🤔 Do you understand the ROI customers get from your product and how to present it in metrics that matter to your audience? Being able to 📐 measure the success your product brings to users helps others see the value in implementing it as well. Check out what Ciana Abdollahian, Director of Customer Marketing and Community at Snyk, and her team did to create a survey and find these crucial answers—plus the 🤯 astonishing results they discovered! 👀 Watch the full discussion and find more of our CMA rockstar guest speakers on our Community page: bit.ly/42u4m7z #ProvingROI #ROI #CustomerMarketing #CustomarAdvocacy #CustomerMarketingAndAdvocacy #CustomerObsessed
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2 weeks into collecting & observing data with our new system. Custom Audience exclusions doesn't really work? 🧐 😭 New Customer contribution is a difficult nut to crack. Lately, all of our brand audits exposed a similar problem. New customer acquisition rate slowed down or already entered degrowth stage. But they never saw the issue because ROAS was inflated by repeat customers but when those repeat cohorts are maxed out then the problem begins.
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Last week, we spoke about the power of customer reviews with customers reading up to 6 online reviews before making a purchase ✍ 🛒 In our poll, all respondents agreed that customer reviews strongly influenced their purchasing decisions. Flow has partnered with Hellopeter Business to give brands and agencies the opportunity to reach high-intent audiences where they spend their time...on social media! 🚀 👉 Keep reading to find out how you can turn reviews into revenue: https://bit.ly/4cAfSBI #Flow #Hellopeter #FlowData #FirstPartyData #FirstPartyDataStrategy #CompliantFirstPartyData
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There are two elements that successfully connect an online consumer to a brand. Those two things are “Interest” and “Media.” Understanding that principle, Interest Media has planted their flag as one of the absolute industry leaders in the field of intent-based, data-driven customer acquisition. Get to know our story: https://lnkd.in/g4gbVAfF
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Klaviyo customers absolutely crushed BFCM this year! Read more in our BFCM Aftermath Report. Some of the data: — 48% of all BFCM purchases were repeat purchases (i.e. from a brand’s existing customer base) — 73% of all BFCM purchases through email and SMS were repeat purchases — +40% is the conversion lift brands say when they used personalization in their messages — 616M messages were sent with AI-personalized product recommendations––because personalization should happen at scale — 357M messages were sent to segments built with predictive analytics, which focus on improving CLV — 1 week before Black Friday is when messages began to ramp up to owned audiences We’re so excited to showcase our findings from BFCM––including how brands used AI to help scale personalization, how well discounts worked (and which brand performed the best), and so much more. Dive on in!
Klaviyo 2023 BFCM Aftermath Report - Klaviyo
klaviyo.voicestorm.com
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What roles does social media play in a modern approach to customer service? Let’s look at the numbers: - 51% of consumers say the most memorable thing a brand can do on social is respond to customers - 63% of consumers agree that their loyalty to a brand is significantly influenced by the quality of customer support they provide on social media. - 88% of business leaders agree social data and insights are critical to delivering exceptional customer care. …and yet only 20% of marketers say their brand has a well-defined approach to customer care. Find out how industry-leading marketers are collaborating with their counterparts in customer service to close this gap and capitalize on the biggest opportunity in social in our latest data story. ⬇️
Social media’s role in modern customer service
sproutsocial.com
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What roles does social media play in a modern approach to customer service? Let’s look at the numbers: - 51% of consumers say the most memorable thing a brand can do on social is respond to customers - 63% of consumers agree that their loyalty to a brand is significantly influenced by the quality of customer support they provide on social media. - 88% of business leaders agree social data and insights are critical to delivering exceptional customer care. …and yet only 20% of marketers say their brand has a well-defined approach to customer care. Find out how industry-leading marketers are collaborating with their counterparts in customer service to close this gap and capitalize on the biggest opportunity in social in our latest data story. ⬇️
Social media’s role in modern customer service
sproutsocial.com
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Workforce Planning Manager for the Global Customer Support Team @ Sprout Social - helping businesses manage their social presence in one central platform.
What roles does social media play in a modern approach to customer service? Let’s look at the numbers: - 51% of consumers say the most memorable thing a brand can do on social is respond to customers - 63% of consumers agree that their loyalty to a brand is significantly influenced by the quality of customer support they provide on social media. - 88% of business leaders agree social data and insights are critical to delivering exceptional customer care. …and yet only 20% of marketers say their brand has a well-defined approach to customer care. Find out how industry-leading marketers are collaborating with their counterparts in customer service to close this gap and capitalize on the biggest opportunity in social in our latest data story. ⬇️
Social media’s role in modern customer service
sproutsocial.com
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Forget chasing vanity metrics! Today's smart marketers prioritise sustainable growth by focusing on customer value. But how do you keep them singing your praises? Unleash the ultimate CVM secret weapon: the Rewards Campaign. Think personalised perks, exclusive experiences, and compelling rewards – fuel for an unbreakable customer bond. It's time to ditch the spray-and-pray. Get strategic, get customer-centric, and get rewarded. Rewards campaigns: 1. Boost engagement with exclusive offers and personalised rewards. 2. Encourage upsells and cross-sells by rewarding higher spending. 3. Build brand advocates by turning happy customers into loyal fans. 4. Gather valuable data to further fuel your CVM strategy. Ready to transform your CVM game? Partner with De Risk International to ensure your Rewards Campaign creates lasting value for both you and your customers. Contact info@deriskinternational.com #CVMRevolution #RewardsDoneRight #DeRiskInternational
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What roles does social media play in a modern approach to customer service? Let’s look at the numbers: - 51% of consumers say the most memorable thing a brand can do on social is respond to customers - 63% of consumers agree that their loyalty to a brand is significantly influenced by the quality of customer support they provide on social media. - 88% of business leaders agree social data and insights are critical to delivering exceptional customer care. …and yet only 20% of marketers say their brand has a well-defined approach to customer care. Find out how industry-leading marketers are collaborating with their counterparts in customer service to close this gap and capitalize on the biggest opportunity in social in our latest data story. ⬇️
Social media’s role in modern customer service
sproutsocial.com
To view or add a comment, sign in
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