ASM Global’s Post

Bookings closed to housefull shows?️🎟🤔 How BookMyShow bounced back from the pandemic stronger than ever! The year was 2021, and the pandemic had cast a long shadow over the entertainment industry. BookMyShow, the beloved online ticketing giant, had its revenue nosedived to Rs 74 Cr in FY21. But BookMyShow refused to surrender to fate. Instead, they chose to adapt and innovate. They diversified their offerings, venturing into new frontiers leading to 13X growth in the last two years! • 𝐋𝐢𝐯𝐞 𝐬𝐭𝐫𝐞𝐚𝐦𝐢𝐧𝐠 𝐫𝐞𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧: BookMyShow Stream emerged as a go-to platform for concerts, plays, and even sporting events, reaching over 10 million viewers across the globe. • 𝐅𝐨𝐨𝐝 𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬: BookMyShow partnered with leading cinema halls to offer convenient food delivery services, creating a seamless entertainment and dining experience for millions. • 𝐔𝐧𝐛𝐞𝐚𝐭𝐚𝐛𝐥𝐞 𝐜𝐨𝐧𝐯𝐞𝐧𝐢𝐞𝐧𝐜𝐞: The BookMyShow app saw a complete revamp, offering a user-friendly interface, personalized recommendations, and exclusive deals, leading to a 25% increase in app downloads and 30% higher user engagement. The results are nothing short of remarkable. BookMyShow has not only recovered from the pandemic but has also emerged stronger than ever before. • Ticket sales have soared by 75% compared to pre-pandemic levels. • User engagement is at an all-time high, with over 50 million monthly active users on the platform. • The company has expanded into 5 new markets and is actively exploring new verticals. BookMyShow's journey is an inspiring testament to the power of resilience, innovation, and unwavering commitment to customer satisfaction. It is a story that reminds us that even when the lights go out, the show must go on, and sometimes, the most spectacular performances emerge from the darkest of times. Image Credits: Aviral Bhatnagar #BookMyShow #ComebackStory #Success #SuccessStories #Innovation #CustomerFocus #Resilience #EntertainmentIndustry

Talk about a combo✌️💨

Selling merch on tour? Beware of venue fees! 💸 Earlier this week, Jeff Rosenstock shared how much his upcoming show venues are asking to get from his tour merch sales. 𝗠𝗼𝘀𝘁 𝗽𝗹𝗮𝗰𝗲𝘀 𝘁𝗮𝗸𝗲 𝗯𝗲𝘁𝘄𝗲𝗲𝗻 𝟭𝟬% 𝗮𝗻𝗱 𝟮𝟬%, causing performers like him to raise their prices. Rosenstock’s critique shines a light on the frustrating decisions artists face, having to choose between their livelihood and accessible pricing for fans. But in the age of fast and easy online commerce, there is another way.  Artists could just bring along some merch samples and a tablet, letting fans order on the spot. This hybrid approach has several benefits: ✅ No more exorbitant venue cuts ✅ No need to lug around boxes of t-shirts ✅ Fans get what they want before things sell out ✅ Items can be made on demand While it may feel less punk, on-demand merch could be the solution. #merchandise #venues #ondemand #digitalera #artists

It was a BIG WEEK for BIG DEAL Company. 2 concerts, a 5-day client retreat, and a large conference.... We love what we do - bringing Joy to the Job! BigDealCompany.com . #BigDeal #BigDealCompany #MBDEvents #MBDMarketing #MyBigDay #MyBigDayEvents #MyBigDayMarketing #NorthernColoradoEvents #EventPlanning #ColoradoEventPlanning #ColoradoMarketing

Concertgoers, remember the thrill of snagging last-minute concert tickets? TicketSwap found a way to make it happen MORE, and it all started with a platform change... They're now helping their users score last-minute deals while boosting their own revenue. Win-win! After switching from Mixpanel to Amplitude, TicketSwap increased sales funnel completion by 15% and improved their unsold ticket rate. These aha moments combined contributed to a 10% revenue increase! Curious how they did it? Read the full story here!

It’s astounding that in 2024 we’re still queuing for tickets like it’s 2004. The queue is one of my biggest pet peeves as a ticket buyer and ticketing professional. It’s why I for years have praised folks looking to take on this outdated system. One of the innovations attempting to tackle this is Tixr’s waitlist system. Instead of waiting in line and smashing the refresh button, fans can pre-authorize their credit card and receive their ticket when the organizer is ready. This gives organizers the power not just the power to capture demand before the on sale, but afterwards as well as more customers want to express their intent to buy tickets or items. Tools like this take so much of the stress out of buying tickets and have improved my personal ticketing buying experience. I’m thankful to see our industry rise to the challenge and dare to innovate. #tixr #tixrwaitlist #festivals #musicindustry #liveevents #ticketing

⛈ ☔ Weather Update - the 😎 briefly made an appearance today before being overshadowed by clouds. Not ideal... Despite the weather conditions affecting event attendance, some have found a solution. They utilized our platform to secure additional sales, overcoming this challenge. ✔ 📈 ✔ While we can't control the weather, we can certainly assist in increasing footfall and enhancing crowd size. Are you already facing this issue or concerned it might impact your event? Feel free to message me, and let's schedule a call. 📞 #wowcher #livingsocial #events #festivals #concerts #gigs #sales #forecast #performancemarketing

Is FOMO dead? We’re seeing it across a huge number of ticketed events - fear of missing out (FOMO) is giving way to a new norm: confidence in last-minute availability. A study from UK industry umbrella group LIVE recently revealed that nearly 20% of GenZ ticket buyers believe tickets will be there when they're ready (https://lnkd.in/gsbxhtif). In Australia, this trend is even more pronounced, with 43% of young arts audiences booking ‘last minute’ (https://lnkd.in/gPVW2Zmz). It’s no secret and at Backpocket we hear it again and again. When scarcity breaks down, and legitimate resale enters the picture, young buyers especially are of the mindset that ‘tickets will always be available’. What do you think? Is FOMO dying? And why? #ticketing #resale #livemusic #events #festivals #promoters #innovation #fomo

The need for speed 💨 In a world dominated by technological advances, why is getting a drink at major events, venues, festivals, sports and arenas still defined by slow service and long queues? At Boxbar, speed is at the heart of everything we do. 📈 We're 360% faster 🍺 Serve 220 drinks per hour, per machine 🧑🔧 Setup machines in ten minutes ⏲️ And train your staff in just five minutes We have designed our solution to be intuitive and fast, slashing setup times and increasing your selling window. But perhaps most importantly, it reduces queues so fans can spend more time enjoying the experience and less time at the bar! #boxbarselfserve #drinkstech

Long check-in queues and waivers can frustrate guests at Family Entertainment Centers (FECs). 😟 Kids get impatient, parents get annoyed, and the fun fizzles out before it even begins! 💡 VenueSumo automates waivers and speeds up check-ins, cutting down wait times and letting your guests get to the fun ASAP! Keep the excitement high and guest lines short with VenueSumo! #FEC #VenueManagement #CustomerExperience #Efficiency #VenueSumo