According to Edison Research’s “Sports Audio Report,” 64% of sports fans frequently or occasionally listened to sports audio content throughout the last year — with AM/FM radio the most popular consumption channel. https://lnkd.in/eTsKRr2y
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Great insights on the growing influence of sports audio! Definitely worth a quick read to see the latest trends. #SportsAudio #ContentConsumption #IndustryInsights
According to Edison Research’s “Sports Audio Report,” 64% of sports fans frequently or occasionally listened to sports audio content throughout the last year — with AM/FM radio the most popular consumption channel. https://lnkd.in/eTsKRr2y
Edison Says Sports Audio Listeners Are Devoted Fans Who Spend.
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Influencer Marketing expert. Helping companies connecting with their consumers, achieving goals like brand awareness, market positioning & social proof at Territory Influence.
🎙️🏀 #WomenInSports Audio networks are betting big on the power of women’s sports content Women’s sports have surged in popularity and many brands are aiming to increase their investment this year. A new audio network from iHeartMedia and Deep Blue, announced in April, reflects the opportunities for advertisers in the sometimes-overlooked audio channel. A recent report found that the majority of sports fans surveyed listen to audio sports content, and the majority of audio sports listeners trust products used by their favorite athletes. #Marketing #MarketResarch #Sports
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GroupM & Edison Research: Sports audio listeners are bigger spenders than sports video viewers. Here’s what you need to know so your business can leverage this: https://lnkd.in/gsm3-Mdw #Marketing #Advertising
Report: Sports Audio Listeners Consume Far More Daily Content Than Average Consumer.
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Did you know that sports audio listeners are not just enthusiastic, but also wealthier? This was uncovered by SiriusXM Media, GroupM, and Edison Research in a recent Sports Audio Report. These fans are dedicated, spending over 90 mins daily on sports-related audio content, and are big spenders on sports merch! #SportsAudio #RadiosSurprisingInsights
Sports Audio Listeners More Wealthy and Passionate - Radio Ink
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ONE of the things that differentiates us in a crowded field of marketers with great assets. A big one at that! Reach a captive audience with our platform! DM me and we’ll talk!
Introducing Audacy Sports! Through our unrivaled collection of live, local and original premium audio sports content, advertisers have unparalleled access to our 43 million monthly listeners across the country. https://lnkd.in/epig3haG
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3 key lessons from Netflix's *experiments* to bring sports to streaming 👇 Cheers to Matthew Belloni (Puck) and Julia Alexander (Parrot Analytics) for the insightful conversation. ⚔️ 1. For Sports Documentaries: Focus on *Controversy* Though teams and leagues can go direct to consumer, the ability for a third party to lean into moments of real drama makes the shows stick. "Drive to Survive" and "The Last Dance" needed their distance from Formula 1 and National Basketball Association (NBA) to achieve such success. Future sports documentaries would be wise to maintain this independence. 💥 2. For Live Sports: Focus on *Happening Now* Marketing Although Netflix's algorithms are the best in the world at elevating programs to overnight success without any marketing support ("The Netflix Effect"), live sports still require a marketing push to inform fans of when to tune in *live*. Warner Bros. Discovery's "Max" is more experienced and savvy at using *push notifications* and other time-sensitive marketing to drive users, an area that Netflix will need to improve. 👥 3. For the Business Model: Use *Stunts* to Drive Advertisers Of Netflix's 260M global subscribers, only 25M active users are on their ad-supported tier and only 7% of new customers in the US are choosing the ad-supported tier (according to Antenna Group). Though Netflix's "stunts" (e.g., 🎾 🏆 The Netflix Cup: Alcaraz vs. Nadal) may not "move the needle" on overall subscribers, they are helpful to drive sponsors given the ability to provide an opportunity for a brand association and activation. __ 💡 My takeaway on how these insights impact careers → With rapid evolution in the ways that sports media is consumed (streaming, social media clips), building a thesis on how to modify presentation for new formats will give you an edge as you look to develop as a leader in sports media. Just as I am keen to follow how Netflix engage with the sports ecosystem moving forward, I look forward to seeing executives across sports media incorporate these lessons into their own businesses as well. __ To go deeper... 🔊 Link to the full episode: https://lnkd.in/eY5V-aVS 🔗 Further analysis from Julia Alexander, "Are We Living In a Sports Content Bubble?": https://lnkd.in/eQ7ms4-x ⭐️ Explore 150+ open jobs in at organizations featured in Netflix sports programming on TeamWork Online's collection of "Netflix Sports Documentaries & Movies": https://lnkd.in/gMrcSpWe __ What are your takeaways from Netflix's sports *experiments*? Or, how else doees sports media need to evolve in the era of streaming ⬇️ 💬
Inside Netflix’s Calculated Sports Strategy
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When it comes to a well rounded Marketing Strategy, broadcast radio should be an essential part of the media mix for your business. 🔊 “Radio, the original ad-supported audio platform, consistently reaches all corners of the population,” https://lnkd.in/g9UuKwD4
Edison: Radio Dominates Two-Thirds of Ad-Supported Audio Listening Time.
