Ashley Dudarenok 艾熙丽’s Post

ITB China's Travel Trends survey reveals a robust recovery in China’s outbound travel market, driven by the adventurous younger generations. But where are tourists heading? "Going into 2025, ITB China expects more outbound travel to Europe, with Chinese travelers heading to popular destinations like France, Spain, and Greece along with less-traveled spots such as Serbia and Montenegro." Jing Daily > New horizons The report highlights that younger generations, particularly the post-1990s and post-2000s cohorts, are driving the recovery of China’s outbound tourism market. Their increased financial independence and adventurous spirit are fueling a continuous surge in outbound travel demand. According to the China Tourism Academy, younger and more educated travelers make up a significant portion of outbound tourists from China. Tourists aged 22 to 41 dominate this group, accounting for nearly 83% of the market. This trend is further supported by data from Trip.com Group, which shows that the combined proportion of post-1990s and post-2000s travelers has surpassed that of the post-1980s generation, establishing them as the leading force in the outbound travel market. Link in comment #China #Chine #tourists #Chinese #digital #Europe #data

New China travel stats 📈 Compared to 2023, China has seen a 392% climb in travel bookings for the full year, according to new data by Sabre Market Intelligence. Chinese travelers are booking in advance for the entire year, which hints at local confidence in the global travel market. November and December have seen the biggest bookings growth, with all regions up tenfold compared to 2023, and with the Middle East and Europe up 2000% for the same months. The fastest-growing destinations for China in 2024 are Macao, Australia, Japan, Russia and Bangladesh, among others. https://lnkd.in/g35nkQbc #china #chinamarket #chinatravel #chinaeconomy #chinamarketing #chinabusiness #travel #tourism

Chinese spending on overseas travel reached $196.5 billion in 2023, regaining its position as the biggest spender on outbound tourism in the world. So far, the Chinese market recovery benefited primarily short-haul destinations the most. But recent research has indicated that the arrival of Chinese visitors to the US will hit around 70% of pre-pandemic level and the full recovery of Chinese market to the US is likely to be in 2026. Consistent with the trend, the inbound Chinese travelers to the US can quickly become the top spenders again in the US.

Thailand believes that it can match 2019's 40 million tourism arrivals in 2024. To do so, it will require a strong resurgence of Chinese tourists - especially as the heavily hyped inbound markets of Russia (stagnant growth vs 2019) and India (fewer visitors vs 2019) failed to step up in 2023. - Is it feasible for Thailand to more than double Chinese arrivals in 2024 compared to 2023? - And might (or might not) Thailand's busiest, most lucrative Spring Festival holiday for half-a-decade provide some pointers? Read Issue 128 of Asia Travel Re:Set here: https://lnkd.in/erS5wYGv And subscribe for free here: https://lnkd.in/gMBwfKC

Chinese tourists embarking on adventures closer to home are forecast to pump a record 6.8 trillion yuan (S$1.3 trillion) into the mainland economy this year – topping pre-pandemic levels for the first time. Spending by domestic holidaymakers is expected to be 11 per cent higher than 2019 – before the Covid pandemic stopped most travel, according to a report by the World Travel & Tourism Council and Oxford Economics. Chinese holidaymakers are a driving force for the global tourism industry, with many countries keenly awaiting the return of travel and spending from the world’s biggest market of travellers. In 2019, Chinese travellers made 170 million trips abroad and spent almost US$248 billion overseas – making up 14 per cent of global tourism spending, according to World Travel and Tourism Council data. However, a backlog in processing visas in countries such as the US, and more expensive international flights, have kept Chinese holiday makers closer to home, where they are flocking to cities for popular local delicacies such as spicy street foods and smaller towns in a “reverse travel” trend shunning crowds. Meanwhile, international visitors to China still have not rebounded. Spending by foreign tourists on the mainland this year is expected to hit 715 billion yuan, about a quarter below 2019 levels. China was one of the last big economies to re-open its borders and inbound flights to the country have not fully returned. Source: Bloomberg News #china #beijing #chineseeconomy #tourism #consumption #gdp

