Aslam Mohammed / MBA’s Post

🚧 The biggest blockade of B2B Thought Leadership? 🚧 It's not marketing, I can tell you. It's something different. -- I see it again and again. In business after business. Corporation after corporation. 🤡 "The Thought Leadership Failure", I call it. When Marketing really wants to push thought leadership. And are lucky enough to get it on next year's budget. Thus create an "Insights" space on the website. 🏗️ Everything is set. Now it crumbles. "We need more product focus here", it begins. "Let's show our Pump325 in the video", it continues. "I think that's a little too bold to put out in public. Delete!". 🏚️ It crumbled. The Thought Leadership Failure is not a marketing failure. It's not because of lacking content skills og ressources. It's not because of low marketing ambitions. 🤔 On the contrary. It's mistaking Thought Leadership as a marketing strategy. It's thinking that thought leadership is videos and SoMe posts. Because it's not! 📈 True Thought Leadership is a business strategy. Rooted in a wish for market position. In a wish to attrack the best employees. A wish to own the industry. Be the industry. ONLY Thought Leadership as your business strategy will succeed. IF NOT, Marketing can struggle and fight, but eventually, inevitably fail. So there you have it. The Thought Leadership Fail. #thoughtleadership

🚀 𝐀𝐜𝐜𝐞𝐥𝐞𝐫𝐚𝐭𝐢𝐧𝐠 𝐆𝐫𝐨𝐰𝐭𝐡 𝐓𝐡𝐫𝐨𝐮𝐠𝐡 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 🚀 Growth is the lifeblood of any business, yet many CEOs often overlook the critical role of marketing and Chief Marketing Officers (CMOs) in driving this growth. This HBR article leverages research findings to underscore the above. 𝐓𝐡𝐞 𝐏𝐫𝐨𝐨𝐟 📊  Companies prioritizing marketing as the core of their growth strategy consistently outperform their competitors. 📊 Those who prioritize branding and advertising as top growth strategies are 𝐭𝐰𝐢𝐜𝐞 𝐚𝐬 𝐥𝐢𝐤𝐞𝐥𝐲 to achieve revenue growth compared to those who don’t. 📊 High-growth companies invest, on average, 𝐭𝐡𝐫𝐞𝐞 𝐭𝐢𝐦𝐞𝐬 more in marketing. 📊 Companies with CMOs deeply involved in strategic planning experience growth rates 1.3 𝐭𝐢𝐦𝐞𝐬 faster. 𝐓𝐡𝐞 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞 🔎  Less than 30% of CEOs view their CMOs as highly effective in driving growth. 🔎 Fragmented ownership of the customer with multiple C-level roles, often claiming ownership. 🔎 Only 50% of CEOs feel comfortable with modern marketing practices, with even fewer CMOs in agreement. This article underscores the crucial need for clarity, understanding, and alignment. It sheds light on why marketing is less frequently utilized as a growth driver despite overwhelming evidence of its effectiveness. 𝐓𝐡𝐞 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧 👉 𝐂𝐥𝐚𝐫𝐢𝐭𝐲: Define the role, focus, and responsibility of marketing within your organization, aligning it closely with broader business objectives and growth strategies. 👉 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩: Invest in better understanding modern marketing and its connection to business growth. Then, select a CMO whose expertise, experience, and enthusiasm align with the marketing organization's defined role, focus, and responsibilities and are, of course, a cultural fit. For instance, if the focus is market growth, hire a growth-minded CMO capable of collaborating effectively with other executive leaders, fostering a culture of innovation within the marketing team, and crafting strategies that drive business growth. 👉 𝐀𝐥𝐢𝐠𝐧𝐦𝐞𝐧𝐭: Ensure precise alignment and agreement on the marketing strategy and plan among the executive team, coupled with a 𝐠𝐞𝐧𝐮𝐢𝐧𝐞 𝐜𝐨𝐦𝐦𝐢𝐭𝐦𝐞𝐧𝐭 to making the necessary supporting investments and changes, including structure, people, systems, etc. This ensures everyone is on the same page and working towards shared objectives. 👉 𝐀𝐜𝐜𝐨𝐮𝐧𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲: Establish measurable objectives and hold the marketing leadership accountable for delivering tangible results. #marketing #growthstrategy #leadership

McKinsey's latest research reveals a game-changing strategy: companies integrating marketing into their core growth strategy significantly outperform rivals. 📈 Specifically, businesses prioritizing branding and advertising are twice as likely to achieve a revenue growth of 5% or more compared to those who don't (67% vs. 33%). However, it's surprising that few CEOs see marketing as a crucial accelerator for growth. McKinsey suggests a three-step reset for CEOs: 1️⃣ Clearly define marketing's role—alignment between CEOs and CMOs is key. 2️⃣ Nominate a singular chief voice for the customer to avoid fragmentation. 3️⃣ Act as a growth coach, strategizing without micro-managing. Embracing these practices can unlock unprecedented growth and position marketing as a powerhouse for success. Let's rethink our approach to marketing and drive our companies forward! https://lnkd.in/g5pepGNH Via Marc Brodherson et al. from Harvard Business Review #MarketingStrategy #Leadership

I’ve recently had the pleasure to reconnect with former colleagues and friends in the marketing and media space. In many of the conversations, the topic of the marketing function’s relationship to the commercial business was discussed. I decided to dig in further and found this insightful piece from the Harvard Business Review about the pivotal role of marketing in driving business growth. The article underscores the necessity of integrating marketing into every facet of the company, advocating for a customer-centric approach that leverages data analytics to craft impactful strategies. It calls for innovation in marketing practices and emphasizes the importance of marketing leadership in strategic decision-making. I think it’s a must-read for professionals wanting to propel their organizations forward. #MarketingStrategy #BusinessGrowth #Innovation

