A.Team’s Post

The market research industry is on track to hit $108.57 billion by 2026 — how could an industry veteran, like buzzback, strike boldly into this quickly-expanding market? Market research is equal parts quantitative and qualitative. In recent years, quantitative innovation has surged, while the industry’s qualitative side has struggled to catch up. It remains “manual, fragmented, and slow,” according to Liz White, managing director of Studio at buzzback. That’s when White saw a massive opportunity: One streamlined platform for connecting market research experts with the organizations who need them, facilitating their collaboration within a secure workspace. If done well, Studio would open up additional revenue and expansion opportunities with buzzback’s Fortune 100 and Fortune 50 clients. But to bring this bold idea to life, buzzback needed more than a traditional dev shop. They wanted to treat the Studio build like a mini startup: super lean, using only the most critical resources required to reach the finish line. That made A.Team’s model extremely appealing. Studio’s zero-to-one build required four A.Team members, which they onboarded in just one week: a lead engineer, a product lead, a front-end developer, and a designer. A.Team’s approach felt unique and exceptionally transparent. According to White, “Other agencies might bring their full dev team, but you don’t know who is actually working on the project. With A.Team, we were given control of choosing the exact right people for the work.” After a year of collaborative work, Studio launched to rave reviews. Users found the experience "seamless," and buzzback was thrilled with the quality of A.Team, with White stating, “Here’s what I would scream from the rooftops: A.Team’s quality was leaps and bounds above some of the development firms with whom we’ve previously worked.” “With a lot of other development firms, the onus has been on us to spec out a project.” Said White, “By contrast, everyone on our A.Team was a true collaborative partner.” Post-launch, White considers the A.Team partnership a resounding success—so much so that buzzback is rethinking how it will hire technical resources for future development projects. Click the link in the comments to learn more about how with A.Team's help, buzzback innovated the $100B+ research market, 20 years in.