🍋Asma M🍋’s Post

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Business Growth |Category Management | Product Development

Ever feel like you've stepped into the same beauty store twice? There's a reason for that. If beauty stores give you a sense of déjà vu, it’s not your imagination. Many of them definitely have a certain sleek, recognizable vibe. MAC, NYX, Sephora, Nars, Chanel, Kiko Milano, and even the newly opened Dior beauty boutique in NYC all feature black and white gleaming interiors, often with neon light accents. While they all do offer some points of differentiation, the overall feeling is one of I’m in a very cool place! 𝐖𝐡𝐲 𝐭𝐡𝐢𝐬 𝐥𝐨𝐨𝐤? Clean sightlines: Easy to navigate and see all the products (which are many and small). 𝐏𝐬𝐲𝐜𝐡𝐨𝐥𝐨𝐠𝐢𝐜𝐚𝐥 𝐢𝐦𝐩𝐚𝐜𝐭: Black creates a feeling of sophistication, exclusivity, and elegance. Shiny reinforces a sense of cleanliness (who wants dirty makeup?).

Faeza M 🍉

Luxury Ecommerce | Retail | Beauty | Fashion | Omnichannel | Launching and Scaling Online Platforms in the GCC Region

3mo

Valid !

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