Atelier LUM’s Post

Popular Con? Strong messages need strong branding. We need to understand what would-be leaders really stand for. There's a danger of misinterpreting true intentions, and it is possible that in what follows, I have done the same. Sorry if that is the case - always happy to correct. The latest launch of a political splinter group by Mogg and Truss has been ridiculed by many, but there's many a strong leader emerged after ridicule - for better or worse It strikes me that Mogg and Truss are harking back to a 'golden era' that probably occupies the early- to mid- twentieth century (after all, Mogg already has the suit, though I'm unsure whether Truss has a flapper dress). this might be interesting reading. https://lnkd.in/dypk_bNF Meanwhile, here is a potential logo that not only pays deference to the Tory 'ice cream' logo of the 20th century, but from the 'Golden Age' to which presumably Mogg and Truss aspire to mimic.

Check out this great article from Discover Kalamazoo to learn about some black-owned businesses in Kalamazoo! | https://lnkd.in/ef7NqbWT

Good example of executive comms from college president during the current protests. The principles highlighted in her letter ring true for any crisis. Context, transparency and empathy. Leaders tend to forget the core crisis communication principles. #crisiscommunication #prtips https://lnkd.in/gW-AMqqn

As a consequence of the announced change of leadership in the Danish Royal House following the abdication of Her Majesty Queen Margrethe, all the “Royal Court Supplier” statuses are revoked. This is an extremely interesting event and surely a challenge for the 100 Danish and 6 foreign brands that have been allowed to call themselves Purveyor to Her Majesty. It will be interesting to follow the developments after the succession to the throne both in regard to the decisions that the Court will make and the coping strategies of the affected brands. You can read more about the Royal Court Suppliers and find a list of them in the link you find in the first comment below. #branding

How can YOU build #community? Getting people to act requires new forms of engagement. Great organizations trust NEWaukee to deploy creative brand activations, events, and programs that draw major attention, drive engagement, and build community around their brand. Learn more about our services here: https://lnkd.in/gsWgQeXu

Early in 2023 I went seeking . . I wanted to step outside of my comfort zone, expand & launch a new business, meet like minded woman in business, be inspired, see things from different perspectives, learn, get practical steps to build my business in both PR & marketing. It’s at this moment I came across Powerful Steps by Tory Archbold podcast, interviewing different woman from all industries on their journey & in business. What struck me most was that they all had that Ahah or life changing moment that put them on their trajectory they where now on. Intrigued I consumed as many podcasts as I could learning valuable insights! From here I then signed up to Tory Archbold Business Attraction Program. What I set out to learn became so much more than I ever anticipated & met a group of incredible inspiring woman all on their journeys of building businesses, changing careers, switching out pathways, leaning into their true inner self’s, being authentic & sharing their stories. Their stories will truly blow your minds from loss, divorce, alcoholism, domestic violence, finding themselves, some simply just lost their way in the traps of life. What drew everyone together was the passion to build something from an authentic space, sharing our stories & to want more from life & surrounding yourself with true raw honest individuals with hearts of gold. In my time I’ve witnessed the greatest business & personal transformation of these ladies & it’s been powerful & inspiring to be a small part of their journeys. So to join forces with Powerful Steps by Tory Archbold & to bring Tory to Perth was an absolute no brainer so that all the wisdom, knowledge that we’ve acquired you too can now lean into all of her knowledge & practical thoughtful, easy to implement proven steps to help guide you! So no matter where you are on your journey there is so much for us all to learn & perhaps like me you may be simply blown away that you’ve come out with so much more then what you went in for! And better still come step out of your comfort zone & meet incredible woman from all over Perth as we all have so much to learn from one another, elevate & inspire each other! Tickets to this lunch time event can be purchased here: https://lnkd.in/gzRCq3Nj I can’t wait to see & meet you all! If you’d like a quick chat before feel free to reach out to me 0407 939 931. Let’s kick off 2024 with a real bang together!! Ps. This is not just for woman!! All the men out there it’s for you too & if you have daughters bring them with you!! #womaninbusiness #elevate #inspiration #learnandgrow #networkingevent #togetherwerise #fatherdaughter Lisa Walker Carissa Kanakis Denita Tana Sarah Calautti Carla Shearman Alice Clark Andrew Graham Chris Wiese Chris Tonich Louise Siwicki BBus, HDR Rebecca Christianson (Coach Psych) Vanessa Bell Claire Tyrrell Kim Macdonald Kelly King Tim Willing Hesperia AUDI AG Danielle Davison Naomi Rogers-Twyford

🌍 Exploring the power of Country Branding with Robert Govers and Simon Anholt , Anholt & Co., pionners contributors to the field of nation branding, providing both theoretical foundations and practical strategies that shape global perceptions and enhance national identities. ! 🌍 👇 👀 🗣️ Dive deep into the concept of country branding. Key Highlights: #Identity, #relevance, #Perception, #CulturalHeritage, #localstories , #EconomicImpact, #Collaboration, #publicprivate #partnerships. What do you think are the most important elements of a successful country brand? #CountryBranding, #NationBranding, #GlobalMarketing, #EconomicGrowth, #imaginativecommunities https://bit.ly/4clV8hI

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🔥 Election Insights: Branding Biden vs. Trump 🔥 Ever wondered how voters perceive political candidates? Using our Brand Success framework, we dive deep into the minds of Americans to understand how they view Brand Biden and Brand Trump. Get the inside scoop on how these political brands are performing! Here's what we uncovered: • Expectations Game: How do these candidates shape voter expectations for the future? • Connecting within Context: Are Biden and Trump in tune with the everyday lives of Americans? • Empathy Factor: Which candidate truly understands and connects with the struggles of ordinary citizens? Click here for more white papers to help you unlock Brand Success 👉 https://lnkd.in/d9jUEqGB #IpsosBrandSuccess #Empathy #Brand #Ipsos