Yesterday we had a laugh while pointing out the low hanging fruit of documentation when it comes to #ConsentManagement. Santa was making his list and checking it twice.
With regulatory compliance, however, documentation is no laughing matter. It is the way. Systems like OneTrust and Ketch are instrumental in maintaining documentation and audit logs. These need to be included within an overarching framework that all of the elves understand, contribute to, and learn from.
Beyond these, an interesting talking point for 2024 and the #CDP space is most definitely going to be a new division of data. Anonymous to known is still a thing, and modern #customerdata and #customerexperience were built around this concept of an unknown prospect.
Modeled business data.
Modeled business data removes identity from the equation and enables capabilities such as fill-in logic for otherwise untracked customers. Data from the anonymous and known is utilized for the untracked.
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3moTechnology that helps pharmacists accelerate access to therapy is always welcomed by patients who need their medication. #TransformingLives