The #incrementality measurement landscape is rife with conflicts of interest. Incrementality is considered the holy grail, but advertisers are lacking options that are both timely and impartial. Attain CEO and Co-Founder Brian Mandelbaum discusses how we can break the bias on a guest post for The Outcome. https://lnkd.in/gJRe-QEv
Attain’s Post
More Relevant Posts
-
Faris Yakob, in "Paid Attention," explores the marketing attention rub, showing how one media exposure influences consumer behavior across other channels. Find out more about this concept in the blog.
One Thing Leads to Another: The Marketing Attention Rub
royalmail.smh.re
-
Attention 👁 Connection ❤️ Reaction 💡Award winning marketing leadership. Effectiveness through high attention impressions.
Faris Yakob, in "Paid Attention," explores the marketing attention rub, showing how one media exposure influences consumer behavior across other channels. Find out more about this concept in the blog.
One Thing Leads to Another: The Marketing Attention Rub
royalmail.smh.re
-
Faris Yakob, in "Paid Attention," explores the marketing attention rub, showing how one media exposure influences consumer behavior across other channels. Find out more about this concept in the blog.
One Thing Leads to Another: The Marketing Attention Rub
royalmail.smh.re
-
Sales Process & Standards Manager driving Sales Excellence through innovation
Faris Yakob, in "Paid Attention," explores the marketing attention rub, showing how one media exposure influences consumer behavior across other channels. Find out more about this concept in the blog.
One Thing Leads to Another: The Marketing Attention Rub
royalmail.smh.re
-
B2B specialist | | Passionate about Sustainability ♻️ | Supporting SME's to grow | Helping businesses go global 🌎
Faris Yakob, in "Paid Attention," explores the marketing attention rub, showing how one media exposure influences consumer behavior across other channels. Find out more about this concept in the blog.
One Thing Leads to Another: The Marketing Attention Rub
royalmail.smh.re
-
Faris Yakob, in "Paid Attention," explores the marketing attention rub, showing how one media exposure influences consumer behavior across other channels. Find out more about this concept in the blog.
One Thing Leads to Another: The Marketing Attention Rub
royalmail.smh.re
-
Faris Yakob, in "Paid Attention," explores the marketing attention rub, showing how one media exposure influences consumer behavior across other channels. Find out more about this concept in the blog.
One Thing Leads to Another: The Marketing Attention Rub
royalmail.smh.re
-
Read this article this morning and YES!!! As marketers we need to look at the bigger picture and last click doesn't tell the full story.
The Case Against Last Click | AdExchanger
adexchanger.com
-
Award-Winning Researcher | Neuromarketing Specialist | Data & Analytics Expert | Speaker & Thought Leader
The next time someone tells you "we don't need to test this ad - I know what works and what doesn't...", remind them this of study by Byron Sharp et al, showing that expert predictions are no better than random chance. "This study assesses the intuitive predictions of a global sample of marketers regarding which television ads are more or less sales effective. The findings show that marketers' predictions were CORRECT NO MORE OFTEN THAN RANDOM CHANGE. Multivariate analysis suggests that those with category experience and those in marketing or consumer insights roles make (ONLY) SLIGHTLY better predictions." (emphasis mine) https://lnkd.in/eea4s6CV #advertising #marketingresearch #marketingscience
(PDF) Marketers' Intuitions about the Sales Effectiveness of Advertisements
researchgate.net
-
The Trade Desk Open Internet Report provides a gateway into consumer behavior. The Internet Report 2024 comes at an especially crucial time, as marketers and media planners have to recalibrate their strategies. Tejinder Gill #pitch #tradedesk #consumerbehavior #strategy
The Trade Desk Open Internet Report provides a gateway into consumer behaviour
pitchonnet.com
Senior Vice President, Business Development
3moSpot on, Team Attain and Brian Mandelbaum