Radio is a medium that resonates deeply with listeners and compels them to take action. It's why savvy advertisers are embracing the broad power of radio like never before. Dive into benchmarks from key industries and unlock the power of radio advertising! https://lnkd.in/eqEuMicr
Audacy, Inc.’s Post
More Relevant Posts
-
Digital Switch-Pitch Killing Spot Sales • Why radio groups are training their sellers to sell digital even when advertisers only want spot – believe it or not, there’s an explanation for this. • A startling story of a happy radio advertiser who was spurned by a top radio group that would only talk about selling digital. • “It’s almost impossible to talk about radio advertising” – an actual case study that is representative of radio’s own move away from radio. • How the 3 biggest groups handle the radio/digital issue. https://lnkd.in/equq7q9p
To view or add a comment, sign in
-
Are you seeing less growth than you'd like for your business? Many businesses focus on performance marketing, to gain short term sales results, but this new study proves neglecting brand awareness can lead to a plateau. Try something new, create a connection with potential customers who might not be ready to buy yet, but will remember you when they are. By reallocating budget to radio from digital you will make substantial gains. Get in touch if you want to explore the cost efficiency of your campaigns. #brand #futuredemand #radio #performance #mediamix
This morning, Radiocentre hosted an insightful webinar, 'Radio: The Performance Multiplier', delving into the influential role of radio and unveiling its capacity to break through the 'performance plateau' in advertising 💡 Here are some insights into how radio can boost your brand and increase future demand... For more information on how radio advertising can amplify your brand, get in touch: https://lnkd.in/eh3t4KKM
To view or add a comment, sign in
-
Is your brand stuck in a growth rut? You're not alone! Many businesses prioritize performance marketing, but neglecting brand awareness can lead to a plateau. Building brand love ❤️ goes beyond immediate sales. It creates a connection with potential customers who might not be ready to buy yet, but will remember you when they are. What's your brand awareness strategy? Share your thoughts!
This morning, Radiocentre hosted an insightful webinar, 'Radio: The Performance Multiplier', delving into the influential role of radio and unveiling its capacity to break through the 'performance plateau' in advertising 💡 Here are some insights into how radio can boost your brand and increase future demand... For more information on how radio advertising can amplify your brand, get in touch: https://lnkd.in/eh3t4KKM
To view or add a comment, sign in
-
Study: Radio Advertising’s True Effect Underestimated By 92% Recent research conducted by Radiocentre and Colourtext has revealed significant shortcomings in the typical short-term attribution models used to assess radio advertising's impact on performance campaigns in a study titled "Radio: The Performance Multiplier." #radioadvertsing #radioconsultingservices https://lnkd.in/g_NjJ4T2
radiocentre.org
To view or add a comment, sign in
-
In today's digital age, can traditional media like radio provide quality impressions? Our recent groundbreaking study with CUMULUS MEDIA | Westwood One Audio Active Group® (re)discovered the effectiveness and the emotional impact of radio advertising. 📻 One of the key findings revealed that radio ads outperformed TV ads in emotional impact by 12%. This highlights the importance of considering radio as a highly impactful communication platform. Interested in more insights from the study? Visit our website ⏬ https://lnkd.in/drikGW8r #radioadvertising #consumerengagement #emotionalimpact #mediameasurement #audienceinsights
To view or add a comment, sign in
-
Revving Up Radio Revenue: How to Maximize the Success of This Broad-Reach Channel Despite common misconceptions, radio remains one of the most far-reaching advertising channels, reaching 93% of the US population monthly. So, how can brands fully leverage this potential? In his latest article, "Tuning into Success: Strategies for Effective Radio Advertising," System1’s SVP Global Partnerships, Andrew Tindall, delves into key strategies for maximizing the commercial impact of radio advertising. Read the full article here: https://hubs.la/Q02NR3kV0 #RadioAdvertising #Radio #Advertising
To view or add a comment, sign in
-
Study: Radio Advertising’s True Effect Underestimated By 92% Recent research conducted by Radiocentre and Colourtext has revealed significant shortcomings in the typical short-term attribution models used to assess radio advertising's impact on performance campaigns in a study titled "Radio: The Performance Multiplier." #radioadvertsing #radioconsultingservices
radiocentre.org
To view or add a comment, sign in
-
Looking to give your company’s revenue a boost? Consider radio advertising! Did you know that in 2023 alone, over 272 Million people in the United States, ages 12 and older, tuned in to the radio each week? With over 35 years of experience across radio, television, and the digital space, I'm ready to share insights and strategies through my new blog post. Uncover the potential of radio advertising and level-up your business growth. Dive into the insights now and let's hit the airwaves! . . . #RadioAdvertising, #BusinessGrowth, #AdStrategy, #UntappedMarketing, #BoostRevenue
To view or add a comment, sign in
-
I help connect brands with their target audience through stand out multi-platform campaigns using a personalised blend of CCUK's portfolio Radio|Podcasts|Outdoor|Digital to drive engagement, trust, ROI & brand fame.
This morning, Radiocentre hosted an insightful webinar, 'Radio: The Performance Multiplier', delving into the influential role of radio and unveiling its capacity to break through the 'performance plateau' in advertising 💡 Here are some insights into how radio can boost your brand and increase future demand... For more information on how radio advertising can amplify your brand, get in touch with me today .
To view or add a comment, sign in
-
📻 Is radio advertising still a hit or a miss? 🎧 In a world of digital everything, does radio advertising still hold its power? 🤔 Let's settle this debate! Share your thoughts below. Do you believe in the magic of radio advertising, or have you shifted your focus elsewhere? Sound off in the comments. 🗣️📢 #RadioAdvertising #DigitalMarketing #AdvertisingDebate
To view or add a comment, sign in
69,052 followers