Atomic Digital Design’s Post

Snap Inc. partners are pushing the boundaries of what’s possible with augmented reality, both in-app and in the real world. Today, over 300 million Snapchatters engage with augmented reality every day on average. Here's the news from today's Snap Summit: Snapchat Cam Expanding to More Venues: Snapchat has partnered to bring Snapchat Cam to more than 50 venues, teams, artists, and broadcast partners, like the Indiana Fever at Gainbridge Fieldhouse and the New York Knicks at Madison Square Garden. We can’t wait to make big events more memorable for the millions of attendees who visit these sites every year. Rock Out with the Lip Syncing Lens: We launched a new Lip Syncing Lens with Eminem in celebration of his new song “Fuel.” Soon this visual Lens experience will support thousands of tracks from Snapchat’s Sounds library so Snapchatters can take Snaps rocking out in real time or apply the Lens to bring their Memories to life.  Try a New Look with NYX Beauty Bestie: We’re introducing an advanced version of this Lens that uses generative AI to recommend endless looks tailored to Snapchatters’ unique features, making mastering a handful of looks fun, mess-free, and easy to share with friends in a Snap.  #AR #Snap

They say you can't have it all, but we beg to differ! 🛍️ Join us for our exclusive event and unlock amazing discounts on top brands like Apple, Samsung, and Google. 🌟 Why waste time hunting for deals when we've got them all in one place? Don't miss out! Share your favorite deals or comment below on what you're excited to save on. 💬 Unlock Exclusive Discounts Now! #SmartShopping #ExclusiveDeals #SaveMore #SmartShopping #DailyDeals #SaveBig #TopTechTrends #HomeAndFashionDeals

Bridging Pixels and Patterns: The Fusion of Gaming and Fashion. In the digital age, fashion brands are leveraging gaming to engage younger audiences, blending storytelling and virtual experiences. Challenges like interoperability highlight the need for universal digital asset standards. Successful collaborations, such as Gucci with Roblox, showcase the potential for luxury fashion in virtual worlds. The gaming demographic offers a ripe market for fashion, with platforms like Roblox and Fortnite attracting millions daily. Innovations and collaborations in digital fashion extend beyond aesthetics, introducing utility and functionality to virtual attire, enhancing the gaming experience while promoting brand stories. - #DigitalFashion - #GamingMeetsStyle - #VirtualRunway - #FashionInnovation - #TechTrendsetters - #StyleInSimulation https://lnkd.in/e4EvxGQu

I spent my entire lunch watching a video about LEGO. Here's what I need ya'll to know. LEGO slumped big time. This happened because they didn't focus on what was working or what the real problem was. Instead they: - Invested in the wrong products (theme parks, media properties, and merch). - Released new products that didn’t fit into their existing system. - Kept investing money as if they were still making bank. Most importantly, they said the demographic that was driving their revenue didn't hold value— the adults. So, how can you avoid this? - Focus on What Works: Identify and double down on what’s truly driving your success. - Align Your Investments: Ensure new products or ventures fit into your existing strategy. - Know Your Audience: Market to the demographics that are actually making a difference for your bottom line. And an easier way to is by working with us. Check out the full video here: https://lnkd.in/gYxx5bU6 #MarketingStrategy #AudienceEngagement #BrandGrowth

The best ad, combining my love/hate of Crocs and my love/hate of the Twilight series. What a combo, no matter what you say about either you just can't look away. 👌 https://lnkd.in/ezKTTArk #bestads #crocs #twilight #greatadvertising

Gen Z is leading the fashion revolution with an anticipated £1.2 billion in spending over the next six months. To win their attention, brands must meet them where they are - both online and in-store - and bring style, affordability, and sustainability to the forefront. Here’s what’s trending with Gen Z right now: 💸 Projected spend of £1.2B in the next 6 months—£6.6M daily on activewear, sneakers, jewelry & trendy apparel. 🛍 Omnichannel experiences matter: in-store trials, online discounts, and free shipping keep them engaged. 📲 Social media as trend hub: Instagram for polished influencer content; TikTok for authentic, peer-driven aesthetic. 💡 Openness to new brands: With only 3% reporting high loyalty, there’s space for new names to grab attention! Are you ready to be part of Gen Z's shopping cart? Dive into the latest UNiDAYS report to learn more! https://lnkd.in/eWvdqPba

The Unexpected Fashion Phenomenon: Dress to Impress on Roblox! This season, fashion isn't just for the runway—it’s redefining digital culture through Dress to Impress, the Roblox sensation that’s captivated millions worldwide. What began as a casual fashion game has evolved into a social movement, offering players a creative escape into a world of limitless style and self-expression. With everything from classic themes to niche styles like Visual Kei, this game lets users step outside their comfort zones and experiment with fashion like never before. Dress to Impress proves the appetite for virtual self-expression is vast and growing, attracting not just tweens but also an older, fashion-forward audience. The numbers tell the story: 3 billion visits and counting, with star-studded collaborations like Charli XCX helping to elevate the experience to iconic status. For anyone curious about the future of digital fashion and gaming, Dress to Impress isn’t just a game—it’s a cultural phenomenon. Dive in, dress up, and discover what makes this game so popular in today’s world of virtual fashion. If you want to know more about Roblox and how to get involved, contact us! #DigitalFashion #DressToImpress #Roblox #VirtualStyling #InnovationInFashion

For anyone wondering about the #kidult effect on the toy market and the influence of the #entertainment #licensing business, I recommend this Brand Jam article about Lego Ideas' take on Jaws. Also, take some time to watch the video.

Have you checked out the latest tech from OnStar? You can experience it with a cool and interactive Snapchat Lens!   The AR filter is super easy to use. Just open Snapchat and search for "OnStar." Once you've found the Lens, tap and hold on your face to apply it — you know the drill. Once you’re in, you’ll get to play a game that simulates being in a new Chevrolet with all the latest in-vehicle tech.   This is just one of the many reasons why we love working with OnStar — they keep making in-vehicle tech better – and fun.   Go try it for yourself! Have you already tried it? What do you think about the filter? We’d love to hear your thoughts.   #BetterNeverStops #client #smartandbrave

Is Roblox the future for toy and education brands? 😲 Crocs: World Tycoon 😲 Blippi's Playground 😲 Squishmallows 😲 Barbie DreamHouse Tycoon 😲 Nikeland 😲 Walmart Land It's not new news that big brands have already created branded experiences in the hugely popular platform to connect with Gen Alpha where they hang out (that's 13 and younger for those who were going to look it up 😊). Love it or hate it, Roblox has over 65.5 million daily users spending on average 2.6 hours on the platform, and over half of them are in that demographic.* And today I spotted that Mrs Wordsmith have been chosen by Roblox to be their first literacy game provider within the platform. I did a little cheer behind my desk. My kids love their books and the Blah Blah Blah game, so resist it as I might, as their playtime inevitably leans more towards screen time the older they grow, I love the idea that the brands they love might pop up and teach them a thing or two. What do you think? Would you create a branded experience? *Obsess | Mrs Wordsmith #brandedexperiences #roblox #toys #futuretoys #foodforthought #mrswordsmith https://lnkd.in/eKMbSsCn