Atomic Golf’s Post

BAAAAHAHAHAHAHA! You sponsored a b2b golf tourney thinking you’d meet dozens of prospects only to find out it’s 36 teams… of sales bros… A partner of mine recently lamented, “Man, I hate golf tournaments. I was there all day. Felt like half the groups were just sponsor employees. Heck, we’re to blame, we had a foursome of sales people. Still though, there was one company that had not one, not two, but THREE foursomes of employees!! All of which were sales…” ⛳️😢 All b2b golf tourneys are not created equal. Great event marketers see straight through tournaments that are for “fun” but are no “fun” for sponsors. Look for a host that… 🏌️ restricts the number of sponsor employee golfers to one. Yes, ONE. 🏌️ ensures variety in the sponsoring partners. No one wants to meet an accounting firm every other hole. 🏌️ has a clearly defined golfer profile. Meaning, they’re targeting meaningful relationships, not just letting any Brian Brown golf. A dozen partners are sponsoring the BeaUtahful Invitational ⛳️ in August because it fits their bill. Oddly enough, that includes BILL. If you do business in ecom, August 21st at Thanksgiving Point is your day to connect with 100+ brand leaders.

Master your golf season events, earn valuable brand recognition, and increase future sales with promotional products that appeal to sponsors and players alike. Leave a comment to learn more about how we can help! 

Countdown to one of my favourite times of the year! LiquidChefs UK #cannes #canneslions2024 #canneslions #canneslions2023 #liquidchefs #advertising #communication #worldleaders #networking #marketing #2024events #2024 #2024vision

Look 👀... You know #golf #sponsorships stand out as a premier opportunity to attract an affluent audience, extend brand's international visibility, and entertain with corporate hospitality or Pro-Am. HOWEVER, after careful consideration talking with multiple brands, it really comes down to one simple saying: "Businesses don't make decisions, people do." The asset mix is necessary for marketing departments and agencies to engage and see measurable metrics; however, the real magic in #partnership is the prolonged exposure in a fun, safe, competitive, memorable experience with the DECISION MAKERS in attendance. It is the best blend of walking, talking, playing, dining, drinking, spectating, vibe-ing Etc-ing. Forget the "decisions made behind closed doors" expression; just get invited to golf #events to #network and predict how the future will unfold:). #GolfSponsorship #GolfEvents #CorporateGolf #SponsorshipOpportunities #GolfMarketing #GolfPartnerships #BrandVisibility #GolfNetworking #SportsSponsorship #GolfHospitality #GolfTournaments #GolfBranding #GolfBusiness

Being a bad golfer might not win you any tournaments, but it can certainly boost your visibility when paired with promotional products. Picture this: you step onto the green, swing, and your ball goes flying in the wrong direction. Instead of frustration, turn it into an opportunity. Equip yourself with branded golf balls, tees, or even golf towels featuring your company logo. Every errant shot becomes a marketing moment as your branded items are retrieved from the rough or water hazard. Moreover, golf is a social sport. Playing alongside others offers ample opportunity for networking. Even as you struggle with your game, your branded gear serves as conversation starters. Fellow golfers will notice your logo on the equipment and strike up conversations, allowing you to forge connections and promote your brand in a relaxed setting. Furthermore, golf courses attract diverse crowds, including business professionals, executives, and decision-makers. Your presence on the course, coupled with your branded merchandise, exposes your brand to a wide audience. Even if your golf game doesn't impress, the visibility you gain through promotional products can leave a lasting impact on potential clients and partners. So, embrace your golfing mishaps as an opportunity to drive your brand forward.

𝐒𝐨𝐜𝐢𝐚𝐥 𝐏𝐫𝐨𝐨𝐟 > 𝐑𝐞𝐠𝐮𝐥𝐚𝐫 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 It is often said that the most authentic and powerful form of brand endorsement is the one that comes from social proof, and not by the brand doing its own advertising. Among the plethora of brands in the world of golf ⛳, one name stands out: Titleist It's not just a brand; it's a legacy that has been leading the pack in almost every top-class tournament. In the competitive world of golf, players often align with brands that reflect their values and performance, and Titleist is the preferred choice for many top-tier players. When a product or service is embraced by people, not because of flashy campaigns but due to its inherent quality and the value it adds, it achieves a level of credibility that advertising alone cannot buy. This is where social proof becomes the best form of #marketing. For Titleist, this means when aspiring golfers see their idols making that perfect swing with a Titleist ball, it is a silent endorsement and advocacy of its brand equity, which is actually louder than any billboard or commercial!

