Digital & Marketing Advisor I Brand doctor | Founder/Chief Thinker: AI 3.60 Impact Solutions I 30+ years cross-sector experience l FMCG, Retail, Ecommerce, Hospitality, Healthcare, IT, B2B & more I I help brands grow
Manu Bhaker for Thums Up. https://lnkd.in/g3yGgejT Looks like her new-found celeb status as an Olympics medallist is paying off already. Whether as an athlete & role model she should endorse a sugary cola is another question. I guess it comes down to personal choices & priorities. She isn't the first sportsperson to sign up with a cola brand. And won't be the last. Besides, most consumers know that usually brand ambassadors rarely use or consume the brands they endorse. Be it cars, colas, clothes... What's your take about this and on celeb-brand endorsements in general?