Ashleigh B.’s Post

Sports Marketing! Look, I'll be honest: I'm not a big European football (soccer) fan, and while I am familiar with Manchester United as a franchise, I have no idea who Eric Cantona is (host in the promo video below). But you know who does obsessively follow Manchester United? ONE BILLION PEOPLE. This includes huge numbers of fans in China and India, in crucial emerging markets, so it certainly made sense last year when Qualcomm announced it was entering a sponsorship agreement with the club. Well... they weren't done. Today Qualcomm, Manchester United, and Adidas announced that Snapdragon is taking the coveted "front of shirt" (i.e., the front of every jersey will have a giant Snapdragon logo). This is an enormous deal in terms of exposure and brand affinity, and it comes at a time when Qualcomm is pushing Snapdragon beyond smartphones and into new markets, especially PC (and AI), automotive, and XR/spatial computing. This type of sports marketing accelerates acceptance of Snapdragon not just by consumers, but by decision makers at OEMs and channel partners. I'm expecting to have some fun on social media with the Snapdragon jersey as more details are announced, but I'm deep in the research/writing phase on multiple reports on Snapdragon X Elite PCs, Snapdragon-powered XR glasses and spatial computing, and, of course, Snapdragon phones. #branding #sportsmarketing #football #manchesterunited #snapdragon #automotive #XR #AI #copilotpluspc #smartphones #silicon

In my first article on World in Sport, I broke down my view on the future of Formula 1. What are your thoughts on #F1, do you think their business model is sustainable? #businessofsports #sportsbusiness

The NCAA pauses enforcement of NIL-rules related to collectives in perhaps the clearest sign yet that NCAA amateurism is collapsing as judges reject it as illegal price-fixing of the labor. A more free market awaits. Great insights from Tom Mars.

With the the complainant appealing against the investigation outcome at Redbull, what lessons can be learnt about the importance of thorough investigations? Read my latest article in Personnel Today https://lnkd.in/esC92KsC

'A guide to Formula 1’s financial regulations and costs cap' by Kavan Bakhda: https://bit.ly/3SFaS7H Article Highlights: ▶️ Why were financial regulations introduced to Formula 1? ▶️ How are the regulations implemented? ▶️ How are breaches assessed? ▶️ Procedural breaches ▶️ Late and non-submission of full year reporting documentation ▶️ Minor overspend breaches ▶️ Material overspend breaches ▶️ Are the current regulations effective and fit for purpose? #sportslaw #F1

I really enjoyed reading this WSJ article about the creation of Red Bull and the disruptive impact it has had on the world of Formula 1. A triumph of drive, creativity, and the ability to see the world through a different lens, Also a great reminder of what is possible, especially in an increasingly disrupted world with arguably more opportunity than at any other time in our lifetimes. https://lnkd.in/eV5Wmj3e

In a landmark $2.8 billion settlement, the NCAA is set to enable direct athlete compensation, addressing antitrust lawsuits head-on. This monumental shift underscores the critical importance of effective claimant outreach and management — a cornerstone prioritized by forward-thinking legal teams. Efficiency is paramount; manual claimant tracking is outmoded, often fraught with error. A seamless, tech-driven approach is no longer a luxury but a necessity. In the quest to innovate, a resource like ClaimantKnowledge™ Academy revolutionizes the claimant experience. It ensures claimants are equipped and submissions punctual - an essential criterion in our ever-evolving legal landscape. Explore the change at https://lnkd.in/gYp7fG3F. Thoughts on this evolution? Chime in below.

An interesting read. #sportslaw

At the cutting edge of future technology.

Absolutely impressed by Benedetto Vigna, Ferrari's new CEO. He is working to reduce Ferrari's "Bureaucracy Mass Index". A concept developed by Michele Zanini and Prof. Gary Hamel. In their book Humanocracy, Gary Hamel and Michele Zanini make a passionate, data-driven argument for excising bureaucracy and replacing it with something better. Drawing on more than a decade of research and packed with practical examples, Humanocracy lays out a detailed blueprint for creating organizations that are as inspired and ingenious as the human beings inside them. The BMI breaks down all work that a company does into a hierarchy of processes and assigns a score to each. The score incorporates three elements: a. Performance, defined as the efficiency and effectiveness by which the company can execute the process b. Impact, defined as the relative weight of that process on the company’s overall mandate c. Risk, defined as the probability of a negative event occurring due to process-related decisions.