Return of Chinese tourists helps vitalize Europe's tourism market ✈ Tourism is a pillar-type industry that revitalizes Sino-European cooperation and helps revitalize the continent's economic development. According to travel agency data, travel to Europe has become a hot seller since 2023, when China relaxed its outbound travel restrictions. France, Spain and Greece are still the top choices for Chinese tourists, while "niche" destinations such as Serbia and Montenegro have also become fashionable. From April 22 to 28, the number of searches for travel products to Athens almost tripled. The number of searches for Berlin-related products quadrupled compared to the previous week. Tourism industry insiders say Europe is happy to see more Chinese tourists, who will energize the continent's economy and help boost tourism-related employment. Tourism is a major factor in Europe's GDP growth, said Statista, a data firm based in Hamburg, Germany. Eduardo Santander, executive director of the European Tourism Council, told People's Daily that European destinations have made great efforts to attract Chinese tourists, such as deepening cooperation with Chinese airlines and organizing travel exhibitions in China. China has been the second largest source of tourists in Europe, and it is hoped that more and more Chinese tourists will come to the continent in the future, he said. #marketentry #marketresearch #purchasing #tourism #SinoEUrelations

Way to go (Q1, Q2, Q3)! Q1: "Domestic tourism spending jumped by 47.3% to 632.7 billion yuan ($87.96 billion) from the same holiday period in 2023, and was up 7.7% from pre-COVID levels in 2019, according to the data by the Ministry of Culture and Tourism." Q2: "For international travel, China witnessed around 13.52 million inbound and outbound trips during the holiday, growing by 2.8 times from the same holiday period last year, according to the National Immigration Administration. The total entry-exit trips during the holiday returned to 90% of the 2019 levels, according to the administration." Q3: "As film watching became one of the most popular entertainment activities during the holiday, the country’s box office revenue exceeded 8 billion yuan over the eight days, according to the China Film Administration, marking a new record high." https://lnkd.in/gh5sNSFC

Spending by foreign tourists in Russia doubles in four years — Travel Industry Union According to co-head of the inbound tourism committee of the Russian Union of Travel Industry Alexey Vengin, the total amount of tourism spending in Russia for the first three quarters of 2023 amounted to $5.1 billion Spending by foreign tourists in Russia in the first three quarters of 2023 doubled in comparison with the same period in pre-pandemic 2019, amounting to $858 per trip, co-head of the inbound tourism committee of the Russian Union of Travel Industry, Alexey Vengin, said during the union’s strategic session. "If we divide the export of services (total amount of expenses by foreigners visiting Russia when they make inbound tourist trips - TASS) by the number of trips, it turns out that each foreign tourist spent $435 on a trip to Russia in 2019, and according to the results of the first three quarters of 2023, this amount was $858. <…> The reason, probably, is firstly "that our commuter trips have sharply decreased, especially on the western borders. And secondly, prices for tourist services in Russia are growing to one degree or another," he said. Vengin noted that the total amount of tourism spending in Russia for the first three quarters of 2023 amounted to $5.1 billion, while for the same period in 2019 it was $8.6 billion. "The number of trips totaled 19 million in 2019 and almost 6 million in 2023. Here the number of trips is taken based on data from Rosstat (Russia’s statistics service - TASS) in three areas. According to the federal law, these are tourism, business and private visits. As for the number of foreigners - also according to Rosstat - in 2019 there were almost 11 million people in the first three quarters, in the first three quarters of 2023 there were 2.2 million," the expert said. #business #finance #financialservices

When you consider that, pre-pandemic, travellers from China made 155 million international trips, collectively spending to the tune of $245 billion, it’s little wonder that the world has been waiting for China to re-enter the global tourism market in a significant way. Whilst a number of the other international markets are slow, China is ramping up, and it won't be long before they bounce back to their pre-pandemic 2019 numbers. A great article here breaks down what is happening with China's outbound travel movements. TravelDailyNews Media Network https://lnkd.in/gfYTAwbS

China reclaims its position as Thailand's leading tourist market! Learn more about the surge in Chinese tourist arrivals and the impact on Thailand's tourism industry - https://lnkd.in/dgcJFPMU Peggy Li 李沛琪