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Our case study 'Tradition to Finish' made for Finish / Reckitt Benckiser, has become the Campaign of the Week on the Contagious. Good job for Finish! Anastasiia Bykova 🚀 Editor's Contagious Insight:  Finish shows that it understands local culture by tackling a long-standing tradition in a way that feels respectful and relatable. Instead of coming off as pushy or preachy, the brand used a real wedding to connect with people on an emotional level. A clean break / Instead of focusing solely on practical product benefits, Finish addresses traditional relationships that, according to the case study, brands have previously avoided discussing due to their controversial nature. By tackling this topic, Finish differentiates itself from competitors and commits to making a change around an issue that hasn't been openly addressed by any brand before. By standing out from other brands, Finish makes a memorable, positive statement that resonates with consumers. Moreover, by encouraging mothers-in-law to support their daughters-in-law in using dishwashers, Finish opens the door to selling its product to an audience that may not have considered it before. https://lnkd.in/ew9DmnjT

Join me, Juntae DeLane, as I delve into the essential topic of Brand Accountability in this live session. Tune in for insights and practical steps to keep your brand responsible, transparent, and consistently delivering value. You surely don't want to miss this riveting discussion! #JuntaeDeLaneLive #BrandAccountability

As per the new month, we bring you some of the international days in June! Save this post and ensure to pick out the days that your brand will be celebrating + share with who needs it! ______ #InternationalDaysInJune #DigitalMarketing #SocialMediaMarketing #hoverGENIE

Is it time for an alternative take on brand identity? “An increasing number of brands and businesses feel pressure to present a positive public image and fear backlash and scrutiny. Almost two thirds (62%) of PR and marketing professionals questioned said they felt brands are expected to be perfect and never make mistakes. And yet, some brands do it anyway and embrace the backlash” Leila Nithila-George, Creative at Amplify, and Gen-Z ad expert, tells Creative Review why some brands, like Oatly, are flipping the switch and being authentic, showing the good, the bad and the ugly. It's a refreshingly unorthodox strategy in harnessing brand authenticity during an era marked by heightened scrutiny and cancel culture. Read the full article in Creative Review here: https://lnkd.in/eXTrssYX #opinion | #culture | #genz | #creativereview

What taboos still remain for brands to bust? Our CCO, Al Mackie spoke to Campaign UK. "Breaking taboos in an empathetic way increases brands relevance to audiences. So I think we’ll continue to see progressive brands develop more inclusive narratives. As a dad of three daughters, I have a huge appreciation for some of the Dove “Real beauty” work. We even buy the products. And the “Viva la vulva” work and research affects the way my five-year-old daughter describes her body. If you accept that taboos change as societies change, there will always be taboos and new nuances for brands to bust. However, breaking taboos is not a formula for success, or replacement for insight, and should never be a replacement for creativity." https://lnkd.in/eUZ8rKP3

💡 Debunking the Myth: Promotional Products Aren’t “Cheap” – When Done Right There’s a common misconception that promotional products are low-quality items that recipients quickly toss aside. But here’s the truth: the effectiveness of promotional products comes down to their quality and relevance to the audience. Think about it—how often do you hang on to a sleek water bottle, a sturdy tote bag, or a useful tech accessory? High-quality, thoughtfully selected items aren’t just giveaways; they’re tools for ongoing brand exposure. These are the products people keep, use, and remember. Investing in durable, well-designed promotional items can: ✅ Enhance your brand’s perception. ✅ Deliver long-term ROI through repeated use and visibility. ✅ Create a lasting impression with your target audience. When your promotional products reflect your brand’s quality and align with your marketing goals, they go from being “swag” to strategic assets. Ready to elevate your promotional game? Let’s connect to explore products that align with your brand’s identity and values. 👇 What’s the most useful promotional product you’ve kept? Let me know in the comments! EX: My wife and 3 daughters all have their prized Stanley Quencher H2.O FlowState 40 oz from PCNA #PromotionalProducts #Branding #MarketingStrategy #DebunkingMyths #QualityMatters #CustomerEngagement #AdcentivesWest

💯 Coca-Cola's "Spills" campaign is all about occasion-based moments of consumption (something we at Ipsos know a thing or two about 😉). And by leveraging instantly recognisable brand assets and associating them with relatable moments of connection, they've created a powerful emotional linkage that transcends the product itself. #BrandStorytelling #DistinctiveBrandAssets #Marketing #RealMagic

🌍 Building Brands with Purpose: The Psychological Impact of Authenticity Authentic brands don’t just talk—they walk the walk. When a brand’s purpose aligns with its actions, especially in sustainability, it creates real connections and lasting trust. 🔑 Example: Think of Patagonia—they don’t just market environmental values; they live them, from their products to their activism. 💡 Tips: 1️⃣ Be real—share your wins, but don’t shy away from challenges. 2️⃣ Let your actions back up your purpose—consistency builds credibility. 3️⃣ Bring your audience on the journey—make them part of the mission. Authenticity isn’t a buzzword; it’s a bridge. When your brand feels human, people can’t help but connect. 🌱 #BrandingWithPurpose #AuthenticityMatters #SustainabilityInBusiness #ConsumerTrust

Here we go again! The D&I Changemakers Conference attracts more field enthustiasts and top DEI voices every year. This year we are levelling up the experience and brands that are teaming up with us already know it! #EmPowered DEI - are You in?

#TrustedBrands | Amit Sethiya, Head Marketing, Syska Group, highlighted the importance of brands with a strong purpose, especially in appealing to the younger generation, who prioritize sustainability and individualism while also seeking a sense of community. Like and subscribe to our youtube channel: https://lnkd.in/gtib82bG Marksmen Daily: https://lnkd.in/gGArvjzc #TrustedBrands #IndianBrands #BrandTrust #ReliableChoices #CustomerConfidence #TrustedQuality #BrandLoyalty #TrustInEveryProduct #CustomerApproved #DependableBrands #TrustedValues #QualityAssured #AuthenticBrands #ProvenReliability #CustomerEndorsed #TopTrustedBrands #BelieveInBrands #TrustedByConsumers #BrandIntegrity #ConfidenceInEveryPurchase #SteadfastBrands #TeamMarksmen #MarksmenDaily #inFocus