Athletic Brewing Co.’s Post

The Business of Beer Coming from the home of Guinness, a brand that is synonymous with Ireland, we Irish have an appreciation of beer being part of a national identity: think Heineken and Carlsberg as being associated with their home countries, also. But the brewing industry is much more complex than that, with major corporations holding a multitude of national and international brands. So where does a national brewery such as Bofferding fit? How does it compare with the many local and regional brewers in Germany, for example? Where does it sit vis a vis the craft beers and micro-breweries? What are the challenges - quality raw materials, water purity and distribution to name but a few? Join us for a presentation on this by Mathias Lentz, Director of Brasserie Nationale on 10th July, 2024 at 18.00 (Registration) to hear these topics addressed. The presentation will be followed by a Q&A which in turn will precede a tour of the brewery and beer tasting. Canapes will also be available. Registration Prior registration necessary by clicking on this link https://lnkd.in/ee9wFSbs   Or by sending a mail to info@ilcc.lu

Tilray has entered into a definitive agreement to acquire four craft breweries from Molson Coors. The acquisition includes Hop Valley Brewing Company, Terrapin Beer Co., Revolver Brewing, and Atwater Brewery. Tilray’s portfolio will expand across key beer markets adding 30% new beer buying accounts. The Tilray Beverages portfolio boasts a range of leading craft beer, spirits and non-alcohol beverages including SweetWater Brewing Company, Montauk Brewing Company, Alpine Beer Company, Green Flash Brewing Company, Shock Top, Breckenridge Brewery, Breckenridge Distillery, Blue Point Brewing Company, 10 Barrel Brewing Company, Redhook Brewing Company, Widmer Brothers Brewing, Square Mile Cider Company, HiBall Energy, and Happy Flower CBD sparkling cocktails. This strategic acquisition is expected to position Tilray for continued growth and expansion in the beverage industry. Tilray's beer business is expected to grow to 15 million cases annually, cementing Tilray Beverages as the #1 craft brewer in the Pacific Northwest, #1 in Georgia and anchors Tilray’s craft brands in two key beer states, Texas and Michigan.

The right craft beer brewing equipment is the secret to creating unique, high-quality brews, because every great beer starts with precision and the perfect tools.

The knives are out for Madrí Excepcional 🍺 🗡 Created for the UK market in late 2020 the Molson Coors Beverage Company-developed brand has absolutely crushed it to become one of the UK's top-selling world beers in barely three years. The success of the brand (and the controversy surrounding its origins) has trigged Spanish brewer Hijos de Rivera, S.A.U. (owner of Estrella Galicia, a genuine and great galician beer) to respond with this piece in the Telegraph following a thinly-veiled attack ad launched late last year. The 'One Direction' of the UK beer world, Madrí which is brewed in the UK, is Spanish in absolutely nothing but name and was fabricated by MolsonCoors to capture a slice of the world beer market which it has duly done. Well done them. And while we like to think 'authenticity' is something consumers care about, the success of the brand reinforces the rules of the game in brewing, namely that a) brand matters, and b) sales and distribution muscle matters even more. So while Estrella Galicia and other authentic World Lagers can complain with the perceived 'dishonesty' of the brand, until they're able to make material progress on both of those fronts the situation is unlikely to change... https://lnkd.in/ejgCM3qm

Yesterday, I was proud to be a part of the launch of SIBA, The Society of Independent Brewers and Associates Independent Beer Report. As a business, we have been supporting SIBA and independent breweries for many years, and I am glad to see overall beer numbers returning to pre-pandemic levels. Craft is back it seems, even if at a more granular level, there are changes in the mix of beer sold. As the report tells, there is still a lot of work to be done! The UK beer industry is a huge part of our culture in the UK, with the role of the local pub often mis-understood and valued. The role of independent brewers is also still undervalued - I wonder how much of our spend in a pub stays local when spent in a local pub, drinking local beer, rather than drinking in a large pub chain, drinking global brands. You can download the report here. Drink local, support your local economy, support your local independent brewer. https://lnkd.in/ecn-8c6M

pouring clear beer in a craft beer market ?

Stout popularity soars to make it Britain’s fastest growing beer! Stout has become so popular again that it is now the fastest growing beer variety in the UK. In the last year volume demand for the malty, full-bodied, dark beer with a creamy head has grown by 35% at Tesco. Historically, Irish stout, including Guinness, dominated the British beer market for well over a century, but towards the end of the 20th century it saw a decline in popularity because of the arrival, from Europe, of lager. It’s back in demand now with a wide variety of craft brewers bringing some interesting beers with real character and a whole variety of flavours to market. Brew Dog’s stout, Black Heart, is Tesco’s most popular after Guinness. In the UK, Guinness is becoming the best-selling beer in both the on-trade (bars and pubs) and off-trade (retail) markets. You can even enjoy the quality of a pub-drawn pint at home now with the Nitrosurge device launched by Guinness. The innovative technology allows you to pour the perfect pint at home when used with Nitrosurge cans. What’s next in this competitive market? #ukbeerindustry #craftbeer

🍺 Five tips to improve your beer tasting skills 🍺 👇 Register below to learn more in this upcoming session, hosted by Mirella Amato as part of the Craft Beer Professionals Fall Virtual Conference. 👅 This is the perfect chance for beer lovers to familiarize themselves with WSET's Systematic Approach to Tasting.

🍺📉 The craft beer industry is feeling the squeeze as shelf space tightens and new SKUs drop by 20% categorywide. Dave Williams of Bump Williams Consulting highlights the challenges breweries face in a crowded market. Dive into the data below. https://lnkd.in/gZQ37zfE #CraftBeer #RetailTrends #BeerIndustry #MarketInsights

The BevAl landscape continues to evolve when it comes to Space and Momentum, bringing new challenges to Suppliers, both Start-Up and Established.