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How confronting a Tarantula in the jungle of Belise can unveil marketing insights for tech founders, owners and SMEs Imagine this. You're in a hammock, deep in the jungle of neat Orange Town in Belize Your head hammering from the wild night before of upside down tequilas You open your eyes, and there it is. A tarantula, the size of a puppy, perched on your chest. Your heart races. You're petrified. But then, as your common sense kicks in You slowly shift, and the spider, equally scared, scuttles away. And guess who that was, it was me going south on a little trip I'd planned to visit the highest waterfalls in the Northern and Southern hemispheres This encounter, bizarrely, mirrors the world of tech story telling and marketing. We often freeze, like I did, presenting stats, facts and figures. But our perfect prospect, like that tarantula, are as "scared" All our jargon and feature facts and benefits don't make sense to them (their looking up the nostrils of a white hairless ape ten times their size) Here's where storytelling changes the game. It's not just about data. It's about connection. When we share stories, we bridge that gap of fear. Suddenly, both sides see eye to eye. And we've been storytelling for hundreds or thousands of years Long before PowerPoint snoozefests I'm sure you've seen Now, imagine your team, each member armed with a song they all know that resonates and it becomes a ear worm for them and those you make offers to as well? Every pitch becomes a chorus of one compelling narrative, both consistent and powerful So, think back to your own 'tarantula encounters' in business. Those moments you thought you had it all sealed but still lost the deal. Could a good story have made the difference? Yes / No PS I know this image is not a Tarantula its something else but it looked that big to me