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Let's talk about sports docs. Sports are important, of course, but they’re expensive, and getting even more expensive. That explains why Netflix has invested heavily in sports-adjacent content like Full Swing and F1: Drive to Survive. Others have followed suit: Prime Video & Amazon Studios highlighted NFL star Jason Kelce in Kelce, which the company claimed was its most-watched documentary in the U.S. Hulu offered its own spin on the genre with Welcome to Wrexham. Most recently, Apple announced a documentary series about Lionel Messi, a series on the New England Patriots, and reportedly paid $30 million for the Steph Curry Underrated documentary. Sports docs and sports-related titles accounted for just under 365 million hours viewed globally between January and June 2023 on Netflix. Only two titles generated more than 50 million hours viewed globally—Drive to Survive season four and Full Swing season one. Past seasons of Drive to Survive and Last Chance U also did well within the allotted period, which is an important detail for Netflix’s sports-adjacent strategy. But in the U.S., the level of audience demand for sports docs is nearly on par with the level of supply, according to Parrot Analytics. This reality is manifesting across different platforms. Despite investments, Apple TV +, Prime Video, and Disney+ have all seen lower demand for their sports-adjacent programming relative to the number of titles available. The average hit rate therefore decreases on those platforms. Internationally is a different, interesting story. Brazil, Spain, and South Korea, however, are territories where the demand for sports-adjacent content vastly exceeds the current supply. This tracks with supplementary data showing demand increases for unscripted programming by original language. Portuguese, Spanish, and Japanese had the highest level of demand growth between Q1 2019 and Q4 2023, but they represent some of the lowest levels of supply for unscripted projects. There’s still no replacement for live sports, nor is there any one-to-one measure in value. Media businesses have proven the power law distribution hypothesis time and time again: A tiny percentage of titles make up the vast majority of consumption. The power law distribution hypothesis also applies to sports. This is why the National Football League (NFL) feels like a monolith in the U.S.. There are a limited number of sports that consistently deliver high viewership numbers, and there are therefore even fewer sports docs that will deliver the level of engagement needed on average, across a slate, to justify the investment. There are opportunity costs elsewhere, and chasing sports-adjacent content because it works for Netflix doesn’t guarantee success elsewhere. The data reiterates that the U.S., a core market for most studios and networks pursuing sports docs, is hitting a saturation point. But does that mean investment needs to stop completely? Not necessarily. More in my latest at Puck.
Are We Living In a Sports Content Bubble?
https://puck.news
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Access loyal & engaged sports fans in the iHeartsports network across podcasts and radio! 🏀 ⚽ ⚾ 🏈 . . #audioadvertising #podcastadvertising #radioadvertising #marketingintel #advertisingintel #brandmarketing #branding #sportsmarketing #sportsadvertising
Report: Sports Audio Listeners Consume Far More Daily Content Than Average Consumer.
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Helping rights holders monetise their audience at ZERO cost | Founder & CEO @ Recast | Co-Founder @ Sportlobster
The sports broadcasting model is broken. (For most) Does this sound familiar? Rights holders put time into: → Producing amazing content → Engaging with their audience → Hoping to see returns for their hard work ↳ Until they realise the current models just aren’t working for them. I see this all the time. Rights holders feel stuck in outdated monetisation models that no longer serve them. The frustration is real. They just want a fair and effective way to reach their audience and monetise their fans’ passion. Unfortunately, that doesn’t happen. If you find yourself hoping a broadcast deal is just around the corner or keep justifying to yourself that putting your product out there for free is giving you reach of new eyeballs… You’ve got 3 options: 1. Continue with the status quo, hoping things will eventually improve. 2. Try to find a workaround, which often means sacrificing value or integrity. 3. Take a bold step and explore new, innovative solutions designed to disrupt the norm. Waiting for another day won't fix the broken system. ❌ The opportunity is right in front of you to change the outcome you’re looking for. If you feel like it's time to finally take control And find a sustainable way to engage with your audience (while ensuring your hard work pays off)… Let’s have a chat!
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