WealthTech seems to be taking the charge in the Fintech industry, with PitchBook’s forecast of the market to grow to over $2 trillion by 2027. Here’s the new light bearer in this trend:👇🏻
WealthTech startups have a long runway for growth, with a large potential market to mine. As passive investing grows in popularity, advisory firms need engaging digital experiences to convey their value (and justify their total expense ratios).
With over $5bn in AUM (Asset Under Management), Farther, a technology-centric financial advisory firm, has successfully closed a $72m Series C funding round.
This funding came from CapitalG, #Alphabet’s independent growth fund, combined with Viewpoint Ventures, pushing the company’s post-money valuation to $542m.
What’s so different about Farther that helped it gain
A. Funds, lots of funds 💰
B. Publicity and Applause 👏🏻
C. 5x year-over-year growth 📈
Let’s decode this success:
The USP of this WealthTech company was making life, and work easier for the wealth advisors. Farther credits its proprietary, custom-built technology for driving operational efficiencies, boosting advisor productivity, and accelerating asset growth.
This company focused more on making client - advisor communication more streamlined, taking away the administrative burdens, by leveraging tech to build a unique platform for Advisors.
The company’s technology is designed to empower advisors to spend a whooping 90% of their time engaging with clients and prospecting, which is four times the industry average. Of course this pillar alone could carry the credit of funding and applause Farther received.
Additionally, it offers a flexible working environment without mandatory minimums or non-compete agreements, allowing advisors to grow their businesses in line with personal goals.
When most Fintech investment companies were looking for potential to transform the wealth management industry, CapitalG took the award by funding this wealthtech gem.
In total, Farther has now raised more than $118m, with previous investors including Bessemer Venture Partners, Context Ventures, Cota Capital, Khosla Ventures, Lightspeed Venture Partners, MassMutual Ventures, and Moneta Ventures.
What are your thoughts on the evolution of #wealthtech, shifting from M&A to such innovations?
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