ASURE Bio’s Post

🚀 Grateful for the opportunity to lead this work with Dr. Scholl's! Our case study explores how we assisted them in expanding their brand footprint beyond First Aid and Footcare using insights from Kantar's ConceptEvaluate and PackEvaluate on Kantar Marketplace. Explore how our agile solutions empower clients to make informed innovation decisions. #MarketResearch #BrandExpansion #ConsumerGoods #Innovation #CaseStudy

What makes a brand successful when launching into different categories? According to experts, the secret is not just replicating the brand's features in the new category. It is essential to understand the consumers' emotional journey with your brand and replicate it in the new category. Mars is one of the brands that have successfully done this. The company moved from confectionery to ice cream and drinks, replicating the emotional journey of its consumers. By doing so, they managed to create a strong emotional connection with their consumers, leading to a successful launch into new categories. #marketing #consumerpsychology #psychology #consumeremotions #insight

How are brands navigating the rise of individualism? Ipsos Brand Health Tracking Chief Growth Officer, Laurent Dumouchel, shares insights from the Ipsos Global Trends 2024 report, showcasing Doritos' innovative approach to connecting with consumers' desire for self-expression. Dive in! #IpsosGlobalTrends #Ipsos #BrandTrust #BrandValues

Understand your changing market 🎯 How is your category evolving? How are you serving unmet needs? Over the past few months we have helped over 15 businesses understand category drivers, their brand health, shopper missions… unlocking growth opportunities and ultimately helping brands renovate & innovate into these opportunities. Within 3 days & under R100k we can help you understand your changing market. DM me for a demo #innovation #brandpower #portfolio #renovation #innovation

"🌿 Why Mamaearth is Leading the Way in Natural Skincare 🌿 Excited to share my recent work on conducting a SWOT analysis for Mamaearth as part of my business analytics training, under the mentorship of Shiva Vashishtha (Data Science Trainer) . This experience helped me dive deep into the brand's strategic positioning and market opportunities in the natural personal care space. At Mamaearth, our commitment to natural, toxin-free ingredients sets us apart, resonating with health-conscious consumers who prioritize quality and safety. Our strong brand reputation, bolstered by effective marketing and a diverse product portfolio across skincare, haircare, baby care, and wellness, has earned us a loyal customer base. Strengths: Natural and organic focus that appeals to health-conscious consumers Strong brand reputation for quality and trust Diverse product portfolio across various categories Effective marketing and social media presence Weaknesses: Limited physical presence, relying primarily on online sales Dependence on third-party manufacturing, which can affect quality control Opportunities: Growing demand for natural and toxin-free products Potential for international expansion into markets with similar preferences Diversification into new product categories to reach new segments Threats: Intense competition from established and emerging brands Fluctuating raw material prices impacting costs Changing consumer preferences affecting demand We see great opportunities to grow by expanding into international markets, exploring new product categories, and enhancing our physical presence for those who prefer in-store shopping. The market is competitive, but we believe that by continuing to innovate, stay true to our values, and listen to our customers, we can overcome challenges and lead the way in sustainable and safe personal care. 💪🌱✨ #Mamaearth #NaturalSkincare #SustainableBeauty #Wellness #SWOTAnalysis #GrowthOpportunities"

Those #customerinsights in the plant-based category boosted CPG company revenue by 186% in 2 years. 🚀 I'm sharing them with you. Also, you will know: 1️⃣ How to launch an effective consumer feedback system based on a mobile ethnography approach 2️⃣ How to combine various research types to create an effective marketing strategy 3️⃣ How we developed and tested 5 various brands’ hypotheses with my team to choose the most suitable using the Design Thinking instruments The link is in the first comment. 👇 #marketingstrategy #brandstrategy #cpg #fmcg #plantbased #packagingdesign #designthinking

Sharing some insights we’re seeing at Spark Innovation Consulting about key trends in the CPG space and how they influence product development. If your brand is navigating the path to product-market fit, these are the shifts to keep an eye on. What other trends are you seeing?

🚀 Why is tracking brand health so important? It's not just about numbers, It's about diving deep into consumer insights, grasping how your brand is perceived, and assessing your brands performance against competitors. Brand health tacking is also a powerful way to uncover any areas which can be improved upon. #BrandHealth #ConsumerInsights #CompetitiveAnalysis 📊🔍 Schedule a demo today! ➡️ https://lnkd.in/dP8j5eUk

This could either kill or make a brand for 2024. Diageo, one of the world's largest spirits marketers, has released its latest Distilled: A Diageo Foresight Report, which outlines the five consumer trends that will have the most significant impact on brands in the year ahead. The report is based on information gathered by Diageo's proprietary Foresight System, which monitors and tracks online conversations around the world. Here are the five trends that Diageo has identified, along with insights on how marketers can use them to their advantage. 1️⃣Neo-Hedonism: prioritizing experiences over material things 2️⃣Betterment Brands: expecting brands to prioritize sustainability and social responsibility 3️⃣Conscious Well-being: prioritizing mental and physical health 4️⃣Expanding Reality: growing interest in virtual and augmented reality experiences 5️⃣Collective Belonging seeking out communities and shared experiences How Can We Use This for 2024? ✅Stay nimble and be prepared to rethink strategies as consumer needs evolve. ✅Focus on providing unique experiences and offerings that are accessible to a broad range of consumers. ✅Embrace sustainability and responsibility as core values. ✅Promote wellness and self-care, both in products and messaging. Source: Diago #marketing #marketingreports

"Understanding generational insights in healthcare perception is like decoding the varied chapters of a novel, where each generation narrates its unique story of wellness, blending tradition with innovation and shaping the future of healthcare with the wisdom of the past and the curiosity of the present." Pronto Consult under its champion offering Pronto Consult Evaluator met up with different Generational Consumers to understand their views on various aspects like: 1. How often do you come across new brands or products? 2. Which brands do you currently use or have used in the past? 3. Do you still continue to use these brands? 4. What factors influence your decision to try a new brand? 5. How do you perceive well-established and traditional brands compared to newer, trendier brands? 6. To what extent do you believe that a brand's values and mission impact your decision to support or purchase from them? 7. Through which channels do you prefer to learn about new brands or products? 8. Do you think brands that embrace technology and innovation are more appealing? 9. Are you more likely to stick with a brand you've been using for a long time, or are you open to trying new brands regularly? 10. What would make you switch from one brand to another? A Gen Z mentioned, "I see a brand not just as a product or service provider, but as a reflection of values. Authenticity, social responsibility, and inclusivity matter to us. I am drawn to brands that not only offer quality but also align with my beliefs." A Gen Alpha said "In a world flooded with options, I seek brands that speak our language, engage with us on a personal level, and contribute positively to society. It's not just about what a brand sells; it's about the story it tells and the impact it makes. I value transparency and purpose, and choose brands that stand for more than just their products." #prontoconsult #consumerinsights #consumerbehavior #dataanalytics #consumerbehaviour #generations #prontoconsultevaluator #PIE #data #uaehealthcare #nepalhealthcare #insighttoimpact #impactfulinsights #marketanalysis #consulting #brandmanagement #branding #pharma #indianpharma #pharmaceuticalcompanies #healthcareindustry