Aspire’s Post

Why Influencer Marketing Beats Paid Ads (And Saves You Money) Ever feel like you’re throwing money at Facebook or Google ads and just hoping for better conversions? The truth is, people are becoming numb to traditional ads they scroll right past them without a second thought. But influencer marketing? That's a whole different ball game. When an influencer shares a product, it feels more like a trusted friend’s recommendation than an ad. And guess what? People are way more likely to listen and take action. You’re not just paying for clicks you’re investing in real conversations and authentic engagement. The best part? It often costs less and delivers more best results, especially when you tap into niche audiences. In a world overflowing with ads, influencer marketing cuts through the noise and connects with people where it counts—without breaking the bank. #influencermarketing #brands #advertising #ads #growth

More than a quarter of marketers globally use YouTube as their main means of influencer marketing, while 25% use it for content marketing. This underscores the need for brands to update their video marketing strategy and diversify their use of YouTube as a marketing platform. Influencer marketing isn't going anywhere anytime soon. It's expected that influencer marketing spend will reach $2.35 billion this year alone. #InfluencerMarketing #MarketingStrategy #YouTube

TikTok is back online and brands still want to reach those consumers. Here are the top TikTok influencer marketing agencies to help you grow your business and brand.

Day 1 of 7: Marketing Insights to Help Your Brand Grow Is influencer marketing a waste of money? Or just a flashy way to show off UGC content? Let’s get straight to it: "NO" Think about this: when was the last time you purchased a product by clicking on a banner ad? It’s probably been a while. Now, think about the last time you saw an influencer authentically talking about a product. Maybe you thought, “They seem genuine—let me check it out.” That’s the beauty of influencer marketing. Unlike traditional ads, it builds trust. Audiences see it as a recommendation, not a sales pitch. And trust leads to action. Some brands worry about the costs of influencer marketing, but here’s the truth: At RevUp Media, we help clients get real results within their budgets—breaking the myth that influencer marketing is expensive. Real influence. Real results. Less spend. Stay tuned for Day 2, another insight to help you grow your brand. #marketing #business #goals

Influencer marketing is booming. Brands are taking creators more seriously. 5 strategies to maximize your influencer marketing efforts: 1. Form Strategic Partnerships: One-off campaigns are out. Long-term partnerships are in. Build deeper, more authentic relationships with influencers. This leads to better marketing results and stronger brand loyalty. 2. Leverage Data and Analytics: Data is your best friend. Track the performance of your campaigns. Use analytics to understand what works and what doesn’t. Refine your strategies based on these insights to ensure you’re reaching the right audience. 3. Focus on Content Authenticity: Authenticity is key. Ensure influencer content aligns with your brand values. Authentic content resonates more with audiences and enhances the effectiveness of your campaigns. 4. Diversify Platforms: Don’t put all your eggs in one basket. Explore different social media platforms. Each platform has its unique strengths and can help you reach various demographics. 5. Invest in Market Research: Know your audience. Understand your target audience, competitors, and industry trends. Use this knowledge to identify the right influencers and design campaigns that align with your brand’s goals and values. The influencer marketing industry is growing fast. Brands that adopt these strategies will see substantial benefits.

We are in a new age of marketing where people want to have marketing ads shown to them in a more authentic way. Influencer marketing is a great way to connect with your audience. #influencermarketing #businessindustry

#MOCASNACK Out of more than 2 billion Instagram users, 90% of them follow at least one brand on the platform. 70% of users say they like or don’t mind viewing advertisements while engaging with Instagram content. More than 11% of marketers say they spend more than $500K on #influencermarketing, and 22% of marketers say they spend between $10K-$50K, according to State of Influencer Marketing report. Regarding Instagram influencer pricing, nano-influencers typically charge $10-$100 per post, micro-influencers charge $100-$5000 per post, while macro-influencers charge $5,000-$10,000 per post, as outlined by Influencer Marketing Hub.

🚨PSA: Our TikTok ads for AKT London just hit the top 2% of most engaged ads on the platform 💥 Here's how we did it ⬇ Beyond excited to share that TikTok has officially added AKT London to their "Top Ads" dashboard, spotlighting us for consistently delivering high-engagement ads across the industry. So, what’s our secret sauce? 🤫 Here’s how we’re redefining TikTok advertising with UGC and whitelisted content: 💡 UGC that converts Our influencer content doesn’t stop at organic. We amplify the impact by repurposing the best assets for paid social through spark ads and strategic whitelisting🚀 🧑🤝🧑 Authenticity at scale We partner with influencers who truly connect with AKT London, creating unscripted, relatable, and engaging content that feels genuine and connects on a deeper level. 💯 Injecting humor & realness We keep it real by integrating everyday scenarios with a touch of humor, ensuring our ads don’t just fit TikTok trends, they stand out. Remember, a TikTok asset isn’t your typical META asset! 🎯 Ready to join the top 2% of the most engaged ads on TikTok? 📈 Let’s chat! *If you want to see some serious results from our influencer marketing for AKT, you can check out our case study: https://lnkd.in/eV_pHHHT

I've spent over $500k on Influencer marketing, here are some tactics to NEGOTIATE THE BEST PRICE: 1. Reduced Platforms Most influencers post on the 3 main platforms (Tiktok/Instagram/Youtube). If one of the influencer's platforms clearly outperforms their other platforms, you can ask for a bundled pricing of all 3 platforms, then slowly strip away their worst performing platforms to get a lower price. Vice versa, if all 3 platforms perform well, you can ask for individual platform pricing and then bundle all the platforms together for a lower price. 2. Exclusivity/Non-compete Exclusivity means that the influencer can't do a brand deal with a competitor in a certain timeframe immediately after yours. Generally, you can ask for 7 days or 30-day exclusivity. IMO, unless exclusivity is important to your brand, I mostly use it as a negotiation tactic as something to "strip away" when lowering the price. 3. Link-in-bio If you are paying for a sponsored post on short-form platforms (IG/TikTok), most viewers will not click on the link-in-bio. As a result, many brands have removed it as a requirement for creators to have. However, I still recommend to include it as a link-in-bio can act as another negotiation tactic as something to "strip away" when lowering the price. Follow for more tips on influencer marketing & organic content marketing #influencermarketing #socialmedia #instagram #tiktok #contentmarketing

Do you want to know how to increase the watch time on your influencer marketing content by 78%? Over the past month, I've been running a range of different experiments across my own social media channels to test the effectiveness of hooks on influencer content to prove it's effectiveness. We now have increased insights into influencer content which has come from TikTok and Instagram adding "average watch time". What this means is that GONE are the days of "10,000 views" being a key reporting metric. Now, we can say "10,000 views and 3 days of watch time with an average view rate of 12 seconds". How do we get people to watch our videos for longer? HOOKS! By experimenting with hooks on my own social channels I've found out a few interesting things: Average watch time increased by 78% Engagements on video increased by 12% Comments increased by 30% This is from fully organic content - now imagine transitioning this over to paid social and measuring the impact. The next step is looking at which hooks actually work best as not all hooks are born equal. Stay tuned for the next part of my experiment! (I feel like a mad scientist). #influencermarketing #socialmediamarketing #paidsocial