Echo’s Post

Why aren't good products marketed well enough? Why aren't well-marketed products good enough? . . So recently I consulted a skincare specialist. She prescribed a facewash for my face. It worked really well compared to my previous one which is also pretty good. Then I wonder why this kinda products are always promoted through word of mouth than their actual branding? On the other side well branded products are compromised with their quality because companies with strong marketing capabilities can create high demand and visibility regardless of the product's actual quality. They may prioritize quick sales and brand image over long-term customer satisfaction and product improvement. You can find this pattern in each and every industry products. We call them Underrated. #branding #product #business

The Future of Haircare Trends in the Next Two Years 💇♀️ Are we ready for this? 😍 Mintel insights suggest 'brands in the haircare market must integrate mood-enhancing elements into their routines to boost emotional wellbeing and connection with customers. Personalisation of products and services is also key to customer loyalty, as well as offering exceptional value throughout the customer journey.' Is your salon ready to get ahead of the game? Get in touch to find out how we can help. #salon #nailartist #beautytherapist #hairstylist #beautyproduct #marketing

Why do brands often update their product designs and packaging? Brands update their product designs and packaging to keep up with trends, prevent fake copies, and keep customers interested. At WOW Skin Science, we've revamped our packaging to stay attractive and appealing to today's consumers. This helps brands meet changing customer expectations and stay competitive in the market. WOW Skin Science Mrunmay Mehta Karan Chowdhary Richa Gupta Vanda Ferrao Siva Kumar Pedhapati

➡ Guided selling helps customers cross the finish line ⬅ "Will this work for me?" is the question every customer has when considering a new product. Between 40%-60% of customers end up lost despite having expressed their intent to purchase, because they're not sure. Guided selling solves that problem. It improves sales by enhancing customer engagement and boosting conversion rates. In our research, we've found that 76% of consumers will consider trying a product they've never tried before when they have personalized interactions on the site, and 78% say it boosts the chance of coming back for recommendations of other products. In beauty and skincare, guided selling is even more crucial as everyone's skin is unique to them and finding the perfect match varies from person to person. In this video, we've introduced guide selling AI solutions within product pages to help customers find their perfect product match - it shows how good of a match a product is to their needs as well as alternatives if the product isn't a match (for example - if it contains an ingredient that they may have a sensitivity too). #clickableingredients #guidedselling #beauty #beautytech #ecommerce #skincare #customerjourney #ingredientsmatter #personalcare #customerexperience #cosmetics #retail

#unravelingthefragrance #unravelingthemarketing How does brand leverage scent marketing? Brands leverage scent marketing by using strategically chosen fragrances at consumer touch points to influence behaviors, evoke emotions, and create memorable experiences. This can enhance customer satisfaction, build brand loyalty, and increase sales. Could you share a success story about scent marketing in the comments below? #fragrance #experts #marketing #scentmarketing #perfumers #perfumes

 Personalized skincare consultations are redefining the way people shop for skincare products. Amid an ever-expanding marketplace, these intimate and expert-led sessions are carving a path toward enhanced customer satisfaction and loyalty. But what exactly makes them so effective? 1️⃣ Stress-Free Shopping: Navigating through countless products can be overwhelming. Personalized consultations cut through the noise by focusing on individual skin types and concerns, turning what can be a frustrating experience into a delightful one. 2️⃣ Saving Time: Who doesn't want to bypass trials and errors? Skincare experts provide tailored recommendations, ensuring that clients walk away with products that are right for their skin from the start. 3️⃣ Exceeding Expectations: With skilled consultative services, customer expectations aren't just met—they're exceeded. The likeliness of achieving visible, satisfactory results skyrockets, making the consultative approach a game-changer in customer retention. To integrate these points effectively, mindfulness in training staff, integrating cutting-edge skin analysis technologies, designing inviting consultation spaces, and offering thoughtful follow-up services are non-negotiables for business owners. Ever thought about the aggregate impact of bespoke consultations in elevating not just sales but the whole retail experience? For those at the helm of skincare retail or Med Spa businesses, it might be time to consider how these practices can not just add value but could transform your consumer interactions profoundly. If you've employed personalized consultations in your business, how has it changed the dynamics of your customer engagement and satisfaction? #skincare #customerexperience #retailinnovation #businessgrowth #personalizedconsulting

