Asymmetric’s Post

ROI metrics are the marker for a successful campaign, but it's much more than that. Adapting to the future in advertising calls for a serious look at how we can best utilize ad revenue. We're in a great spot right now. Let's expand on it! #ROI #AdSpend #AdTech #advertising

New Blog Post from TechNexion: "Revolutionizing Offline Advertising With Smart Signages and Embedded Vision"

Affle’s Vipul Kedia on the company’s AI-powered advertising strategies, besides transforming ads into recommendations #BrandWagon #Adtech #Affle #VipulKedia #AIAdvertising #AdTech #Recommendations #DigitalMarketing Affle Vipul Kedia Story by: Shailja Tiwari

Sponsored Video is reshaping the digital advertising landscape, engaging consumers like no other ad format. And advertisers are flocking to this format en masse according to IAB! With the power to deliver #contextual video advertising, #SponsoredVideoAds drive consumers to take a #conversion action, including making a purchase, following a brand page, or adding products to their cart. As Chris Bruderle puts it on ADWEEK: “If you are not implementing video assets in your creative, you’re not only going to miss an opportunity to win a new customer or repeating customer, there could be potential backlash—like frustration” Here’s some data on Video Ads: 🌍 Global video ad spend to hit $191.3 billion in 2024 up from $176.63B in 2023. 🛒 95% of brands are now using Video ads more often than other formats. 🛍️ 89% of consumers say watching a video has convinced them to buy a product or service. Is your e-commerce marketplace ready to boost conversions and engagement with video ads? 💬 Talk to Us: https://lnkd.in/dMz99SDv Kathryn Lundstrom #retailmedia #adtech #digitaladvertising #martech #videoads #AdTrends #DigitalMarketing #EcommerceMarketing

🚗💥 OnARollMarketing: The 'Uber for Advertising' 💥🚗 🔥 Tapping Into Untapped Potential! OnARollMarketing is revolutionizing vehicle advertising, making it as simple as booking a ride! 🚀 We're the 'Uber for advertising', connecting businesses with drivers to turn cars into mobile billboards. 🌟 Why Choose Us? 👍 Ease of Use: Setup your ad campaigns with just a few clicks! 🔄 Flexibility: Choose when and where your ads run. Adjust on-the-fly based on real-time analytics! ⚖️ Scalability: From a solo vehicle to a full fleet, scale your ads to fit your budget and goals! 📈 Why It Works: Vehicle advertising is a powerhouse of effectiveness, offering: 👀 High Visibility: Millions of impressions, daily! 💡 High Recall: Unmatched by traditional media. 💵 Cost-Efficiency: More bang for your buck! 🚀 Ready to Roll? Join OnARollMarketing and drive your brand forward with the ultimate in advertising innovation! 🌐 Be seen, be remembered, and above all, be on the move! 📲 Contact us today to get started!

It has been suggested that there will be a 4.4% increase surrounding those who are willing to pay for ads within 2024, despite the uncertainty so many have been feeling. It looks like advertising technology in general will likely be continuing to maintain quite the balance, with more businesses than originally expected feeling optimistic about what is yet to come for the industry. Could this be due to recent scaling efforts? Let me know in the comments. #AdTech #AdvertisingTechnology #Ads #Tech #Predictions

Explore "The Growing Importance of Ad Revenue in Modern Business" on Kivo Daily. This article examines how ad revenue is becoming a crucial component of business models across various industries. Discover the strategies companies are using to capitalize on advertising opportunities and the impact of ad revenue on growth and sustainability. 📈💼 #AdRevenue #BusinessGrowth #AdvertisingStrategies #ModernBusiness #RevenueStreams #KivoDaily #MarketTrends #BusinessSustainability #DigitalMarketing https://lnkd.in/d-mBM4tM

How Ad Tech Is Transforming Digital Advertising And Driving Impact https://lnkd.in/gWpr6aFW #adtech #digitaladvertising #digitalmarketing #marketingstrategy #advertising #transformation #impact #innovation

These factors combined can influence the overall revenue landscape for publishers, requiring them to adapt continuously. It has been a bummer since March'24 for all publishers ! #Adtech #Advertising #Monetization

Do you know how to leverage programmatics to help provide results for advertising? Here's everything you need to know! . #programmatics #advertising #advertise #onlineads #onlineadvertising