How is it nearly March already?! It often feels like January goes on forever and then in the blink of an eye Feb is over and it’s nearly time to go racing again. 🚥🏎💨 I have been working on something very cool for a little while now which has the potential to be HUGE and it would be a great opportunity for companies and brands to be involved and gain a lot of exposure at a fraction of the usual costs. Things are still being pieced together so I can’t give too much away, but what I can tell you is that if all goes well I will have one of the most eye catching MINI CHALLENGE JCWs on the grid, featuring a very well known brand and I’m looking for 6 more partners to join us.  Working with a big brand puts me in a position to create packages that range from £500 - £2000 per race weekend, (with 7 race weekends in total). This would a be a great way for companies to get their foot in the door at a national televised sporting event. If you’re intrigued and would like to find out how you can benefit from being involved and take advantage of the LIVE tv exposure to 15 Million people, footfall of 380,000 spectators, behind the scenes access, networking events, competitions and social media content, drop me a DM or email baz@bazzaward.com #Marketing #Partnerships #TVAdvertising #Motorsport #PeoplePower

FORE!! 🏌️ Make way for a new partnership: PepsiCo and Topgolf announced today an eight-year U.S. beverage agreement. Together we’ll bring more play into the world and create unforgettable experiences that Topgolf Players won’t find anywhere else. We’ll be keeping players on their toes with bold new activations, experiences, and exclusive crafted beverages – plus, let’s not forget serving an assortment of refreshing PepsiCo beverages. To tee-off our eight-year partnership, we’re launching the ultimate giveaway that will award one lucky person with eight years of free Topgolf paired with their favorite PepsiCo beverages. Plus, 100 more Players will have the chance to win a $25 Topgolf free game play card and $25 towards free Pepsi-Cola Products. It’s always exciting to welcome a new partner, and even better when we can swing big from the beginning. No Purch. Necess. Void Where Prohibited. US/DC 18+. For Rules learn more: https://lnkd.in/e-P2qsRp #PepsiCoProud #Partnership #Topgolf

Being a bad golfer might not win you any tournaments, but it can certainly boost your visibility when paired with promotional products. Picture this: you step onto the green, swing, and your ball goes flying in the wrong direction. Instead of frustration, turn it into an opportunity. Equip yourself with branded golf balls, tees, or even golf towels featuring your company logo. Every errant shot becomes a marketing moment as your branded items are retrieved from the rough or water hazard. Moreover, golf is a social sport. Playing alongside others offers ample opportunity for networking. Even as you struggle with your game, your branded gear serves as conversation starters. Fellow golfers will notice your logo on the equipment and strike up conversations, allowing you to forge connections and promote your brand in a relaxed setting. Furthermore, golf courses attract diverse crowds, including business professionals, executives, and decision-makers. Your presence on the course, coupled with your branded merchandise, exposes your brand to a wide audience. Even if your golf game doesn't impress, the visibility you gain through promotional products can leave a lasting impact on potential clients and partners. So, embrace your golfing mishaps as an opportunity to drive your brand forward.

Heat Perks is back and you need to check it out! It's one of my favorite sweepstakes frameworks in the sports industry and a great example of how a brand can leverage its partnership with a sports team. In this sweepstakes, run by Miami HEAT partner American Airlines, fans have the chance to win two courtside seats, roundtrip airfare, a two-night stay in Miami, and more. While the premium prize is a significant draw, the entry requirement is what catches my attention: participants must provide their AAdvantage number. AAdvantage, the free loyalty program of American Airlines, plays a key role here. This sweepstakes not only enhances brand loyalty by offering existing members the opportunity to win a grand prize but also attracts new customers. These newcomers can then be integrated into the CRM for future marketing initiatives. American Airlines' microsite is thoughtfully designed to facilitate AAdvantage sign-ups. It includes clearly marked links for retrieving membership numbers or registering to get one. Plus, if someone forgets to include their number in the form, a helpful pop-up provides a link to sign up for AAdvantage. If you have a partner with a free loyalty program you need to give this framework a try. #sportsbusiness #sportsmarketing #sponsorship