Ashley Howe’s Post

The future of SaaS and tech marketing depends on your employees' voices. They can amplify your reach, humanize your brand, and build personal connections with your audience. Employees are your best brand ambassadors, with more credibility than any corporate post. Don't miss out on this huge opportunity! Share your thoughts on employee advocacy in the comments! #EmployeeAdvocacy #ThoughtLeadership

Leading an #EmployeeAdvocacy initiative can be quite the challenge. You're more than just a creator; you're the catalyst that motivates your colleagues to amplify your content and truly connect with your organization’s message. Daily, you encounter resistance. "I'm not a marketer" "I don’t know how to express this in my own style" "It's not part of my role" "I'm just a sales person" We understand the immense influence of a strong network, and leveraging your advocates as thought leaders on LinkedIn transforms the game. For them. For you. For your brand. Yet, growing your social media presence and getting everyone onboard to share content is no small feat. It can become daunting to find the right expressions while staying genuine and keeping your audience engaged, especially if marketing isn’t your forte. But fret no longer! I'm thrilled to share that Oktopost has rolled out an innovative solution: Advanced AI for Advocates! This AI-driven tool empowers your advocates to effortlessly tailor, create, and share content that reflects their unique voices. Say goodbye to stress and uncertainty—just quick, authentic content creation at your fingertips. The journey to becoming a thought leader begins now! Don't wait—empower your team with this resource: https://okt.to/VXmSbh #EmployeeAdvocacy #ThoughtLeadership #SocialSelling #B2BMarketing

I just tuned into Colin Day's guest episode with Ilana Shabtay, VP of Marketing at Fullpath, and I couldn't keep this one to myself! Here are a few things they discuss: 👉 The significance of embracing change in business. 👉 Why sales is a team sport, with various departments playing crucial roles. 👉 The essential role of a trustworthy social media presence from brand representatives in driving sales and enhancing customer service. 👉 Where we can expect AI to make a significant impact in digital marketing. Listen to the episode here: https://okt.to/9lfyp1

Organic Social vs. Paid Social, what's the difference? This blog explains what each marketing strategy is, their benefits, and best practices: https://okt.to/bXDhQw #B2BSocial #B2BMarketing

🚨 Have you ever asked your customers who their favorite follow is? 🚨 You might be thinking, "What does that even mean?!" Let me explain. In a social strategy, marketers often rush to create plans and tactics that grow followers on social networks. ICPs are perfectly mapped, personas are built with care, and we target audiences with high intent. It’s all about the conversion, right? But... Is that really embracing audience empathy? Are we genuinely understanding our audience and their needs, or are we just pushing our brand’s goals? I just listened to Tyler Lessard, CMO of @TechnologyAdvice, on the #RadicallyTransparent podcast, and he flipped my perspective with his “Outside In” #mindset. He made me realize that most of us still think inside out — focusing on what we care about as a business. What if we asked instead: - What does our audience truly care about? - What do they deserve from us? - How can we add value to their day-to-day lives? Maybe it's time to stop centering our goals and start truly serving our audience. 🤯 Check out the full episode for a major mindset shift 👉 https://okt.to/ebhSW3 *Sidenote: I appreciated Tyler’s down-to-earth approach throughout the entire episode. It made for an exceptionally enjoyable listen. #Marketing #AudienceEmpathy #ContentStrategy #OutsideIn

Who says B2B marketing is boring? LinkedIn has so many different types of posts to share with your audience! We know images and videos are fan favorites for your audience to consume, but have you thought about the other organic post types you can share on LinkedIn? Here's a list of 9 different posts you can create ⤵️ This blog shares some examples for each one: https://okt.to/qwOjSa

If you need more inspiration for creating social media posts for your company page, there's no harm in taking a look at what other brands are doing online! Here's a great example from HubSpot 👇 Personally, if I scroll past a poll on LinkedIn, I can't help but place my vote and see what my industry peers are voting for too. They're easy to engage with and allow me to directly interact with brands on social. Take a look at more examples here: https://okt.to/HEBtLn

Here's a new podcast episode for your morning walk or commute to work! Vahbiz Cooper, Digital Marketing Specialist at Demandbase, went #BehindThePost with Alina Dallal to reveal her tips for launching successful influencer marketing campaigns and how to choose the right influencers to work with your brand. She also shares her favorite influencer campaign that caught everyone’s attention on social, and the most challenging campaign she’s worked on, including the lessons she learned from it. Full episode: https://okt.to/rRzLSx #Podcast #InfluencerMarketing #B2BSocialMedia

LinkedIn launched in-feed carousels of video clips! Have you noticed it yet? According to Social Media Today, LLC, the videos shown are algorithmically matched to you, based on your in-app activity and noted profile details. Read more here: https://okt.to/jwGDac

The conversation surrounding AI is filled with contrasting viewpoints. Some fear it will take over their jobs, while others view it as a valuable asset that streamlines mundane tasks. I recently came across a compelling Forbes article that offers a fresh take: AI is driving leaders to elevate their game. One key point that resonated with me is its role in boosting emotional intelligence. While AI excels at handling repetitive tasks, it frees leaders to engage with the more nuanced aspects of their roles. Leadership relies heavily on emotional intelligence, an area where AI cannot compete. Check out the article; I think you’ll find it enlightening too: Forbes