Audacy, Inc.’s Post

As the calendar has turned to the 2nd Half of 2024 (already???), client advertisers and marketers WILL have decisions to make sure they are seem and their products can be SOLD! For political candidates, WE CAN HELP you separate yourself from your competitors with proper spacing and messaging! https://lnkd.in/e9xg7Vqe #AUDACY #POLITICALCANDIDATES #AUDIO #PROPERSPACING #MESSAGING #REACHANDFREQUENCY

Here's the opportunity with political advertising: Voters are listening, across Audio formats and channels. And regardless of political affiliation, grand majority of listening time is spent with AM/FM. Our article based on the latest Share of Ear study from Edison Research. #audio #radio #politicaladvertising #democrat #republican #independent #Audacy

As political campaigns ramp up and ad budgets increase, CTV is emerging as a prominent platform for reaching swing voters. In Sam Bradley's latest for Digiday, he highlights Nexxen’s political offering as a tool for advertisers aiming to geo-target voters by political district and refine their campaign strategies. For more on what this means for the future of political advertising, read the full article here. https://bit.ly/4coEtJC

Explore why radio political advertising creates the most reach and how to position this to political ad buyers. #politicaladvertising #radio #massmedia #reach #election2024 #localmediasellers https://ow.ly/zzb350Ru1bz

Despite recent changes, are the parties ready to do what it takes to engage viewers and voters to view ads during the 2024 Election? Find out more: https://lnkd.in/e-QpVXtj #streamingmedia #publicrelations #creativeadvertising #artificialintelligence #healthinsurance #mobileadvertising #journalism

Welcome to Ctrl+Alt+Persuade+Delete, a newsletter to help decode the billions of dollars in campaign spending we will see in Election ‘24, and the ads and voter communications that come along with it. The 2024 election will saturate screens small and large with over $16 billion in advertising - from niche streaming platforms to expansive AI-powered campaigns. But most coverage of political media gets lost in the pundits game of “who's up/who’s down” rather than looking at political messaging, branding, and yes (once in awhile!), creativity. Drawing from lessons taught in my USC course "Political Advertising in the 2024 Election”, I’m sharing this newsletter to sift signal from noise. Leveraging decades of experience in advertising, marketing, and politics for campaigns and global brands, I’ll chronicle the data-powered innovations and influencer-fueled communications poised to shape voter decisions in this critical election cycle…without the spin. https://lnkd.in/g7_HjaSY

Interested in the top 2024 election trends? Political advertising season is ramping up and Madhive has you covered with CTV strategies to help prepare your advertisers to take advantage of those trends for their campaigns🗳️. Learn more here: https://hubs.li/Q02vXncW0

Political ads will generate billions in ad revenue. Digital and radio have the greatest reach. Media planners need to rethink allocations based on this data. #politicalads #radio #digitalads #election24 https://ow.ly/y7vN50QCQKt

Myth vs. Reality: Political Advertising Edition 💥 We're setting the record straight on political advertising myths that could be costing you votes. ➡️ Digital ads are ONLY for young people? WRONG. ➡️ Negative ads ALWAYS backfire? WRONG. ➡️ TV ads are a thing of the past? WRONG. Get the real scoop in our new blog post: https://lnkd.in/gDWYky29 #Redvail #PoliticalStrategy #CampaignWins

The winning political campaigns in 2024 will be those that harness the potential of CTV advertising to mobilize voters and get them to turnout and vote. https://lnkd.in/gpEy-NVj