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40% of millennials and a growing 10% of Gen Zers in the US identify as parents, with many of them using TikTok to discover new products. As millennial and Gen Z parents gain more buying power in the children’s category, family and baby brands need to join forces with social media influencers in this niche to provide the social proof necessary for building trust and driving sales with modern-day moms and dads. Check out Part 1 of our blog series to learn 5 influencer marketing best practices tailored to this industry: https://lnkd.in/gcXMvfxR

5 Influencer Marketing Best Practices That All Family and Baby Brands Need To Know | Aspire

5 Influencer Marketing Best Practices That All Family and Baby Brands Need To Know | Aspire

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