Attentive’s Post

Transcript

At Attentive, our mission is to revolutionize marketing by creating the highest performing messages for our customers. We take a brand's information and turn that into clicks, and most importantly, clicks into buyers. This year alone, we've helped more than 80 customers drive $20 billion in revenue, and we sent almost 40 billion messages last year. That's 2.2 billion messages during cyber week alone. The scale at which we're operating today is truly incredible. What we keep hearing from CMOs everywhere is that they must break through the noise. Brands have to become more personal and authentic to find a way to connect with consumers. Sending one message in batch and blast is not good enough anymore. Consumers want a personalized experience. We are now entering the next breakthrough in marketing technology, the age of AI. We created SNS marketing in its modern form, completely changing the tools that were available for brands to reach consumers. And we're innovating again. We're pioneering AI for messaging to revolutionize the shopping experience. With Attentive AI, businesses can realize truly personalized messaging and deliver bespoke shopping experiences at a consumer level like never before. Let me paint a picture of what this looks like from the consumer perspective. Let's meet Maya. She's a frequent shopper at Bonnie Beauty, a boutique skincare brand. And although she's not a subscriber yet, Attentive already has been capturing data on her thanks to our mobile first identity solution. Using that data, there's an opportunity to create personalized experiences for Maya. The pop up she sees can be built just for her interests and her buying habits. Starting with the welcome, Bonnie Beauty sends Maya truly one to one messages. This isn't a generic one size fits all message. It's a unique message for Maya, sent entirely with Attentive AI. It's conversational and friendly and even written in the brand's voice. It contains a link to the product recommendations curated by Attentive AI. When Maya clicks through, she's taken to a completely personalized landing page. Maya's blown away by the customer experience. Bonnie Beauty has over a thousand SKUs, and Attentive AI has narrowed it down to a hyper relevant collection picked just for her. Maya loves the bomb and adds it to her cart. But the train reaches her station and she abandons the checkout right at purchase. Rather than sending a reminder 30 minutes later, Attentive AI analyzes her shopping pattern and it sends the message at 07:00 p.m. That evening, a perfect time for Maya. She picks off right where she left off and makes the purchase for the bomb. A couple of weeks later, Bonnie Beauty hosts its anniversary sale. Thanks to the power of Attentive AI, Bonnie Beauty is able to personalize every element of this message, the send time, the segmentation and the content. It's all brought together in an elegant campaign across SMS and email. The result? The message Maya receives feels like a text from an old friend with context and relevant recommendations. And every one of Bonnie Beauty's subscribers can get a bespoke shopping experience just for them. This is not just a vision. We've been building the next generation platform for marketing for the past 18 months and are launching two sophisticated AI products today, AI Journeys and AI Pro. These products take the heavy lifting out of personalization, from data analytics and predictive shopping behavior to audience management and copywriting. In short, our products generate and deliver real time messages uniquely customized for every subscriber, optimizing everything from message type, content length, tone, send time recommendation so every brand can engage their shoppers with the right message on the right channel at the right time. What's most important is that we've built products that increase performance beyond what our customers thought was possible. We are helping brands navigate the biggest technological shift since the rise of mobile. This is where the industry is going, and as we deliver our company's mission to revolutionize shopping forever, I invite you to join us on this transformative experience. Let's usher in a new era of personalized experiences that delight, engage and inspire.