🌈 Inclusivity: The Future of Cosmetics Marketing 🌈 Beauty comes in all shapes, sizes, and shades. Brands that embrace inclusivity are not only leading the market but are also winning the hearts of consumers. Diverse and inclusive marketing strategies are proving to be a game-changer, driving brand loyalty and customer satisfaction. Is your brand celebrating all forms of beauty? #InclusiveBeauty #DiversityInMarketing #BeautyForAll #CosmeticsMarketing #BrandLoyalty

𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗖𝘂𝘀𝘁𝗼𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 The trends in 𝗚𝗹𝗮𝘀𝘀 𝗖𝗼𝘀𝗺𝗲𝘁𝗶𝗰 packaging reflect a broader shift towards 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆, 𝗟𝘂𝘅𝘂𝗿𝘆, and 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁. We support OEM/ODM and Brands firms to balance innovation with environmental responsibility, ensuring that their filling choices align with consumer values and global sustainability goals. 𝗧𝗿𝗲𝗻𝗱: The desire for personalized products extends to packaging. Consumers are looking for products that feel tailored to their needs and preferences, which includes customizable packaging options. 𝗜𝗺𝗽𝗮𝗰𝘁: Cosmetic companies are offering personalized engraving on glass packaging or limited edition designs for special occasions. This not only caters to the demand for personalization but also encourages consumer loyalty and repeat purchases. IDM Automation supports you in all these analysis! Watch out the insight: https://lnkd.in/dN3UFfvB Follow us on our social media to stay up-to-date: FB: https://lnkd.in/dbHbw5_b IG: https://lnkd.in/dS9B3wXX Canale YouTube: https://lnkd.in/drGkHJTF #IDMAutomation #OurPlusForYourPlus #FillUpTheSustainableBeauty #MeetMadeInItalyInnovation #BeautyPersonalCareSolutions #ILPRA

Innovation knows no bounds when coupled with boundless determination and creativity. Here's the true testament of us pushing boundaries and going above and beyond under the leadership of Saahil Nayar #Innovation #Determination #Creativity #PushingBoundaries #AboveAndBeyond #Success #Leadership #Achievement #Inspiration #InnovativeThinking #LimitlessPotential

**Innovative Solutions for Growing My Makeup and Skincare Retail Sales** To expand my makeup and skincare business, I used a structured approach to combine different ideas and modify them for practical execution. Here’s how I did it: ### 1. Preparation I set clear goals, such as boosting online engagement and exploring sustainable products. With this focus, I gathered relevant customer and market insights. ### 2. Roll the Die I explored strategies like virtual makeup try-ons and AI-driven skin diagnostics using a random idea generator. This approach opened up unconventional ideas to enhance customer experiences. ### 3. Apply the Prompt I applied these prompts to my business, exploring how virtual try-ons could increase online conversions and how eco-friendly packaging would align with customer demand for sustainability. ### 4. Modify the Challenge To make these ideas feasible, I adjusted them. Instead of developing costly custom virtual try-ons, I partnered with a third-party provider. I started with a limited product line for sustainable packaging, making the transition manageable. ### 5. Feasibility Check Finally, I ensured these solutions were feasible by choosing pre-built APIs for the virtual try-ons and launching eco-friendly packaging in phases, ensuring cost efficiency. ### Conclusion Through careful idea generation, modification, and feasibility checks, I developed innovative strategies to grow my retail sales while staying aligned with my business constraints. #aice #aiced2024 #alx_ai