #Market Insights on Scope and Growing Demands forecast 2026 𝐆𝐞𝐭 𝐚 𝐝𝐞𝐭𝐚𝐢𝐥𝐞𝐝 𝐚𝐧𝐚𝐥𝐲𝐬𝐢𝐬..!!https://lnkd.in/dVkRDjTj Unveiling Market Dynamics: India's pigment market has #witnessed a transformative journey, transitioning from import-dependency to becoming an export powerhouse. Fueled by #burgeoning sectors such as construction and automobiles, the demand for paints and coatings has surged, propelling India's pigment market forward. Notably, the #rehabilitation and maintenance of infrastructure, coupled with visionary architectural trends, continue to drive market growth. Diverse Pigment Landscape: Organic and inorganic pigments #constitute the market's backbone. While organic #pigments encompass azo pigments, phthalocyanine, and hpp variants, inorganic counterparts include titanium oxide, iron oxide, and chrome oxide. Inorganic pigments, #prized for their color stability and durability, #stand out for their ability to withstand external elements, making them indispensable in various applications. Regional Perspectives: India's pigment market presents a #landscape marked by innovation and competition. Leading players such as Sudarshan Chemicals, Meghmani Organics, and #Clariant's India have established a strong foothold, collectively dominating the market. #However, the market remains highly fragmented, with both #organized and unorganized players vying for market share. Key Players: Aksharchem India Limited Asahi Songwon CLARIANT CHEMICALS (I) LTD COLOURTEX INDUSTRIES PRIVATE LIMITED Gharda Chemicals Limited Kesar Petroproducts Limited #IndiaPigmentMarket #IndustryAnalysis #MarketForecast #PaintsAndCoatings #Construction #Innovation #MarketGrowth