Astellas Pharma’s Post

Ultimately, a strong foundation and operational backbone are key to success in measuring Medical Affairs impact. Taking time to establish best practices and ways of working in the earlier modules will lay a solid groundwork that will help measure impact over the long term. #medicalaffairs #impact #value

With rapid health, science and technological advances, we’re also witnessing the unprecedented growth of “medical information”. This is a good thing – offering new insight into long-held health challenges and breakthrough patient solutions – but it also means Medical Affairs is playing an increasingly strategic and dynamic role.   I recently shared my thoughts with Clinical Leader on what the modern MA professional can offer to the innovation landscape – check it out: https://bit.ly/3VsyzSB   #Changingtomorrow #ScienceFirstForPatients

Medical affairs play a crucial role in driving innovation and enhancing access and value in healthcare. By leveraging insights effectively, organizations can foster significant advancements. How is your team utilizing medical affairs to stay ahead? #medicalaffairs #healthcareinnovation

Today, I’m excited to revisit a great thought piece from a few years ago. I frequently receive questions about key data and benchmarks concerning Key Opinion Leaders (KOLs) and Healthcare Professionals (HCPs) – specifically regarding their perceptions of medical affairs engagement, what they value in their relationships with field medical teams, how they would like to be engaged and their evolving expectations etc. In 2021, Sunil John compiled profound insights derived from approximately 60 KOL/HCP-focused studies and our extensive engagement with around 100 medical affairs organizations at the time. These findings offer a comprehensive understanding of what drives effective partnership with one of #medicalaffairs's most important stakeholder. https://lnkd.in/dSy4F8Re

MSLs are the bridge between pharmaceutical companies, healthcare professionals, and the scientific community. Their impact reverberates across the entire healthcare ecosystem as they are essential for fostering scientific dialogue, driving evidence-based medicine, and advancing patient outcomes. In the attached case study, we've outlined how a robust medical affairs operation and MSL team helped an emerging biotech company successfully launch a stem cell mobilizing agent. By strategically partnering with experts, developing comprehensive strategies, and empowering MSLs, companies can achieve heightened product awareness, advocacy with key opinion leaders (KOLs), and successful asset launches. Susan Giacalone MSN, MSL-BC, BCMAS Gregory Skalicky, MBA Jim Lang

A 2 minute read with a case study and 3 imperatives showcasing how a strategic partnership with a medical affairs and a MSL team can propel your commercial launch success!

Preserving the Value of Medical Affairs In the ever-demanding healthcare industry, where healthcare professionals are facing increasing pressure and limited time for patient care, it is crucial for medical affairs professionals to take a proactive approach, especially in comparison to their commercial counterparts. This recent PMCPA case ruling serves as a reminder that during conferences, where numerous functions from a life sciences company are present, it is of utmost importance to maintain clear role boundaries and ensure that external stakeholders understand the specific function each employee represents. This ensures effective communication and collaboration between all parties involved, ultimately benefiting patient care and advancing medical advancements. https://lnkd.in/eAcAnFkv #MedicalAffairs #HealthcareIndustry #Collaboration #PMCPA #ABPI Kishan Rees John D.

The Pivotal Role of Medical Affairs in the COVID-19 Pandemic: Lessons for the Future The COVID-19 pandemic has highlighted Medical Affairs as a cornerstone in healthcare industry's response, reshaping its role for the future. Let's explore key areas of impact and lessons learned. Rapid Information Dissemination: Medical Affairs teams became the crucial link between research and practice, translating complex data into actionable insights for healthcare providers. Lesson: Invest in digital communication channels for swift, accurate information sharing. Accelerating Clinical Trials: Medical Affairs played a pivotal role in expediting trials for COVID-19 treatments and vaccines. Lesson: Foster collaboration between Medical Affairs and clinical research teams. Stakeholder Engagement: Enhanced connections with diverse stakeholders facilitated better pandemic response coordination. Lesson: Continue nurturing a broad stakeholder network. Harnessing Real-World Evidence: Medical Affairs teams collected and analyzed crucial data, shaping COVID-19 understanding and treatment strategies. Lesson: Enhance capabilities in real-world evidence analysis. Embracing Digital Transformation: The shift to virtual engagements was a significant change in Medical Affairs. Lesson: Invest in digital competencies for a hybrid future model. Looking Ahead: Medical Affairs has proven to be a strategic partner in navigating global health crises. Its continued evolution will be key to addressing future healthcare challenges. What are your thoughts on Medical Affairs' evolving role? Share in the comments. #MedicalAffairs #COVID19 #HealthcareInnovation #FutureOfHealthcare

Is your Medical Science Liaison (MSL) team challenged at turning conversations with Key Opinion Leaders (KOL's) into actionable insights? Read our latest blog on the Top Five Strategies for Medical Affairs teams for unlocking a more effective insight generation program. Connect with our team to learn how we can support insight generation at your organization: https://lnkd.in/e5AvRCJ8 #MedicalAffairs #AccelerationPoint #MedicalExcellence

🚀 Excited to share this insightful piece by Scott Thompson, on "Unlock the Power of Medical Insights: Top 5 Strategies for Medical Affairs Teams" In the dynamic landscape of Medical Affairs, the transformation from raw data to actionable insights is critical. This blog dives into the common challenges faced by #medicalscienceliaison and offers strategic solutions that are at the heart of our Accelerated Insights program at Acceleration Point / Kwello.com. 💡 Key takeaways: - The need for directed insight generation aligned with medical strategy. - Strategies to ensure insights lead to actionable tasks and progress. - Innovative approaches to maximize KOL engagement. - Leveraging technology for efficient CRM integration and insight extraction. - The power of a team approach in insight generation. As we continue to empower medical affairs teams in the Pharma industry through our platform, Kwello, these strategies are more than just solutions; they represent a roadmap to revolutionizing insight generation. 👉 For a deeper understanding and to join the #InsightRevolution, check out the full article #MedicalAffairs #InsightGeneration #PharmaInnovation #Kwello #AccelerationPoint #AcceleratedInsights