Activity versus results. Are you of the mindset that consistent activity and hard work in your business are futile unless they yield tangible results? Perhaps you lean towards prioritizing results above all else. Yet, a relentless focus on immediate profitability can foster a negative atmosphere, stifling creativity and experimentation. In fields like marketing and sales, where returns aren't always instant, you might instead be an advocate for laying the groundwork first — developing your brand, fostering connections, refining strategies — with the understanding that results will eventually follow. 👉 Is there a fine balance between both activity and results? 👉 Which side do you find yourself on? 👉 What adjustments are necessary to make to avoid being exclusively focused on either? Exceptional leaders excel in harmonizing purposeful activity within their business with tangible results. They recognize that strategic and consistent effort underpins outcomes, while also acknowledging that results ultimately define success. https://lnkd.in/gN7ENPjD #marketingtips #buildingyourbrand #ecommercetips #marketingstrategy

Unlocking Success: Leading a Growth Marketing Team in the Digital Age In today’s fast-paced digital realm, leading a growth marketing team isn’t just about hitting targets—it’s about sculpting strategies that propel businesses forward. Here’s how I do it: 1. Crafting Visionary Strategies: Set ambitious goals that align with your business’s long-term vision. Transform ideas into action to drive sustained growth. 2. Harnessing the Power of Data: Navigate confidently with data-driven insights. Utilize analytics to refine strategies in real-time and optimize performance. 3. Fostering Innovation: Encourage a culture where creativity thrives. Embrace experimentation and learn from every outcome to stay ahead in a dynamic market. 4. Empowering Collaboration: Inspire your team to collaborate and innovate together. By leveraging diverse perspectives, we can achieve greater results. 5. Embracing Technology: Utilize cutting-edge tools and technologies to streamline processes and enhance campaign effectiveness. Let’s shape the future of digital marketing together. Ready to elevate your strategy? Comment below or message me directly to explore how we can accelerate growth for your business! #DigitalMarketing #GrowthMarketing #Leadership #Innovation #DataDriven #BusinessStrategy

How Strategic Marketing Can Support A Business Transformation: A strategic marketer has the power to drive the way you conceive, communicate and execute a business transformation. Forbes shares a great read on How Strategic Marketing Can Support A Business Transformation BeeSeen Solutions is a Full-Service Strategic Advisory, with over 25 years of experience. We provide access to a Global Footprint of Professionals, a Full Suite of Digital Strategies and Next Generation Technologies clients across diverse industries can benefit from. Source: https://bit.ly/3TlL93t Contact Us for a Free Consultation: sales@beeseensolutions.com (631)-777-8811 BeeSeen Solutions #beeseensolutions #nextgeneration #experienceiseverything #digital #strategicstaffing #outsourcing #digitalmarketing #technology #companyculture #teamwork #leadership #digitaltransformation

I’m definitely not biased here, but this McKinsey research tracks 100% with Mosaic Growth Solutions' experience.  Ben Scandlen and I have spent a lot of time researching what we referred to as the “growth x factor” – the reason some of the companies we work with unlock growth quickly and successfully while others seem to be stuck.  Our finding was that it really came down to whether marketing was perceived as an integral part of the organization's growth strategy, leadership team, and overall ability to achieve success.  Successful companies: ✴ Had a CEO who truly believed in the potential of marketing-driven growth ✴ Gave us a seat at the table and a voice in strategic discussions and decisions ✴ Gained cross-functional buy-in about marketing's role in successful growth ✴ Aligned on clearly defined KPIs that directly tied into company-wide goals ✴ Invested the necessary resources (and maintained the patience and discipline) to support a successful, scalable marketing-driven GTM  motion ✴ Bottom line - If marketing is an integral part of your investment thesis and value-creation approach, leadership MUST ensure it holds a position at the core of the company’s growth strategy ✴

Unlock your company's full potential with Just Propel. At Just Propel, I specialize in partnering with businesses to accelerate growth and achieve peak performance through marketing excellence. With over 17 years of experience in both B2B and B2C sectors, I bring a wealth of knowledge and expertise to the table. Here is how I can help your business thrive: ➵ Marketing Strategy: I develop and implement performance-driven marketing strategies tailored to achieve your business goals. From full-funnel demand generation to customer acquisition and retention, I ensure every aspect of your marketing plan is optimized for success. I can work with your in-house team, or you can lean into my team of industry-leading digital marketers and creatives. Together, we can bring these strategies to life, ensuring impactful and measurable results. ➵ Leadership & Team Development: Guiding, mentoring, and nurturing diverse teams toward success has always been a cornerstone of my career. At Just Propel, I cultivate a collaborative culture that fuels innovation and enhances productivity. I can help build and develop a high-performing marketing team to drive your business forward. ➵ Operational Excellence: Streamlining marketing operations to maximize efficiency and effectiveness is my forte. I build and scale marketing departments from the ground up, establishing processes and workflows that drive results. Whether you need to improve existing operations or create new ones, I have the expertise to help you achieve marketing operational excellence. If your business goals include entering new markets, growing profits, or improving marketing operations, it is time to consider leveraging an executive-level peak-performance marketing consultant. Let’s connect and explore how we can collaborate with you and your team to propel your business forward. Visit my website www.justpropel.co, to learn more about me and how I can help you achieve your business goals. #MarketingStrategy #BusinessGrowth #Leadership #OperationalExcellence

In today’s competitive business landscape, a new breed of CEOs is rising to the top: marketing executives. While traditionally, CEOs were chosen from finance or operations backgrounds, companies are now turning to marketing leaders for their unique skill sets and forward-thinking mindset. These marketing-savvy CEOs are leveraging their expertise in customer behavior, brand building, and market trends to drive business growth and success.