Aspire Brands Europe’s Post

🌟 Exciting Opportunity for a Dynamic Marketing Leader for GCC Countries! 🌟 Are you a seasoned Marketing professional ready to take on a leadership role? We are on the lookout for an experienced and visionary VP of Marketing to join our dynamic team and drive our business to new heights in GCC Countries. 🚀 #MarketingLeader #VPofMarketing #JoinOurTeam# Key Responsibilities: 🚀 Nationwide Business Development: Develop and execute comprehensive marketing strategies to fuel nationwide business growth and market penetration. 📊 Market Data Analysis: Leverage your analytical skills to collect and analyse market data, staying ahead of industry trends and consumer preferences. 🎯 Strategic Planning: Craft innovative marketing plans that align with organizational goals, ensuring a competitive edge in the market. 🌐 ATL and BTL Activities: Spearhead Above-The-Line (ATL) and Below-The-Line (BTL) marketing campaigns to enhance brand visibility and engagement. 🏬 In-shop Promoter Management: Oversee in-store promotions, ensuring effective deployment of in-shop promoters to drive sales and enhance customer experience. 📈 Team Leadership: Lead, mentor, and inspire a high-performing marketing team, fostering a collaborative and innovative work environment. 💡 Innovative Thinking: Bring fresh ideas to the table, continuously exploring new and creative marketing approaches to stay ahead of the competition. 🔍 Market Research: Conduct thorough market research to identify potential opportunities, threats, and areas for business expansion. 🤝 Cross-Functional Collaboration: Collaborate with cross-functional teams to align marketing strategies with overall business objectives. 📱 Digital Marketing: Embrace digital channels and technologies to amplify the brand's online presence and engagement.

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We’ve been setting up a brand new field marketing function at GWI for the past few months. Why? I believe collaboration and alignment with our revenue partners is key to our success. How do I see field marketing? ↗️ Owning joint targets with revenue. ↗️ Shared analysis of what is / isn’t working and what needs to be adapted based on the results we’re seeing. ↗️ Marketers sit in our core verticals alongside their peers in rev, mirroring the org design in revenue. ↗️ The marketers are viewed as an extension of the revenue team. ↗️ GTM strategies are created together, and presented to the business and reported on cohesively. ↗️ There is super tight alignment between field, DG, ABX and content. Field are the linchpin to making this work. Events are a major part of a field marketers role (not their sole responsibility) and as part of a broader field marketing function they become more strategic and revenue-focused, with ownership over generating or accelerating the sales pipeline, depending on the goal.

It has been great to hear from a range of brands and businesses today at the POPAI UK & Ireland Retail Marketing Conference. Bringing together those who have the goal of driving sales in retail spaces, we’ve seen some impressive partnership activations, exciting store takeovers and immersive, experience-based concept stores. Hearing how creative and innovative ideas develop has been interesting and as always, inspiring to hear from the ambitious individuals behind these projects. Here are my takeouts on how to plan a successful in-store activation: 📍 Briefs need one clear focus. Don’t try to achieve too much, however tempting it is to try and tick every box ⏸ Allow time for questions after briefing suppliers and spend time interrogating the details to get the best out of them 🤝 Engage all stakeholders in the concept development process - in store compliance can make or break an activation, so you need everyone onboard early on 💻 Communication is key (as simple as it sounds, weekly calls seem to be effective for most) 📊 Test out the creative concepts - use focus groups, or tools such a Brain Suite 📈 Plan a combination of hard and soft metrics to measure success 📝 Make sure to build on the learnings from past projects

Interesting job in an even more interesting time

In case you are interested

🎯 Unlocking Success 🎯 Executive Search for Global Marketing Director in Cycling Thrilled to share our latest triumph in the executive search landscape! Partnering with a leading B2B player in professional cycling, our mission was to identify the ideal Global Marketing Director. This pivotal role shapes a consumer-centric culture orbiting around the brand. 🔎 Key Responsibilities 🔍 Seeking a visionary Director to define the brand's strategic path, develop communication campaigns, drive transformative change and foster a culture rooted in creativity. 💪🏻 Challenges 💪🏻 Difficulty in finding profiles with the right blend of flexibility, organizational acumen, strategic mindset and brand-building experience. We sought strategic thinkers enticed by the challenge of the first-year brand-building, desiring autonomy to impact budgets and ensure success in subsequent periods. ✍🏻 Sourcing Strategy ✍🏻 Professionals across consumer and apparel/sport sectors at director and manager levels. Strategic exploration into communication agencies, targeting strategic planners for indispensable skills. 🧑🏼💻 The Identified Candidate 🧑🏼💻 Excited to introduce an accomplished Strategic Planner with diverse experiences in traditional and digital agencies. Beyond excellent strategic and brand communication skills, they bring personal passion for outdoor sports and amateur cycling. Their leadership is collaborative, empowering, and remarkably flexible. 🚀 Grateful to our client for the thrilling journey together! 🚀 #ExecutiveSearch #GlobalMarketing #CyclingIndustry #SuccessUnlocked  

Brand Activation in Docter sympossium Aceh to increase brand position in medical

The new Starbucks CEO is about to make a terrible marketing mistake and eliminate the CMO role. Here's why. First, congrats to Brady Brewer, going from CMO to CEO of International Starbucks. Yes, to more marketers becoming CEOs! As part of the change, Brady is eliminating the role of CMO and instead going for regional CMOs. This model creates a bunch of challenges for your international expansion. Some of the worst: - You create a lot of inefficiency in your marketing engine. You create duplicate teams doing duplicate work across regions, and worse still, the quality of that work varies from region to region. - You create the wrong incentives. A regional CMO will be incentivized to make their region seem 'special' and 'different' so they get more budget and resources. - The 'go local' marketing strategy results in a disjointed global brand experience as regional CMOs all try to put their spin on it. Here's the thing with international marketing and expansion: - Domain expertise vs. Regional expertise: You should centralize all roles where domain expertise outweighs regional expertise. That means the expertise of the job is more important than the knowledge of that region. Those teams should serve all regions. It means quality is consistent. It means duplicative work is reduced. - Centres of excellence: Collapsing all domain expertise roles into single teams creates centers of excellence where individuals can learn from each other. - A good marketing strategy is a good marketing strategy everywhere. The world is much more the same than we think. In nearly all my experience, > 80% of a marketing strategy can be copied across most regions with a couple of exceptions, e.g., Japan. Some years back, Uber laid off 400 marketers because they went 'local' with 'local' marketing teams all responsible for their region. It created all the problems I listed above. Even the simple technique of considering the critical part of each role, domain expertise, or regional expertise to structure your team will create a much more efficient outcome. Technology will continue to make the world smaller and smaller.